COVID-19 has affected tire manufacturers in a myriad of ways, and Continental Tire the Americas is no exception. While the company has made changes to its dealer program this year, they've shown resilience with the help of industry partners and have a big 2021 ahead.

On this episode of What's Treading with Tire Review, we sat down with Bill Caldwell, senior vice president of sales and marketing for Continental Tire the Americas. Caldwell joined Continental about 17 years ago after stints with Michelin and Ford. In this interview, Caldwell explains how Continental has been keeping up interactions with customers amid the pandemic, how the company has navigated supply and demand through it and what to expect from the company the rest of the year and into 2021.  

Listen here or subscribe to What's Treading on:

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

Google Play: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

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