You've built the business.

But if your products and services feel more complicated than they need to be, it may be time to simplify — without throwing everything out and starting again.

In this episode of the HerBusiness Podcast, Suzi talks about why simplifying your offers is often the fastest path to clearer decisions, better systems, and sustainable growth.

Suzi shares her own experience of letting go of a major revenue stream to create space for what's next — and why offering less, with more focus, hasn't made the business less profitable. If anything, it's done the opposite.

This episode is for women business owners who are ready to refine, not reinvent — and who want to grow with more clarity, confidence, and support.

In This Episode, Suzi Explores:

• Why too many offers can dilute your message and drain your energy
• What it really means to simplify without starting over
• The role of focus in creating sustainable, profitable growth
• Why deciding what you want people to buy first changes everything
• How leading with one core offer creates clarity for both you and your clients
• Practical ways to review and streamline what you offer
• How simplifying can support your ideal lifestyle

Simplifying your products and services isn't about doing less for the sake of it — it's about creating clarity. When you decide what matters most and let go of what no longer fits, you create space to grow.

Mentioned in This Episode:

Listen to "How to Market Multiple Offers Without Overwhelming Your Audience (or Yourself)"

Apply to Join the HerBusiness Network

Check our Reviewer Justine Parson's business, The Lever

If LinkedIn has felt like something you should use but don't quite know how, or you've been posting without much traction, this episode is for you.

My guest today is Jo Saunders, known as Australia's LinkedIn Demystifier. Jo is a LinkedIn strategist who helps service-based business owners turn LinkedIn into a sales and relationship-building tool — without being pushy or inauthentic.

In this conversation, we talk about how women entrepreneurs can use LinkedIn strategically — to build trust, increase visibility, and make real sales — all while showing up as their true selves.

Whether you're already active on LinkedIn or feeling embarrassed by your neglected profile, Jo offers practical advice and powerful mindset shifts that will help you take the next step.

In This Episode, We Cover:

• Why random posting isn't enough — and how to use LinkedIn with real purpose
• The algorithm changes in 2026 you need to know about (and how to work with them)
• What it means to be "appropriately human" on a professional platform
• How to position your offers and include CTAs without turning people off
• The importance of being consistent in your messaging (and how talking about too many things can confuse your audience — and the algorithm)
• Jo's thoughts on AI-generated content and why authenticity matters more than ever
• What "connect-fluence" means and how to use connection to drive influence and sales
• The key differences between showing up to "make friends" versus selling with service
• How to leverage key areas of your LinkedIn profile (Jo calls them "sales hotspots") to drive traffic and conversions
• Whether or not you need LinkedIn Premium — and who it's really for
• Why slowing down your outreach and engaging thoughtfully is the biggest missed opportunity
• How Jo is using leverage in her business this year by relaunching community events
• What "Your Business, Your Rules" means to Jo — and how she embraces it by showing up in her colourful, unique way

Key Takeaways:

• Don't just post to be visible — post with a purpose. Know what you're selling, who it's for, and create content that helps them.
• Your LinkedIn profile is a credibility tool. Treat it like a landing page — make sure it's clear, current, and aligned with your message.
• Show up as yourself — strategically. You don't have to fit a corporate mould. Just be intentional and on-brand.
• Connection comes before conversion. Build influence by building trust. Engage meaningfully, and don't rush the sale.
• You can sell — without being salesy. Provide value first. Then give people a clear next step.

Mentioned in This Episode:

The HerBusiness Network

Get a copy of Jo's LinkedIn Healthcheck

Connect with Jo on LinkedIn

Learn more about working with Jo

Follow strategist Joroen Kraaijenbrink of The Big 5 of Strategy on LinkedIn

Reviewer Kaye Ure, of Styling Individuals

Listen to episode 330: Why "White Space" is the Secret to Getting Unstuck in Business

If you've ever found yourself stuck in what feels like perpetual promotion mode, feeling like you're shouting, "Buy my thing. Buy my thing." This episode is for you.

In this special "Ask Suzi" episode, Suzi Dafnis shares a question from one of our members, and one that so many women business owners ask:

How do I market multiple services, products, or programs without confusing my audience or exhausting myself?

As your business grows, your offer range often grows too — but that doesn't mean you have to market everything at once.

Suzi breaks down four powerful shifts that will help you simplify your marketing, make more aligned sales, and build a more sustainable business — one that doesn't rely on you being in constant "sell" mode.

In This Episode:

• Why more offers don't always mean more results
• How to simplify what you're offering and focus on the right things at the right time
• The importance of knowing your numbers so you can work smarter, not harder
• How to stack your offers throughout the year to build momentum
• The difference between public promotions and private invitations — and why you don't need to promote every offer to everyone
• Real examples from different types of businesses — including consultants, stylists, and traditional service-based businesses

Mentioned in This Episode:

The HerBusiness Network

Money Metrics Blueprint

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No matter your level of expertise, years in your industry, or depth of knowledge — if you're not able to present that content with confidence and PRESENCE… you're quietly holding your business back.

How we present ourselves and our businesses is just as important as the actual value we provide. So how can you ensure you're showing up ready to make the greatest possible impact with your presence? And how can you do this while remaining authentic and true to yourself?

That's exactly what Anne Maree Wilshire and I are discussing on this episode of the HerBusiness Podcast. Anne Maree, founder of Vibrant Voices, is an expert on voice, presence, and presentation—and today she's sharing the secrets to speaking with impact, confidence, and presence as a small-business owner.

Here's What You'll Discover on This Episode:

• What "presence" really means in a business context (and why it creates trust and authority!).
• The 3 biggest internal barriers that prevent your message from landing – and how to recognise them fast.
• Why old belief systems about being 'appropriate' hold us back from saying what we truly want (and prevent us from attracting people who agree!)
• The #1 blindspot entrepreneurs have when preparing for presentations, keynotes, podcasts, or any speaking event (Hint – it's NOT the quality of your notes!).
• The professional masks you might be putting up that actually create a disconnect with your clients (You might not even realise you're doing this!)
• How to make your audience understand – and resonate with! – your message, without feeling like you're overexplaining or rushing.
• Why confidence is never something you can wait for, and the ONE thing you can do to actually create it.
• Exactly what to prepare before speaking so you can stay grounded (and more importantly – connected to your topic, audience, and passion).
• What conviction and courage really look like, and how to access them in high-pressure situations.
• Why presence matters to you and your brand, and how to cultivate that presence to attract more clients, bring in opportunities, and open doors for yourself.

Mentioned in This Episode:

The HerBusiness Network

Vibrant Voices with Anne Maree Wilshire

Episode EP336: Reflect Now, Relax Later: How to End 2025 Strong and Step into 2026 with Intention

Big Stories, Little Films

Everyone knows that marketing is an investment… but when you don't have clarity about the money behind your marketing, it can quickly start to feel like a financial black hole.

So in this episode of the HerBusiness Podcast, we're talking about the financial side of marketing – not just how to get more leads or engagement…

…but how to make sure the money, time, and energy you invest into marketing is actually WORKING. (Instead of quietly draining your cash flow.)

So before diving into your next big campaign or launch, let's talk about how marketing and money go together.

Here's What You'll Discover in This Episode:

• How to make marketing decisions from a place of financial clarity, rather than guesswork (or worse… panic!)
• Discover whether your marketing is supporting your immediate cash flow or your long-term growth strategy
• How to choose ONE clear marketing goal for the next 90 days (and why that focus is KEY)
• Why understanding your financial boundaries around marketing is essential (so you don't overspend or waste money)
• Track what is working, so you can understand when to "hit pause" on underperformers… and "turn up" what does well with your audience
• Start leading your marketing and your money like a true CEO

Mentioned in This Episode:

Get the Small Business Finance Course for Women Business Owners

Join the HerBusiness Network

Reviewer - Sarah Brabbin, British Wildlife Sculptor

Claim your Free Business Owner's Money Metrics Blueprint

It's time to #AskSuzi! To start off this brand-new series, I'll be answering a question I get from women business owners all the time.

"How can I turn cold leads into warm leads… without feeling like a used car salesman??"

It's something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let's dive into it.

Here's What You'll Learn in This Episode:

• Why following up with cold leads feels so awkward (and what you can do to reframe it)
• What to say when following up without sounding awkward or 'desperate' for the sale.
• What adding value (without asking for the sale) builds the trust and momentum you need
• Why creating a PATHWAY to the sale is your best bet to reaching it.
• How to design a simple lead nurturing pathway that moves prospects towards becoming clients.

Mentioned in This Episode:

The HerBusiness Network

How to Get FREE Leads & Buyers on Instagram with Nicole Burke

From Free to Paid: How To Seamlessly Convert Leads to Buyers

How To Create A New Client Nurture Email Campaign

Thanks to our Reviewer - Brigit Hallam - Throw Your Leg Over Motorcycle Adventures

Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches.

So, in this episode of the HerBusiness Podcast, I'm talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients.

Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she's giving us a peek behind the curtain.

Here's What You'll Discover in this Episode:

• The basics of the Marketing Mountains system, coined by Michelle Falzon, and what looking at your entire product/service suite in its entirety will reveal.
• The methods Amanda uses to ATTRACT her ideal clients into her world — and which strategies work best.
• The one, repeated event that consistently CONVERTS Amanda's clients (she's been using this for years… and it still works!)
• What goes into KEEPING the clients she acquires, and how she intertwines her offers — so she always has a "next step" to take.
• How Amanda decides which marketing activities to double-down on (and which to throw out!)
• Why planning your marketing with a birds-eye view of your year prevents adhoc strategies or disjointed offers from popping up.
• How to create offers that work together so that you can leverage your time, pitch to your pre-existing clients (so you're not constantly chasing new leads), and… make more money!

Mentioned in This Episode:

The HerBusiness Network

Content Sells Episode 4: Finding Your Marketing Mountain

Content Sells Episode 328:4 Systems That Saved My Sanity as a Business Owner

Thanks to our Reviewer — Katie Balogh, Bright Point Research

Download the FREE Money Metrics Blueprint for Entrepreneurs

Get your FREE ticket to the next "Profitable Business Workshop"

To kick off 2026 as The Year of Leverage, I'm sharing the six marketing trends that will shape how successful businesses grow this year. And to do that — I've tapped into my network and asked world-renowned marketers and entrepreneurs for their 2026 predicted trends.

This episode is a goldmine of marketing knowledge from some of my favourite successful business owners.

Featuring: Dale Beaumont (CEO of Business Blueprint), Omar Zenhom (host of the popular $100 MBA Show), Sharon Pope (master life coach and best-selling author), Stu McLaren (Founder of membership.io and creator of The Membership Experience), Tina Tower (CEO of Her Business Empire), Matt Diamante (Instagram strategist and SEO expert), Susan Bradley (former guest and CEO of The Social Sales Girls), Tracy Harris (CEO of Tracy Harris.co and host of the Mums with Hustle podcast), and Ingrid Angehrn Dewulf (CEO of Style Me Happy) and Gabbi Kitchener of the Art of Flow for their contribution to this episode.

What You'll Discover in This Episode:

• The top 6 marketing trends that experts expect to see (and integrate!) in 2026 — and how you can put them into action.
• Dale Beaumont's plan to get his content in front of a larger audience this year, and the ONE strategy he's focusing on.
• The biggest change Omar Zenhom is making in his business in 2026, and why he thinks it will pay off.
• Why Sharon Pope believes that your authentic voice is going to be more critical than ever to gaining the trust of your audience.
• The importance of nurturing your audience (while leveraging your workflow) with Stu McLaren.
• Why Tina Tower is doubling down on her paid ad strategy — and why she's experimenting with her creative this year.
• The multi-media approach that Matt Diamante will be using to bring in more leads and higher conversions.
• How Susan Bradley is tapping into a new social media strategy and going all-in on short-form video.
• Why storytelling and intimate conversation with your audience is going to make or break your audience's trust with Tracy Harris.
• The power of showing more personality and opinions in your social content, launches, and paid programs with Ingrid Angehrn Dewulf.
• And, why Gabbi Kitchener has made the bold move with AI-FREE marketing in 2026, and the value of authenticity.

Mentioned in This Episode:

The HerBusiness Network

Dale Beaumont (CEO of Business Blueprint)

Omar Zenhom (host of the popular $100 MBA Show)

Sharon Pope (master life coach and best-selling author)

Stu McLaren (Founder of membership.io and creator of The Membership Experience)

Tina Tower (CEO of Her Business Empire)

Matt Diamante (Instagram strategist and SEO expert)

Susan Bradley (former guest and CEO of The Social Sales Girls)

Tracy Harris (CEO of Tracy Harris.co and host of the Mums with Hustle podcast)

Ingrid Angehrn Dewulf (CEO of Style Me Happy)

Gabbi Kitchener of the Art of Flow

HerBusiness Podcast Episode 323: Want more sales? Do these three things every month with Susan Bradley

HerBusiness Podcast Episode 327: Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope

I recently walked away from one of my top money-making programs. Not because it didn't work. Not because it wasn't valuable. But because I felt it was no longer fully aligned with my business and personal goals.

So in this episode, I'm revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you're considering moving away from an offer or program yourself.

This episode is for any woman business owner who feels a quiet nudge that something in her business no longer fits… even if it looks good on paper.

Let's talk about what it means to trust your intuition, release what no longer feels right, and create space for evolution in your business.

Here's What You'll Discover in the Episode:

• Why I decided to walk away from one of my top revenue streams (and the make-or-break questions I asked)
• The reason why success alone is not a reason to keep something that no longer aligns with your business path.
• The subtle (but persistent!) signs that a program, offer, or identity has run its course.
• How to tell the difference between fear, fatigue, and real intuition.
• The unexpected challenges that can come up when you let go of something successful.
• What opens up when you create space to envision your business future, instead of filling every minute of your schedule.
• A 5-part framework to help if you're considering letting go of something in your business.

Mentioned in This Episode:

The HerBusiness Network

Joey Ballantyne - Grit and Grace Collective

Every business owner trying to scale beyond the solopreneur or micropreneur stage reaches this point. A ceiling (maybe a revenue plateau, maybe a leadership problem, maybe a team or leadership skill gap) that prevents getting to that next level.

Good thing we have Chantel Gilbert, our 2025 HerBusiness Member of the Year and CEO of Bluegum Electrical Solutions, here to tell us exactly how she did it.

In this episode, she's showing us how she stepped into the CEO role of her business in more than title alone — and scaled her 7-figure business.

Here's What You'll Discover in this Episode:

• Chantel reveals the surprisingly common leadership trap women fall into, and why solving every problem yourself keeps you stuck (even if it feels good to be the one with the answers!)
• How to empower your team to take initiative and responsibility for the business's long-term success (and how YOU can let go, in order to grow).
• Discover the GENIUS decision-making tool that will help your team solve 90-100% of their problems independently, so you don't have to be involved in every decision.
• Chantel's must-haves (or must-not-haves!) in order to scale successfully — and why reviewing your systems, processes, and habits is step #1.
• How to use data and cycles to experiment in your business, rather than simply following what the industry says (or guessing!)
• What scaling really means for your work-life 'balance'. And what changes to expect with your capacity, seasons of life, and personal life.
• How to realistically prepare your business for the next stage of growth, and start building foundations now.

Mentioned in This Episode:

The HerBusiness Network

HerBusiness Podcast Episode 328: 4 Systems That Saved My Sanity as a Business Owner

Bettina Mitchell, Workflow Mastery