We all have a lot on our plate. That report that needs to be submitted, the presentation we need to prepare to give, the important email that needs to be written (and on message) and sent out. But how do we make sure we stay focused and make sure nothing falls through the cracks? At all […]

It seemed to be an unlikely question to ask when I was stuck in my business: What is the most damaging thing to a child? The answer: The unlived life of a parent. When I heard this saying, which came from Swiss psychiatrist Carl Gustav Jung, it hit me hard. It forced me to take a […]

Are you frustrated as to why you’re not getting the media awareness you feel you deserve? It won’t matter how big or small your business is;  a failed attempt to get media mileage shows a possible failed understanding on how to share your organization’s story. There are several reasons and factors that are likely contributing […]

What one word comes to mind when you think about getting publicity? I recently asked this question on Facebook and some of the responses that came back were: trepidation, yikes, and clueless. A lot of anxiety in those responses. I was recently interviewed for an article in Success Business News, the Success to Significance podcast with Rick […]

How do you rise above all the other marketing white noise out there? Ask yourself this question when you want to share information, “Why should the reader care?” Joe Carbonara is editor in chief of Foodservice Equipment and Supplies magazine. He’s a veteran in the publishing industry and has heard countless stories,  ideas, and pitches from communicators […]

Bowker, a provider of bibliographic information, shares that the number of self-published books grew 437 percent between 2008-2013. This leads me to this week’s guest, Bob Baker, who is an author, speaker, artist, a musician dedicated to showing musicians and creative people of all kinds on how to get exposure, connect with their fans and really make more money […]

What is the cost of poor communication, or lack of clear communication? The Holmes Report shows that poor communication collectively cost companies about $37 Billion. An acquisition. A top performer and key leader is leaving the company. Layoffs are forthcoming due to poor productivity and performance. How would you communicate in the face of uncertainty? Staff, employees, vendors […]

You can be more profitable by pulling one lever. Listen how in my conversation with Casey Brown, president of Precision Pricing, which is a firm that works with companies to drive profitability through strategic pricing excellence. What is strategic pricing excellence? According to Brown, it’s making sure we’re being paid well for our excellence, being paid fairly […]

I talk marketing communications and ways to manage your message through many communication channels on this episode of Conversations on Communications. My guest is Katie Ordover, executive director of marketing of the NPD Group, which is an organization that provides market research and analytic information for companies looking to drive better decision making and better results. Katie’s area […]

Do you ever feel like you’re simply getting by, collecting that paycheck, wondering what life would be like if you just caught a break? Be inspired as we  listen to Josh Jackson, an advisor with Advocare, and his story of creating his own opportunities by following his sincere passion of helping others, providing for his family […]