“You should never ask someone to do something that you would not be willing to do yourself.” This guiding leadership statement is one of the many that Georgi Kelly shares. Under her leadership as the VP of Development of KQED, the public media organization serving northern California, her team and the station continue to enjoy […]

“Fifteen years is coming one way or the other, and you can either be doing what you’re doing now or you can be doing what you want to do.” That message hit speaker and author, Kent Julian, square between the eyes several years ago when talking with a mentor. Within three years after starting his own […]

Funding. The one word that strikes a definite chord with any nonprofit organization. Frustration. The one word that is commonly uttered when said nonprofit discusses its fundraising. Fundraising does not have to be frustrating as we learn on this episode of Conversations on Communications. Before ever making the ask, there’s a lot of planning and preparation […]

I don’t have to mention any names, but in the last several weeks we’ve seen organizations commit gaffes that blew up to become “PR nightmares.” Often, these are symptoms of a business that is out of alignment. When a group of people move as a unit to reach a business goal,  we only see the […]

You have a story to tell, but aren’t sure how to go about getting it into a book. Figuring it out yourself is frustrating. There’s everything from copyediting, book marketing, to designing. When you look for help online, you don’t know who to trust or the best areas to invest your limited funds. Enter David […]

I developed a lengthy list of resources for authors to consider in this post here. It covers everything from Amazon’s algorithm and engagement through social media to search engine optimization and blogging, and much more. In this podcast episode of Conversations on Communications, I highlight and discuss several of those resources. Keep in mind, just […]

As an entrepreneur or business owner, you know marketing, communications and PR are important elements to the success of your organization. There are so many ways to connect and engage. Digital marketing, marketing communications, content marketing, inbound marketing, outbound marketing, and the list of “marketing” goes on and on. How do we know which to […]

What should I include on my website? What goes into my press kit? How do I know which marketing communication activities to use? These are some of the more common questions I receive from authors I’m helping. I know it can be overwhelming and frustrating. And you can’t invest thousands of dollars in an agency […]

“So how do I know if crowdfunding is a smart option for me and my book?” A common question. In this episode of Conversations on Communications, I talk with Ben Galley, an award-winning fantasy author from Brighton, England. He’s been writing and self-publishing since 2010, and has 11 books under his belt, 8 of which […]

Marketing and getting awareness around your book is a tough gig. Doing nothing will result in nothing other than a well-written book that sits on your shelf, in boxes in your garage, or in queue with your online distributor. It takes time, planning and preparation, and a reliance on others to help you connect, engage […]