With digital marketing, it’s easy to get caught up in the metrics - the number of website visitors or number of leads generated. Instead, building material manufacturers need to switch their focus from metrics to relationships. In this week's episode we talk about conversation marketing, what it is, and why manufacturers should utilize this tactic to drive sales.

With digital marketing, it’s easy to get caught up in the metrics - the number of website visitors or number of leads generated. Instead, building material manufacturers need to switch their focus from metrics to relationships. In this week's episode we talk about conversation marketing, what it is, and why manufacturers should utilize this tactic to drive sales.

Conversation Marketing for Building Materials

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online?
Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Business

Marketing

Management

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

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Conversation Marketing for Building Materials

Conversation Marketing for Building Materials

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