Welcome to CONTENTious a content marketing podcast that tests some of marketing's biggest myths.

In this episode, we talk about whether or not Instagram actually converts into sales leads.

There's no better person to talk to about this than Chris from Big House Little House, who uses Instagram to drive sales into his business and has used Instagram to grow an organic following of 50,000 people. Not bad for a small business based here in Brisbane!

In this episode, we share:

•What the customer journey looks like from Instagram to an IRL (in real life) meeting

•How Chris built his following organically and you can do the same

•His tips for social media growth (spoiler alert: it takes time)

Of course, if you do want to know more from this week's episode - if you head to mediamortar.com.au you'll find our social media handbook which reveals all our Instagram secrets.

As always, if you'd like more information about today's episode, you can find the show notes at mediamortar.com.au/contentious

Welcome to CONTENTious a content marketing podcast that tests some of marketing's biggest myths through conversation.

In today's episode, I chat to Craig Litchfield who is the Director of Grafix Garage and unpack whether or not a template design is as effective as anything custom. We talk about this in relation to both graphic design and website design, two areas that frequently come under fire of the template vs custom debate.

In this week's episode, we talk about:

•Why its important to stand out

•Why understanding your purpose is critical to determining whether you need a template or custom design

•The correlation between money and time in the design process

As always, if you'd like more information about today's episode, you can find the show notes at mediamortar.com.au/contentious

Welcome to CONTENTious a content marketing podcast that tests some of marketing's biggest myths through conversation. Today I am taking you through a topic that's close to my heart - is organic content dead. I might have clear bias as a content marketer who has built their entire career on organic content, but even without my clear content mindset, I think it's unfair to suggest organic content's day is close to being done. Organic content might perform differently than it once did, but there's plenty of proof, organic content is alive and well.

In this episode I share:

•Why it's wrong to rule organic content out with sweeping statements like it's pay to play

•The three examples I regularly rely on when proving organic content is far from dead and buried

•Case studies that prove you can still achieve incredible gains purely through organic content only

As always, if you'd like more information about today's episode, you can find the show notes at mediamortar.com.au/contentious

Welcome to CONTENTious a content marketing podcast that tests some of marketing's biggest myths through conversation.

Joining me in the studio today is my dear friend and photographer, Krista Eppelstun. We're talking all things photography - both the professional kind and what you can do on an iPhone.

In this episode we talk about:

•The power of phone cameras

•How to set yourself up for DIY photography success

•What time is the right time to engage a professional photographer

If you enjoyed this episode the best thing we could see is you getting more snap happy in your business. We want photography to be more accessible to more of you. Shake that fear and have fun with it.

As always, if you'd like more information about today's episode, you can find the show notes at mediamortar.com.au/contentious

Welcome to CONTENTious a content marketing podcast that tests some of marketing's biggest myths through conversation.

In this week's episode, there are no special guest, it's me your host, Hannah Statham, and I'm unpacking what is probably the biggest gripe small business owners tell me when it comes to marketing their business, "I don't have time for social media". I am so passionate about this topic because it's such an easy fix and undoubtedly the biggest way to revolutionise how you do business. Not only will scheduling your social media content save you time, you'll also drive more sales and bring more money into your bank account while you're at it. Sounds alright, doesn't it?

In this episode I discuss:

•The 5 reasons why you need to be scheduling your social media

•How to organise your files

•How to start thinking like the CMO of your company

•Why strategic content beats sporadic content every day of the week

I hope you find this conversation helpful. If you did, I'd love it if you could leave a rating and review. When you do, it helps other people find us and we'd love to help more people make even better social media content.

If you'd like more information about today's episode, you can find the show notes at mediamortar.com.au/contentious

Welcome to CONTENTious a content marketing podcast that tests some of marketing's biggest myths through conversation. In this week's episode, I sit down with the director of Content Crew, Tom Vergotis.

In our conversation we discuss:

•Why video marketing is king

•Why video isn't the right medium

•Why it pays to spend time in the pre-production phase

•How you can incorporate more video into your business

I am so excited to bring you this episode because Tom breaks down a lot of the barriers to making videos and encourages businesses to give video content a go themselves (yep, we're talking DIY video content). Tom has worked both sides of the camera, which gives him unparalleled insights into what makes a good video - not just from a social media perspective but also a news one too.

If you enjoy this episode, please leave us a rating and review. It just helps other people find us and it means the world to me, your host, Hannah Statham.

If you'd like more information you can find the show notes at mediamortar.com.au/contentious

Welcome to CONTENTious a content marketing podcast that tests some of marketing's biggest myths through conversation. In this week's episode, I sit down with the co-director of the branding agency, Untold, Paul Martyna.

In our chat we discuss:

•Why a good business name will not only make you money but save you money too

•The real value of consistency in marketing

•The power of having expert advice in your corner

I can't wait to hear what you think of this episode. Paul is a font of all branding knowledge and has helped me countless times with defining USPs, brand narrative and even naming our products and services - including this podcast!

What I love about his approach is that it's holistic - and he comes from a position of business efficacy first, marketing second, so that you're assured any recomendations when it comes to your branding are strategic and move you closer to where you want to be.

If you'd like more information about today's episode, you can find the show notes at mediamortar.com.au/contentious

Welcome to CONTENTious a content marketing podcast that tests some of marketing's biggest myths through conversation.

In this week's episode, there's no special guest, it's me your host, Hannah Statham.

In this episode I discuss:

•Why you should market through a crisis, rather than hibernate

•How to strike the right tone when it comes to communicating with your customers

•What pitfalls you should avoid when communicating in a crisis

I'm so excited to share this episode with you. At the time of recording, we are in the middle of COVID-19 and so many small businesses have been in touch with this very question, so the timing couldn't be more perfect.

Although we know COVID-19 is just one example of crisis communication, the tips in this podcast are applicable for other natural disasters.

If you'd like more information you can find the show notes at mediamortar.com.au/contentious

You can also read our five point action plan we're sharing with clients for activity you can include in your marketing through a crisis: https://mediamortar.com.au/blogs/

Welcome to CONTENTious a content marketing podcast that tests some of marketing's biggest myths through conversation.

In this week's episode, I sit down with Steve Younger from the agency Untold and test whether a cheap logo is as effective as one that costs you a hell of a lot more.

In this episode we discuss:

•Why your logo is more than just a visual representation

•How 'good' logos are made

•Whether there is such a thing as a bad logo design or is it a bad logo brief

•What questions your designer should be asking and what questions you should be asking

I'm so excited to share this episode with you so you can learn from Steve. What he doesn't know about design, isn't worth knowing IMHO.

If you'd like more information you can find the show notes at mediamortar.com.au/contentious

And if you'd like help prioritising updating your visual identity in your marketing plans, you might like to consider one of our 'Marketing Mentor' sessions, where you have me in your business and helping write your plan for 1.5 hours. To find out more: https://mediamortar.com.au/media-mortar-live/

Welcome to CONTENTious a content marketing podcast that tests some of marketing's biggest myths through conversation.

In this week's episode, I sit down with Robbie Dalton and Chris Pahor of Neural Digital and test whether a Facebook Ad Can Sell Anything.

In this episode we discuss:

•Why Facebook Ads are only just part of your strategy, not THE whole strategy

•How you can define ROI when it comes to Facebook Ads

•How you'd go about selling the impossible

•The different techniques you might apply if you're selling a luxury car vs a handbag

I'm so excited to share this episode with you so you can learn from two of the best media buyers I know.

If you'd like more information you can find the show notes at mediamortar.com.au/contentious

You'll also find more information about Facebook online in our Social Skills, social media eBook, which is available for download: https://mediamortar.com.au/product-category/resources/