Want to stop over-relying on self-reported data?

Need to discover emotional associations with a brand or product?

Need to gauge price sensitivity in a realistic way?

Market research experiments  may be your best option. Check this episode out for tips on practical options for conducting market research experiments.

Description: I love a great focus group, but sometimes there is no time or budget for focus groups as a Phase 1 prior to a survey research Phase 2? Social media research can be the solution.

How do we make sure our research reports really resonate with clients? One fundamental strategy is to use language that clearly connects market research data to business activities.  In this conversation, you'll hear tips and thoughts about how to present your results in a way that speaks your clients language.

There are many sources of data these days, each with its own pros and cons. So who is going to be the lead on helping organizations harness the power of various types of data? According to Gartner and IDC, it will be the Chief Data Officer.

Big news! Announcing a 10-episode podcast on advancing the market research, customer insights and related professions. Listen for details! Is this a podcast you would find valuable? If so, be sure to subscribe on iTunes.