Ad rules on platforms like Facebook and Instagram shift fast. This latest episode of Content Sells is your radar update.

Your hosts Suzi Dafnis and Michelle Falzon bring back ads expert Stacey Anne Hughes to unpack what's actually working (and what isn't) on Facebook & Instagram in 2025.

You'll hear her perspective on targeting, creative formats, AI in ad copy, nurturing leads—and how to avoid ad mistakes that waste your budget.

Whether ads are already in your strategy or feel like a puzzle you haven't cracked yet, you'll walk away with clarity on where to focus now to get results.

Listen to This Episode to Hear More About:

• Why "going broad" may outperform granular audience targeting now
• How Meta's AI is shifting the job you do vs. what the platform does
• The formats ads must include (video, reels, B-roll) and why static alone won't cut it
• How to use AI to generate meta-compliant ad copy: the how, and when
• What you need to know to design lead forms that don't feel like traps
• What's working right now to nurture leads fast
• Key metrics to watch (and what they're actually telling you)
• Common ad mistakes business owners still make, and simple fixes
• What's coming next (trial reels, always-on campaigns, creative testing)
• And much more…

Also Mentioned in This Episode:

Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now

Join the HerBusiness Network Find out why HerBusiness is Australia's leading network for women business owners. Join Now

Stacey Hughes

Gab Burke - Podcast With Gab