On this week’s episode, Sonny is joined by Aaron Reynolds, creator of Effin’ Birds. Having a daily comic read by half-a-million people is cool and all, but what’s really cool is criss-crossing North America to sell merch featuring that comic and other various designs. Aaron talks about the economics of convention life, how COVID has shaped the way conventions work, what it’s like to have a booth at San Diego Comic Con, the crazy economics of attracting huge stars to cons, and, most importantly, what it was like to be endorsed by pop star Britney Spears on her 41.8-million-follower-strong Instagram account. You can follow Effin’ Birds on Twitter and Instagram and Aaaron on Twitter and Instagram.

Learn more about your ad choices. Visit podcastchoices.com/adchoices