Back in 2009, I recorded the first-ever HerBusiness Podcast episode with no idea what I was doing. But what I DID know was that women in business had incredible stories to share – stories of resilience, success, and transformation.

Now, after 300 episodes, we’ve interviewed hundreds of inspiring women, shared countless stories (not to mention strategies), and built an incredible community of women business owners. So today, we’re celebrating.

In this special milestone episode, I’ve pulled together some of the most inspiring interviews from five all-star women who have shaped the world of business, leadership, and personal growth. These are role models and business ‘titans’ – women who have fought to get where they are today and are now sharing how to do the same with you.

In This Episode, You’ll Hear From: 

Amy Porterfield – Online business and digital course expert on breaking free from limiting beliefs and stepping into your version of success authentically.

Marie Forleo – #1 bestselling author of Everything is Figureoutable on creating success on your terms and knowing exactly when to say yes (and when to say NO) ← This is GOLD!

Danielle LaPorte – Heart-centred leader, personal development author, and philanthropist who focuses on redefining success and aligning your goals with what truly matters to you. ← You’ll love knowing you don’t have to PUSH to achieve.

Kim Kiyosaki – Investor, entrepreneur, and financial educator on financial independence and embracing being a business owner (+ how to escape the ‘self-employed’ mindset that keeps women working too hard for a small return).

Gabby Bernstein – Multiple-time New York Times bestselling author, explains how to manifest success, align with your highest potential, and take action that is true to you. ← This is a nervous-system-calmer!

Mentioned in This Episode:

-> HerBusiness Network Waitlist

-> Follow HerBusiness on Instagram

Amy Porterfield:

Listen to Amy’s Full Episode https://herbusiness.com/podcast/101-the-inner-game-of-becoming-big-deal-niche-amy-porterfield/

Amy Porterfield Official Website: https://www.amyporterfield.com

Amy Porterfield Official Instagram: https://www.instagram.com/amyporterfield

Amy’s Podcast: The Amy Porterfield Show https://www.amyporterfield.com/marketing-strategy-podcast/

Order Two Weeks Notice by Amy Porterfield https://twoweeksnoticebook.com/?__hstc=164447072.a0772d5847229db2cf8df05db93ea222.1740009786208.1740009786208.1742241224546.2&__hssc=164447072.4.1742241224546&__hsfp=832949540

Marie Forleo:

Listen to Marie’s Full Episode https://herbusiness.com/podcast/everything-is-figureoutable-interview-marie-forleo/

Marie Forleo Official Website https://www.marieforleo.com

Marie Forleo Official Instagram https://www.instagram.com/marieforleo

Order Everything is Figureoutable by Marie Forleo https://www.everythingisfigureoutable.com/?utm_source=MarieForleo

Danielle LaPorte:

Listen to Danielle’s Full Episode https://herbusiness.com/podcast/how-to-create-business-goals-with-soul-with-danielle-laporte/

Danielle LaPorte Official Website https://www.daniellelaporte.com

Danielle LaPorte Official Instagramhttps://www.instagram.com/daniellelaporte

Order Danielle’s Heart Centered Planners https://daniellelaporte.com/heart-centered-shop/heart-centered-planners/

Kim Kiyosaki:

Listen to Kim’s Full Episode https://herbusiness.com/podcast/take-charge-of-your-money-kim-kiyosaki/

Kim Kiyosaki Official Website https://www.richdad.com/about/kim-kiyosaki

Kim Kiyosaki Official Instagramhttps://www.instagram.com/therealkimkiyosaki

Kim & Robert’s Rich Dad Community https://www.richdad.com/communityregister

Order It’s Rising Time by Kim Kiyosaki https://store.richdad.com/collections/books/products/its-rising-time-what-it-really-takes-to-reach-your-financial-dreams

Gabby Bernstein:

Listen to Gabby’s Full Episode https://herbusiness.com/podcast/trust-allow-do-less-attract-more-super-attractor-gabrielle-bernstein/

Gabby Bernstein Official Website https://www.gabbybernstein.com

Gabby Bernstein Official Instagramhttps://www.instagram.com/gabbybernstein

Order Self Help by Gabby Bernstein https://gabbybernstein.com/selfhelp/

Are you unknowingly holding yourself BACK from earning MORE? There are 7 limiting beliefs that women business owners often tell themselves – beliefs that keep them undercharging, overworking, and second-guessing their success.

In this episode, we are addressing those limiting beliefs head-on and talking about how to shift your thinking in order to leave more room for growth.

And these aren’t just “mindset tips”, they are backed by research, real-life success stories, and proven strategies that have helped women business owners increase their revenue.

If you’ve ever thought… 

“Making that amount of money is for other people, not ME.”“If I want more money, I’ll need to work twice as hard.”“If I start making more, the people in my life will think of me differently.” 

… then this episode is for you.

What You’ll Learn in this Episode: 

-> Why your mindset around money directly impacts your revenue (and what the science and research shows!)

-> The hidden beliefs keeping women from charging what they are actually worth.

-> How tweaking your thoughts around money can change everything for you and your business.

-> Why making more money does NOT mean working harder or longer hours.

-> The #1 shift that helps you become the financially confident version of yourself.

-> Why you need to stop prioritising others' judgements before your ability to grow and succeed.

-> And, you’ll get a special invitation to our upcoming Profitable Business Workshop for Women Business Owners on Wednesday, 19 March.

Mentioned in This Episode:

HerBusiness Network Waitlist: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Get Your FREE Ticket to the Profitable Business Workshop: https://shrtlnk.co/uppSw

Episode 289: Stop Broadcasting. Start Interacting. A Smarter Approach to Social Media with Erika McInerney https://herbusiness.com/podcast/stop-broadcasting-start-interacting-social-media-tips-for-small-business-with-erika-mcinerney/

The Big Leap by Gay Hendricks: https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361

Artificial Intelligence is everywhere. But no one is talking about a different version of A.I. — AUTHENTIC Intelligence.

Well, except Amey Lee from Heart Content. Today, she is showing us the power of human connection and how to create authentic messaging that AI just can’t produce for you.

With years of experience helping brands bring together story, strategy, and content, Amey’s message is more important than ever before as we get bombarded by repetitive, non-human content every time we unlock our phones.

What You’ll Discover in this Episode: 

-> How the rise of A.I. has led to a serious lack of trust from our potential clients and customers — and what you can do to bring trust back into the picture.

-> Why “authenticity” is just a buzzword if you don’t back it up with action, and how you can implement a deliberate strategy to make your marketing more authentic.

-> The 5 elements of Authentic Intelligence and how you use each one to hone your messaging and truly connect with your ideal customer.

-> What Artificial Intelligence CAN’T do (a.k.a. originality, storytelling, and emotional connection), and how to teach yourself these skills.

-> Find out the #1 struggle that women business owners have when it comes to authenticity in their brand.

-> Why clarity and specificity matter more than ever before.

-> How to use storytelling as a strategic tool (even if you THINK you don’t have any relevant stories to tell).

-> How to uphold your boundaries in an age where everything is being used as content — and why posting 3 x a day does NOT equal connection and authenticity.

Mentioned in This Episode:

-> HerBusiness Network Waitlist

-> Heart Content

-> Join Amey’s Brand Story Strategy Workshop

Most business owners believe that the more products or services they offer, the more successful they’ll be. But what if holding onto the wrong product is actually costing you time, energy, and profit?

In this episode, I walk you through 7 key signs that a product or service may be secretly holding your business back. Plus, we’ll talk through the actionable strategies on how to phase out a product the right way without losing customers or feeling like you’ve failed.

If you’ve ever struggled with deciding whether to cut a product, or you’re unsure if your offers truly work together, this episode is for you!

What You’ll Learn in This Episode:

-> How to know when a product is doing more harm than good – the 7 signs it might be time to let go.

-> Why letting go of a product is so hard and how to move past the emotional attachment (plus – why cutting a product does NOT mean you failed!).

-> How to phase out a product smoothly without losing trust or disappointing customers.

-> The common mistake of keeping a product just because you’ve invested so much into it and how to reframe your thinking.

-> How to create a product lineup that flows so each offer naturally leads to the next step for your ideal clients.

-> What to do next after cutting a product so your business stays profitable and aligned with your goals.

Mentioned in This Episode:

HerBusiness Network Waitlist: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

UPDATED! How to Create an Offer That Sells – Episode 254 of Content Sells: https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

Stop Broadcasting, Start Interacting: Social Media Tips for Small Businesses with Erika McInerney - Episode 289 of the HerBusiness Podcast: https://herbusiness.com/podcast/stop-broadcasting-start-interacting-social-media-tips-for-small-business-with-erika-mcinerney/

HerBusiness on Instagram: https://www.instagram.com/herbusiness/

For years, I believed that the harder I worked, the more successful I’d be. Hustle, grind, push through — that’s what I thought business was all about. I was running three businesses, flying across continents, working crazy hours, and I thought, “This is success, right?”

Then, burnout hit me like a freight train.

And what I learned completely changed how I run my business and my life.

I discovered the power of stepping away in order to grow.

In this episode, you’ll learn: 

-> How to overcome burnout and grow your business YOUR way.

-> How burnout forced me to reevaluate what I really wanted, and why it changed everything for me.

-> Why stepping back actually creates more clarity and direction, aligning you with where you want to go.

-> How taking a break boosts productivity, creativity, and innovation… and how it might show some stark truths about your business.

-> The one thing that connects Steve Jobs, Paul McCartney, Isaac Newton, Archimedes, and YOU.

-> The real reason your business should be able to function without you, and how to transition away from doing it all

And, if you’re ready to step away and give yourself that clarity in an inspiring, once-in-a-lifetime way, I’ve got an incredible opportunity for you — our upcoming Business Trailblazers Hike in Crete, Greece!

This is more than just a hike. It’s a reset. An opportunity to get outside your normal routine, connect with other amazing women business owners, and step into the bigger vision for your business and life.

Join me, and 14 women ready to reclaim their spark, at Business Trailblazers: CRETE COASTLINES & CANYONS, 15 - 22 October 2025.

CLICK HERE TO APPLY NOW:https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

HerBusiness Podcast EP253: How to be a Trailblazer in your Industry with Amanda Farmer http://herbusiness.com/253

Business Trailblazers | CRETE COASTLINES & CANYONS, 15 - 22 October 2025 https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025

If you’ve been posting on Instagram and wondering why the likes and views aren’t translating into sales, this episode is for you. My guests, Fiona Keary, CEO of Style Liberation, and Seona Roberts, crochet mentor and founder of the Hooked on Crochet Club, share their Instagram strategies.

They’ve tested, refined, and uncovered surprising tactics that drive engagement (and, most importantly, convert followers into paying clients!). Fiona reveals how she completely cut paid ads and grew her audience organically from 2K to 11K followers in just a few months. And, Seona shares with us how curiosity, teaching, and connection are the secret ingredients to keeping her audience engaged.

Here’s What You’ll Learn in the Episode: 

-> The unexpected content format that drove the most views and lead magnet downloads for Fiona (after 6 months of testing).

-> How Seona uses visual hooks and curiosity to keep her audience engaged.

-> The journey from engagement to conversion and what it really takes to turn followers into paying customers.

-> How to create content that pinpoints pain points and positions you and your services as the solution.

-> The know, like, and trust factor (and why nurturing your audience is key).

-> Personal advice from a stylist on how to show up confidently on camera and feel great doing it.

-> How to balance stories, reels, carousels, and posts (and how to manage the scheduling of everything).

-> Discover the turning point when Fiona and Seona both realised Instagram was more than just a visibility tool… it could drive real revenue

-> How Fiona went from spending $1K–$2K a month on ads to ZERO - and having completely organic growth, and why it worked.

Do you want to pack smarter and lighter and still have lots of outfit options?

Sure, we could give you a list, but one size does not fit all when it comes to packing. We’ll share how to choose your foundation pieces, the #1piece3ways rule and how to get away with packing just two pairs of shoes.

Get The Guide: https://styleliberation.lpages.co/packing-guide-fb35wts/

Learn to Crochet with Confidence!

The key to crocheting with confidence is to learn all of the foundations first.  Our FREE eBOOK covers everything you need to start your crochet journey. Now available in both LEFT and RIGHT Handed!

Get the Guide: https://thehookedoncrochetclub.com/freecrochetbeginnersguide

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Style Liberation: https://www.styleliberation.com.au/

Hooked On Crochet Club: https://hookedoncrochetclub.com/

5 CEO Secrets That Will Grow Your Business and Give Your Time Back: https://podcasts.apple.com/nz/podcast/284-5-ceo-secrets-that-will-grow-your-business-and/id375381762?i=1000678449561

Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose.

In this episode, I take you behind the scenes of how I went from selling hundreds of products to just five — and why simplifying your offers can actually help you make more money, increase customer clarity, and streamline your operations.

Here’s What You’ll Learn in the Episode: 

-> Why having too many products confuses your customers and slows down growth

-> How cutting back on offers can actually increase revenue and improve operations

-> What going from hundreds of products, to just a HANDFUL, taught me about what really matters.

-> The power of a “marketing runway” to create strategic, high-impact launches

-> How Apple’s streamlined product approach can work for your business

-> How to create a clear product ecosystem where one offer naturally leads to the next

By the end of this episode, you’ll know how to simplify your offers, increase profitability, and design a business model that TRULY aligns with you.

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Profitable Business Workshop: https://her-business.lpages.co/profitable-business-workshop/?utm_source=Website&utm_medium=Podcast&utm_campaign=Profitable-Business-Workshop-12FEB2025

Predictable Profits by Stu McLaren: https://predictableprofitsbook.com/

The Marketing Runway (check out this podcast episode): https://herbusiness.com/podcast/creating-a-runway-pave-the-way-for-the-sale-get-more-results/

In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses.

And, of course, we’ll get into how you can get the resources you need to face these challenges head-first.

In the Episode, You’ll Learn:

-> Why women business owners are still underrepresented in six and seven-figure revenue brackets – and how we can change that.

-> The showing funding gap between women-led and male-led startups (we’re talking BILLIONS of dollars).

-> How undervaluing and low-balling your services might actually be rooted in historical and cultural norms that we need to break from.

-> How to stop over-delivering without fair compensation, and get paid for every bit of value you provide.

-> Where the stigma of being “too salesy” comes from, and how you can reframe selling your products or services.

-> The shocking study done by Harvard Business Review that highlights the biases women can face in the investment space.

-> The importance of crafting a high-converting offer and why your offer is the missing piece to breaking down these barriers.

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Content Sells Episode 254 – NEW & UPDATED! How to Craft an Offer That Sells: https://podcasts.apple.com/au/podcast/content-sells-attract-convert-keep-your-ideal-clients/id1042074412?i=1000685958059

HerBusiness Podcast Episode 290 – More Sales, Less Marketing: How to Take the “Yuck” Out of Selling with Frances Pratt: https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000683221117

HerBusiness Podcast Episode 283 - How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay: https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000677677792

“You can’t sell a secret.” 

That’s what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters.

In this episode, we’re talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns.

Natasha shares her favourite free strategies, explains why simplicity and repetition always outperform complexity and reveals what powerful tools you’re probably overlooking.

What You’ll Learn in This Episode:

-> Proven, low-cost marketing strategies you can use as a small or medium-sized business.

-> Why simple, repetitive strategies yield long-term success.

-> How to optimise your Google Business Profile for free — and the one MISTAKE to avoid after setting up your profile.

-> The hidden power of showing your face in your brand to create authentic connections.

-> Networking made easy: Natasha’s #1 tip to kick off events without the awkwardness.

-> How batching content can save you time and energy.

-> The secret to creating content your audience craves by listening to their questions and language.

-> Why it’s okay (and effective!) to repeat what works in your marketing.

-> How to use niche messaging to speak directly to the right audience.

-> Why the person using your product isn’t always your ideal customer.

-> Out-of-the-box strategies to elevate your social media game.

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Tradie Underwear: https://www.tradie.com/

Boost Marketing Services: https://boostmarketingservices.com.au/author/boostms/

What if getting more clients or making more sales wasn’t left up to chance?

Spoiler Alert: It isn’t left up to chance. Or at least for big businesses, it’s not. There is a SCIENCE behind selling and persuading your ideal clients into buying. It’s not magic, it’s not manipulation – it’s human psychology.

Let’s walk through Robert Cialdini’s 7 Principles of Persuasion, and then talk about how to apply them to your specific campaign assets.

What You’ll Learn In The Episode: 

-> The 1 thing you need to know about each of Cialdini’s 7 principles and how they apply to your marketing

-> How to ethically influence your ideal clients without feeling pushy or manipulative

-> Why not every sales asset needs all 7 principles and how to strategically select the right ones

-> How to use reciprocity to build goodwill and create loyal customers

-> Why liking and relatability can make or break your connection with your audience

-> How to harness the power of social proof with testimonials, case studies, and reviews

-> The secrets to showcasing authority in your business through awards, credentials, and experience

-> How commitment and consistency can guide your ideal client step-by-step through your sales funnel

-> The most effective ways to use scarcity to create urgency and drive action

-> How to foster unity and build a sense of belonging in your community or audience

-> A step-by-step guide to incorporating these principles into your ads, email campaigns, and landing pages

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist