"We don't want this data to exist because if the owner knows it exists, they'll be all over us."

This shocking confession from a contractor reveals the massive information gap plaguing the $2 trillion construction industry.

In today's episode of Bricks & Bytes, we had Ardalan Khosrowpour, CEO of OnsiteIQ, and we got to learn about why contractors intentionally hide project data from owners, how 95% of construction projects don't even use their BIM models, and the brutal reality of 3% profit margins that force underbidding... and many more!

Tune in to find out about:

✅ Why the construction industry suffers from deliberate information asymmetry

✅ How network effects can create monopolies in vertical markets

✅ The stark difference between contractor mindset ($1.5M profit) vs owner mindset ($150M asset)

✅ Why selling to capital allocators beats selling to contractors every time

Listen now on Spotify to discover how one founder is revolutionizing construction oversight by working with owners instead of contractors.

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Chapters

00:00 Intro

01:45 The Power of Network Effects in Real Estate

04:47 Understanding the Construction Intelligence Platform

07:38 Data Capture and Its Impact on Project Management

10:40 Misalignment of Incentives in Construction

13:46 The Role of Transparency in Construction Projects

16:44 Challenges in Selling Technology to Owners

19:52 Monitoring and Analyzing Construction Progress

22:45 Quality Control and Data Comparison in Construction

34:14 Building a Data-Driven Construction Model

39:45 Challenges in Selling to Owners

43:13 Outbound Sales Strategies and Market Dynamics

48:59 Generating Demand Through Product Value

54:25 Defensibility and Competition in the Market