Welcome back to another episode of the Content that Grows. This week, Nate sat down with Stuart Balcombe, Head of Growth at Arrows, to talk about finding key wins without competing with how and where everyone else is.

In this episode, they cover how to increase your odds of finding these opportunities, how Arrows found their content-market fit and what that content looks like, and Stuart's least favorite marketing conversation on social media right now.

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This week marks the 50th episode of the Content That Grows. In it, Kevin and Derek are discussing a topic that's still a moving target: Google's SGE.

In this episode, the two of them discuss what it is, what's changed since Google first announced SGE, and how teams can best prepare for its launch.

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This week, Nate and Lauren Funaro from Scribe sat down to discuss the why and the how behind their investment in SEO and Content this year.

In this conversation, they cover Scribe's decision to get started with an aggressive SEO strategy, what their return has been, how much content they're producing, and how they achieve high volumes with a small team + contractors.

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In this week's episode, Nate sits down with Ronnie Higgins of OpenPhone for an in-depth conversation about the current state of content marketing.

They cover a range of exciting topics like how Ronnie and OpenPhone have diversified content offerings after building an initial revenue engine, the original speech that coined the term, "Content is King" and the interesting place we're in as an industry as a result of individual creators and media company emulation.

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Nate is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic, this week to continue a conversation that more and more PLG companies are having: Should we build an interactive product demo?

In this episode, the two of them discuss why this style of demo is so effective, how people are getting them in front of their prospects, and how teams are measuring their impact.

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This week we're joined by Andrew Capland, founder of Delivering Value, where he provides 1:1 career coaching to Heads of Growth and advises B2B SaaS teams on product-led growth.

In this episode, Nate and Andrew cover everything from interactive product demos to effective content types they've experienced working with PLG SaaS companies.

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We're joined this week by Jakub Rudnik, Director of Content Marketing at ActiveCampaign, to talk about his experiences scaling multiple content programs for startups (Scribe, G2, and now ActiveCampaign).

This episode is packed with substance and candid, honest responses ranging from what it takes to scale, hurdles you'll face, and how different startups have measured success for Jakub's teams over the years.

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In this episode, Nate and Derek discuss the differences and overlap between what people mean when they talk about driving organic growth and doing SEO.

From defining the phrases to what differentiates flourishing organic growth programs at software companies, tune in to make sure you're setting your company up for the best organic results.

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In this week's episode, Nate Turner is joined by Justin Simon of JustinSimon.co to discuss content repurposing and distribution at SaaS companies.

From the first time Justin started to see the value hidden inside existing content to the mistakes he sees some teams make in executing distribution, this episode is packed with helpful advice for you and your team.

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In this episode of the Content That Grows, Nate is joined by Adam Goyette of Curdis.co to discuss ways he helps SaaS companies find the right recipe for growth.

They discuss everything from the ways most SaaS startups initially grow to how to expand teams to hit the next phase of growth.

Key moments in the conversation:

1:11 - Walking through the common stages of growth

7:45 - Finding immediate opportunities for marketing

13:00 - Hiring generalists vs. specialists vs. agencies

19:30 - Setting up your team and company for the next growth stage

23:40 - Hiring in-house vs outsourcing to agencies