In this episode, Nate and Derek discuss Webflow, the popular website-building platform/CMS with which more and more SaaS companies build their marketing sites.In this episode, they cover everything from what is leading to the the excitement around this platform, the significant upsides, and even some of the quirky frustrations with this WordPress competitor.Key moments in the conversation:

1:05 - Building our own site on Webflow

5:30 - Why early-stage startups are excited about Webflow

9:30 - Desired areas of platform improvement we'd like to see

20:48 - What Webflow gets right from an optimized content perspective

25:20 - Easily optimize your website for Mobile

Nate and Amanda Natividad (Sparktoro) jumped into a conversation about the ever-popular topic of "high-quality content."From deciding what content marketing opportunities to pursue as a team of 3 to the metrics Sparktoro uses to measure success, Amanda shared plenty of insights that'll help you think about your own efforts.

Key moments in the conversation:

2:00 - The inherent challenge of defining high-quality content

7:00 - Deciding to pursue or NOT pursue marketing opportunities

11:45 - Maintaining content quality and volume with a small team

14:30 - Events and webinars within a content strategy

23:05 - Quality KPIs are illuminated after continued engagement

31:14 - How Sparktoro views marketing success

In episode 29, Nate and Derek discuss the role templates can play in helping scale content production for SaaS companies.They talk about everything from the real benefits of using templates to examples of companies that offer good examples for your own execution.Key moments in the conversation:

1:00 - Why team are attracted to templates

9:00 - Types of pages that benefit from templates

14:00 - Programmatic SEO vs. using templates

19:00 - SaaS companies using templated content pages

In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of content in allowing people to educate themselves on a product solution.From persuading entire buying committees to what makes people seek out a product, you'll want to tune in.Key moments in the conversation:

1:30 - Shifting away from a sales-led customer journey

5:40 - Marketing-led vs customer-led vs community-led

8:50 - 3 reasons buyers buy

17:40 - How to transition from sales-led to being marketing-led

25:00 - How Lumen5 measures content success

In this episode, Nate is joined by Emily Kramer of MKT1 to talk about a common pain point for many SaaS marketers at early-stage companies - creating an effective homepage and simple website that converts.From homepage messaging and must-have page sections to A/B testing and the type of content Emily is currently bullish on, there is plenty of excellent advice for every level of marketer.Key moments in the conversation:

6:50 - Starting with messaging vs. design

9:45 - Small iterative changes or big changes all at once

17:00 - When to build out your SaaS website

20:45 - Biggest mistakes companies make with homepages

30:27 - Data reports, why you can and should do them

36:20 - Measuring the success of marketing

Nate and Derek are back in the next episode of Ten Speed's Content That Grows podcast to talk about how marketers communicate ROI at their respective SaaS companies.From progressing your understanding of ROI and monitoring leading indicators, to discussing specific metrics, they cover a wide array of helpful advice for any content marketer to use.

Key moments in the conversation:

1:20 - What ROI often means at SaaS companies

8:30 - Discussing ROI in an economic downturn

12:15 - Evaluating if content marketing is delivering an acceptable ROI

18:15 - What to understand if there isn't a direct tie to revenue

29:00 - What to come prepared with when pitching a content initiative

Nate and Derek are back to talk about the hype surrounding AI in the marketing industry.In this episode, they take a realistic, even-tempered approach to discussing how impactful AI will likely be and how it will be used within various content marketing efforts.Key moments in the conversation:

1:20 - Addressing the AI hype machine

7:00 - What AI tools have they tried and what did they think

15:00 - What should content teams be aware of when using AI tools

24:20 - AI tools replacing writers and search engines

31:40 - What is AI good at right now

Nate and Kevin are back on the Content That Grows podcast with a discussion about the future of content distribution.

In this episode, they cover dark channels, niche communities, the rise of creativity, and so much more.

Key moments in the conversation:

2:16 - Dark channels continue to grow and make for impactful content distribution

4:46 - SaaS companies will benefit from identifying smaller, niche communities for distribution

7:07 - Paid social distribution will remain a priority for its ability to support organic reach and offer direct targeting

9:42 - Short-form content will continue to play a significant role in content distribution

13:27 - More teams will be re-packaging content into “traditional” media formats

22:18 - The rise of creativity on emerging/growing social networks (e.g. TikTok, Twitch, etc.)

30:07 - Community building via Slack, Substack, etc. acts as natural expansions and not replacements for distribution

Nate and Kevin are back for episode 23 of the Content that Grows to talk about how teams can measure the effectiveness of their distribution efforts.

In this episode, they cover tools, forecasting distribution results, vanity metrics, and what measurements teams can use to validate their strategy is working.

Key moments in the conversation:

3:30 - A big challenge for measuring distribution results early on is interpreting underwhelming data

6:00 - Choosing the “best” tool for measuring distribution can be overwhelming

8:33 - Marketers thrive on well-understood, standardized metrics that ineffectively measure distribution 

11:27 - Discussing the challenge of forecasting future results with content distribution

21:21 - Incorrect assumptions we see about measuring content distribution

23:34 - Rethinking the assumption that vanity metrics are useless

29:50 - Content distribution metrics that validate you’re doing the right things

32:43 - The importance of measuring impressions when evaluating content distribution

Episode 22 sees Nate and Derek back in the studio to discuss using LinkedIn as a content distribution channel.In this episode, they cover everything from why so many SaaS folks should be taking advantage of the space, mistakes companies are prone to making, and how you can dial in your LinkedIn marketing efforts.Key moments in the conversation:

1:39 - Why is LinkedIn a strong distribution channel for many marketers?

7:56 - LinkedIn content distribution mistakes we see SaaS companies make

14:46 - How to look at your video content data on LinkedIn 

17:50 - Ways to get content distribution right on LinkedIn

22:17 - Take advantage of the creative ways LinkedIn allows you to reformat your content

23:24 - Try hooks about taking action + references to what’s currently happening

25:17 - Should SaaS companies be leveraging brand pages, personal employee accounts, both?