You know that feeling when you finish a strategy session or a call with a client and you’re absolutely BUZZING? You feel energised. Uplifted. Lit up. 

And you just know you’ve helped that client?

THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone’ in you.

Today, I’m talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net too wide.

Here’s What You’ll Discover in This Episode: 

-> How to speak directly to your ideal clients so they instantly feel like you’re the one for them, even when everyone is vying for their attention.

-> The REAL reason broad, generic messaging is never worth it – and how you can stand out of the crowd to bring in the right people.

-> Why trying to be “all things to all people” is just diluting your value, keeping you stuck, and draining your time and energy.

-> How to STOP worrying about ‘repelling’ people when you narrow your focus, and why exclusivity is not a negative trait for your business (even if you feel “guilty”)

-> The subtle ways your OFFER impacts who you’re drawing in and who says YES to you – and why listing your product features is never enough

-> What to do when you fear you’re “leaving people behind” as you narrow your target audience, and why that’s actually a sign you’re on the right track.

-> The ONE sign that your messaging is too broad, plus the shift that can help you hit the bullseye of clients.

-> The invisible factors that are keeping your best-fit clients just out of your reach, and how to remove them from your business

-> Why finding alignment in what you do and who you do it for, is the KEY to not only having a successful business… but a life you LOVE waking up to each day.

-> And, get your invitation to Michelle and I’s upcoming training for women who want to exclusively work with their IDEAL clients.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter https://herbusiness.com/podcast/99-how-to-grow-a-7-figure-business-in-a-tiny-niche-with-clint-salter/

How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/

NEW & Updated! How to Craft an Offer that Sells https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

FREE DOWNLOAD - The High-Converting Offer Blueprint for Women Business Owners https://shrtlnk.co/YwP8Y

FREE WORKSHOP - Ideal Clients On Demand https://shrtlnk.co/Vsoji

Lisa Taylor - Cherished Cherubs https://cherishedcherubs.com.au/

How many of your BEST ideas are still waiting in the Notes app on your phone? Or on Sticky Notes covering your wall? Or gathering dust in that notebook page?

In this episode, we’re talking about how to gain momentum on those ideas, using the secret to stop procrastinating on unfinished projects. This is the SAME strategy big-businesses have used for decades, and it’s what I’ve personally used to build 5 multi-million dollar businesses.

What You’ll Learn in the Episode: 

-> Why your best ideas so often get stuck on the back burner (and how to start prioritising them).

-> The real reason you’ve been putting new projects off – hint: it’s not a motivation issue!

-> How unfinished projects are quietly draining your time, your energy, AND your income.

-> The secret that successful businesses (big and small) use to turn ideas into action (and profit)

-> Why long-term planning is keeping you stuck (and why a shorter time frame might be your new best friend)

-> How to build real focus and a system for follow-through, even if planning isn’t “your thing”.

-> The exact system I’ve used to grow five multi-million dollar businesses.

-> How to finally get your lead magnet / course / book / podcast / insert-your-brilliant-idea-here DONE in the next 90 days.

And, your invitation to get your next quarter planned in ONE live session with other women business owners at your level.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Karen Rettig - Alternatives for Animals https://www.alternatives4animals.com/

Your Business Strategy Meeting Invitation https://shrtlnk.co/ogaM4

As business owners, there may be no worse feeling in this world than being buried under admin. Stuck in the weeds. Overwhelmed by your to-do list. Slogging through tasks that don’t actually make you inspired, ignite your passion, or give you that, “Yes, this is what I am meant to be doing with my life” feeling.

It’s one of the most frustrating, yet inevitable bits of running a business. That’s why today, I’m joined by automation expert Mandy Brasser of Streamline For Success, who is all about sharing practical strategies to reclaim your time, simplify your systems, and have space to work on the parts of business you love.

Whether you’re completely new to automation or you’re looking to streamline your existing techstack, Mandy is breaking it all down for us today on this episode.

Here’s What You’ll Learn in the Episode: 

-> Why being an expert isn’t enough — and how automation can free you up to actually focus on your zone of genius

-> The smartest way to spend more time doing the work you love (and that actually moves the needle), even as your business grows

-> The top time-wasters Mandy sees over and over again with women business owners — and how to eliminate them

-> How to automate your sales process so you're making sales (and nurturing clients!) while you sleep

-> The simple automation tweak that saved one of Mandy’s clients 26 hours per week

-> What to do if you feel totally out of the loop with tech… where to begin with automation

-> The #1 clue that tells you exactly where to start streamlining your business

-> When (and why) to outsource your tech — and give yourself permission to stop doing it all

-> Why there’s no shame in asking for help (especially when it comes to technology)

-> How to keep your communications human while automating behind the scenes

-> Why good automation isn’t just “set and forget” and how to regularly revisit your systems to keep them working

-> How spending a little time setting things up now leads to big ROI later

The path from 1:1 to 1:many with an online course — and the most common traps new course creators fall into

Tackling the tech overwhelm of launching a course: systems, integrations, and choosing the right tools

-> The 6 must-have functions every course creator needs (& why your course portal should be the last thing you build

-> Why so many business owners struggle to give up control and how letting go (juuuust a little) can unlock massive growth

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Esther Espinosa - 5 Sisters Ministry https://www.gigistorylibrary.com.au/

Download Mandy’s Your Online Course Tech Simplified Guide https://lp.streamlineforsuccess.com.au/course-tech-simplified

Handy Resources from our Guests, Mandy Brasser:

Online Course Simplified Guide https://lp.streamlineforsuccess.com.au/course-tech-simplified?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025

HighLevel Demo For Course Creators https://lp.streamlineforsuccess.com.au/hl-webinar-course-demo?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025

Automation Related Resources:

Automation ROI Calculator https://streamlineforsuccess.com.au/automation-roi-calculator?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025

Automation Cheat Sheet https://lp.streamlineforsuccess.com.au/automation-cheat-sheet?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025

We all have weeks where the work is nonstop – emails, meetings, socials, admin – only to end the week with the thought, “What did I ACTUALLY accomplish?”

In this episode, we’re diving into WHY we get stuck in that exhausting cycle of busyness that feels productive but doesn’t actually move our business forward. We’ll look at the hidden mindset block (hello perfectionism, people-pleasing, and visibility blocks) that hold us back, and learn the planning system I use to make consistent and FOCUSED progress.

This episode is about working SMARTER, staying aligned with your vision, and finally giving yourself permission to prioritise the things that matter most… without guilt.

What You’ll Learn in the Episode:

-> Why your never-ending to-do list isn’t a true sign of productivity

-> The hidden fears that keep women business owners stuck in busy work

-> How perfectionism and fear of visibility can quietly sabotage your progress

-> The difference between HARD work and high-impact work

-> Why guilt shows up when you finally start focusing on what matters

-> A simple planning system to align your daily actions with your big-picture vision

-> How to DEFINE what meaningful progress really looks like in your business

-> The mindset shift that helps you delegate and let go of control

-> The importance of creating space for yourself, and not just your tasks and to-dos

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Justine Kirk - ISO Matters https://isomatters.com.au/

Episode 297 - 7 Signs It Is Time to Ditch a Product or Service https://herbusiness.com/podcast/7-signs-it-is-time-to-ditch-a-product-or-service/

“7% is what you say… 93% is how you say it.”

Having great content… it just isn’t enough anymore. So, how can you stand out and become a go-to expert in your field?

Today we’re chatting with Leesa Shannon, an expert on communication and confidence, who has helped hundreds of entrepreneurs, high-profile speakers, and thought leaders master how they show up. She’s showing us how we can deliver our messaging, show up with authority, and gain confidence in how we present ourselves and our businesses.

Here’s What You’ll Learn in the Episode:

-> Why content alone won’t make you the go-to expert in your field.

-> How to reposition yourself with authority, even if your first impression was made years ago.

-> How to build your confidence, grow your presentation skills, and learn to communicate better — both in front of a crowd and in 1:1 conversations with clients.

-> The reason behind why we often show up differently when we feel uncomfortable.

-> How to tap into the version of you that feels most natural and magnetic, and bring her into uncomfortable situations.

-> The mindset shifts from pushing to pulling in your sales conversations.

-> The Cybernetic Loop and how your thoughts directly influence how your show up.

-> How to spot the unconscious habits you might not notice that might be getting in your way (it’s about more than the “ums” and “uhs”).

-> How you can use preparation as a tool to build confidence, rather than a crutch to rely on.

-> What really makes someone a go-to expert in their field (hint, hint… it is NOT producing more content!)

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Huberman Lab Podcast https://www.hubermanlab.com/podcast

Marketing Success Mastermind https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind&_gl=1*2hu0f0*_ga*MjEyMDQ0NDQ2NC4xNzQzNjk1NDU2*_ga_JPH1DW3BLJ*MTc0MzgwNTA0OS42LjEuMTc0MzgwNTczMC42MC4wLjA.

EP292 - No-Cost Marketing Strategies for Small Businesses with Natasha Buttler https://herbusiness.com/podcast/no-cost-marketing-strategies-for-small-businesses-with-natasha-buttler/

Mina Sedgman, Mina Sedgman Coaching https://www.linkedin.com/in/minasedgmancoaching/

If you’ve ever wondered why your offer isn’t converting — even though your service is great and the testimonials are solid — this episode is for you.

In today’s episode, I’m breaking down the real reason people buy: emotion. Not features. Not stats. But the power of a good story.

You’ll learn how storytelling works on the brain, how brands like Apple and Nike use it masterfully, and most importantly, how you can start mining your everyday moments to create content that connects and sells.

Whether you’re writing a sales page, crafting an email, or posting on social media, the right story can be the difference between someone scrolling past and someone saying, “YES — I need this.”

What You’ll Discover in the Episode:

-> Why facts tell, but stories sell (and how that works in the brain)

-> How even the smallest story (like brushing your dog’s teeth!) can influence buying decisions

-> What makes stories more trustworthy than testimonials or logos

-> Where to find stories in your everyday life (even if you think you have “nothing to share”)

-> How to share stories without oversharing

-> The different types of stories to use at different points in the customer journey (socials, emails, sales pages)

-> Why using other people’s stories (case studies, client wins, etc.) is just as powerful as your own

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Power Stories by Valarie Khoo https://www.amazon.com.au/Power-Stories-Must-Build-Business-ebook/dp/B008RO96MO/

Influence: The Psychology of Persuasion by Dr. Robert Cialdini https://www.amazon.com.au/Influence-New-Expanded-Psychology-Persuasion/dp/0063138816

HerBusiness Podcast Ep. 291 – The Psychology of Marketing: How to Get More Clients Saying YES https://herbusiness.com/podcast/the-psychology-of-marketing-how-to-get-more-clients-saying-yes/

Brandon Stanton - Humans of New York https://www.humansofnewyork.com/

Brene Brown - Researcher, author, storyteller https://brenebrown.com/

Amanda Trieger, Naturopath https://www.naturopathicwomancraft.com.au/

In this episode, I sit down with Naomi Gora, brand strategist and founder of Brand Whisperers, to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you.

If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right.

What You’ll Learn in the Episode:

-> The surprising way Naomi discovers a brand’s true identity — by asking business owners NOT to tell her.

-> The #1 mistake brand strategists make (and how to avoid it).

-> How to break free from ‘inside-the-box’ thinking and uncover what makes your brand unique.

-> How to turn big, messy ideas into a curated, clear brand message that speaks directly to your ideal clients.

-> Where your brand language should really come from — and why it’s NOT from you as the business owner.

-> How to create a brand identity that aligns with how you want customers to perceive you.

-> Why your brand should sell your products before you even meet your customers — so you’re not constantly in “convince and sell” mode.

-> How to avoid the “dog’s breakfast” approach to branding and Naomi’s #1 tip for ensuring consistency (BEFORE you decide to start fresh).

-> The key step to take before diving into a rebrand (so you don’t waste time and money).

-> How to become a brand sleuth and uncover what’s stopping your ideal clients from making that final purchase.

-> Why traditional brand archetyping often only works for massive Fortune 500 companies.

-> Naomi’s unique brand archetype framework — whether you love being in front of the camera, prefer to stay behind the scenes or fall somewhere in between.

-> How to maintain brand consistency across your content without feeling repetitive or boring.

-> Why Naomi believes your brand should NOT be “creative” (and the reasoning behind her controversial take).

-> How to stay true to your brand in video content — without needing a rotating door of filming locations.

-> The biggest mistake small business owners make when it comes to branding (hint: it’s all about positioning) and Naomi’s expertise in fixing it.

-> How being part of the HerBusiness Network has supported Naomi’s business growth and helped her reach new goals.

This episode is PACKED with branding expertise that will shift how you think about how your business presents itself. Get ready to learn how to grow a business that stands out, connects deeply with the right audience, and sells effortlessly.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Brand Archetypes for Small Business Quiz https://brandwhisperers.com.au/brand-archetype-quiz/

Kate Tribe - Artist https://katetribe.com/

Do you have ingrained beliefs that are actually affecting your sales? The answer is probably yes – because we ALL do.

But that doesn’t mean we can’t overcome mindset blocks that slow down conversions. In this episode we’re talking about how you can speed up your sales by saying goodbye to these thoughts…

What You’ll Learn in This Episode: 

-> How selling can be a form of service and why this mindset is key to overcoming mindset blocks that slow down conversions.

-> The shift from “I don’t want to be pushy” to “I’m here to help” and how it changes the energy of your sales conversations.

-> The non-negotiable part of growing a business and how ignoring it can hurt not just you… but your potential clients.

-> Why focusing on the transformation you provide – rather than just FEATURES – helps shift your sales language to truly connect with your ideal client.

-> How to reframe sales as a learnable skill, instead of something you’re naturally good or bad at.

-> Why rejection is NOT personal and how to stop being afraid of getting a “no”.

-> How to approach your pricing with confidence by aligning it with the value and OUTCOMES you deliver.

-> Why visibility and showing up as the face of your brand can help you overcome mindset blocks that slow down conversions

-> How clearly communicating what you do is essential to convert more clients – rather than leaving them confused.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Connection Statement Template https://her-business.lpages.co/serve-leadbox/PegzR8AN3ke2GexGZnSfFm/

EP254 of Content Sells: New & Updated - How to Create an Offer that SELLS https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

The Content Sells Podcast https://herbusiness.com/podcast-series/content-sells/

What would you do if everything you worked for came to a crashing halt?

Our guest today, Dr. Olivia Ong, has a truly incredible story – one not just of resilience, grit, and ‘pushing through the pain’... but one of self-compassion.

After a horrible accident, Olivia was told by her doctor that she would never walk again, never practice medicine again and that her life would completely change.

Instead of giving up hope, Olivia has transformed her experience into helping others remember the importance of self-compassion and the prevention of burnout.

Here Are Some Takeaways From the Episode: 

-> Dr Olivia Ong’s remarkable story of healing after a life-changing spinal cord injury (+ the unexpected path she found).

-> Why self-compassion is far more powerful than self-criticism (especially when you are on a journey of healing, navigating burnout, or facing challenges).

-> The surprising reason why willpower and ‘pushing through the pain’ isn’t the best path forward.

-> Why so many women are unknowingly addicted to busyness and the toll it takes on our brains and bodies.

-> The 3 clear signs you’re heading toward burnout – exhaustion, disconnection, and loss of purpose – and how you can spot them early.

-> How Olivia describes burnout using the “energy bank account” analogy (and why many women don’t realise they’re in burnout until they are “overdrawn”).

-> Practical, science-backed ways to interrupt the burnout cycle and stop it from becoming a repeat pattern in your business and life.

-> How to use “micro-moments of self-compassion” to reset your nervous system throughout the day.

-> Olivia’s “No, but…” strategy to help you set boundaries without feeling guilty.

-> The real cost of ignoring rest, and how cortisol overload leads to brain fog, inflammation, and chronic stress.

If YOU have ever felt stuck, overwhelmed, or caught in that nasty cycle of burnout… this episode will give you practical tools and a whole new way to think about success, recovery, and self-compassion.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Celebrating 300 Episodes of the HerBusiness Podcast - Inspiring Insights from 5 Business Icons https://herbusiness.com/podcast/celebrating-300-episodes-inspiring-insights-from-5-business-icons-amy-porterfield-marie-forleo-danielle-laporte-kim-kiyosaki-and-gabby-bernstein/

Book: Jojo the Kind Sloth (Children’s book on self-compassion) https://drolivialeeong.com/product/jo-jo-the-kind-sloth-hardback/

Karen Rettig, Alternatives for Animals https://www.alternatives4animals.com/

Episode 299 – 7 Thoughts Stopping You from Making More Money (and How to Change Them) https://herbusiness.com/podcast/7-thoughts-stopping-you-from-making-more-money-and-how-to-change-them/

Episode 296 – Get Your Spark Back, Overcome Burnout, and Grow Your Businesshttps://herbusiness.com/podcast/get-your-spark-back-overcome-burnout-and-grow-your-business/

Back in 2009, I recorded the first-ever HerBusiness Podcast episode with no idea what I was doing. But what I DID know was that women in business had incredible stories to share – stories of resilience, success, and transformation.

Now, after 300 episodes, we’ve interviewed hundreds of inspiring women, shared countless stories (not to mention strategies), and built an incredible community of women business owners. So today, we’re celebrating.

In this special milestone episode, I’ve pulled together some of the most inspiring interviews from five all-star women who have shaped the world of business, leadership, and personal growth. These are role models and business ‘titans’ – women who have fought to get where they are today and are now sharing how to do the same with you.

In This Episode, You’ll Hear From: 

Amy Porterfield – Online business and digital course expert on breaking free from limiting beliefs and stepping into your version of success authentically.

Marie Forleo – #1 bestselling author of Everything is Figureoutable on creating success on your terms and knowing exactly when to say yes (and when to say NO) ← This is GOLD!

Danielle LaPorte – Heart-centred leader, personal development author, and philanthropist who focuses on redefining success and aligning your goals with what truly matters to you. ← You’ll love knowing you don’t have to PUSH to achieve.

Kim Kiyosaki – Investor, entrepreneur, and financial educator on financial independence and embracing being a business owner (+ how to escape the ‘self-employed’ mindset that keeps women working too hard for a small return).

Gabby Bernstein – Multiple-time New York Times bestselling author, explains how to manifest success, align with your highest potential, and take action that is true to you. ← This is a nervous-system-calmer!

Mentioned in This Episode:

-> HerBusiness Network Waitlist

-> Follow HerBusiness on Instagram

Amy Porterfield:

Listen to Amy’s Full Episode https://herbusiness.com/podcast/101-the-inner-game-of-becoming-big-deal-niche-amy-porterfield/

Amy Porterfield Official Website: https://www.amyporterfield.com

Amy Porterfield Official Instagram: https://www.instagram.com/amyporterfield

Amy’s Podcast: The Amy Porterfield Show https://www.amyporterfield.com/marketing-strategy-podcast/

Order Two Weeks Notice by Amy Porterfield https://twoweeksnoticebook.com/?__hstc=164447072.a0772d5847229db2cf8df05db93ea222.1740009786208.1740009786208.1742241224546.2&__hssc=164447072.4.1742241224546&__hsfp=832949540

Marie Forleo:

Listen to Marie’s Full Episode https://herbusiness.com/podcast/everything-is-figureoutable-interview-marie-forleo/

Marie Forleo Official Website https://www.marieforleo.com

Marie Forleo Official Instagram https://www.instagram.com/marieforleo

Order Everything is Figureoutable by Marie Forleo https://www.everythingisfigureoutable.com/?utm_source=MarieForleo

Danielle LaPorte:

Listen to Danielle’s Full Episode https://herbusiness.com/podcast/how-to-create-business-goals-with-soul-with-danielle-laporte/

Danielle LaPorte Official Website https://www.daniellelaporte.com

Danielle LaPorte Official Instagramhttps://www.instagram.com/daniellelaporte

Order Danielle’s Heart Centered Planners https://daniellelaporte.com/heart-centered-shop/heart-centered-planners/

Kim Kiyosaki:

Listen to Kim’s Full Episode https://herbusiness.com/podcast/take-charge-of-your-money-kim-kiyosaki/

Kim Kiyosaki Official Website https://www.richdad.com/about/kim-kiyosaki

Kim Kiyosaki Official Instagramhttps://www.instagram.com/therealkimkiyosaki

Kim & Robert’s Rich Dad Community https://www.richdad.com/communityregister

Order It’s Rising Time by Kim Kiyosaki https://store.richdad.com/collections/books/products/its-rising-time-what-it-really-takes-to-reach-your-financial-dreams

Gabby Bernstein:

Listen to Gabby’s Full Episode https://herbusiness.com/podcast/trust-allow-do-less-attract-more-super-attractor-gabrielle-bernstein/

Gabby Bernstein Official Website https://www.gabbybernstein.com

Gabby Bernstein Official Instagramhttps://www.instagram.com/gabbybernstein

Order Self Help by Gabby Bernstein https://gabbybernstein.com/selfhelp/