Katy Walsh is the Director of Development and Communications for the National Runaway Safeline, which is a national non-profit organization that focuses on keeping America’s runaway, homeless and at-risk youth safe and off the streets. Outside of her day job Katy is known as one of the top theater critics in Chicago having reviewed more […]

Beth Underwood is a journalist of more than 20 years. She’s an award winning writer whose work has appeared in numerous newspapers, magazines and anthologies throughout the country. So she knows a thing or two about what makes a good story. Of course we must always consider the basics (who, what, when, where, and why), […]

According to the National Center for Charitable Statistics (NCCS), more than 1.5 million nonprofit organizations are registered in the U.S. This number includes public charities, private foundations, and other types of nonprofit organizations, including chambers of commerce, fraternal organizations and civic leagues. Matt Feldman is the senior director of marketing at Prevent Child Abuse America. […]

David Kelbaugh, founder of Tacklebox Brand Strategy, says that a smart brand strategy actually impacts more than just marketing. He shares, “If you adopt the model correct, it should ultimately impact every business decision that you make.” David is the founder of Tacklebox Box Brand Strategy in Chicago. It builds brands that are “delicious, unforgettable, and […]

What is Cause Marketing? According to Sue Adkins in Cause Related Marketing, “It describes a wider variety of marketing initiatives based on the cooperative efforts of business and charitable causes.” Today, we’re talking about cause marketing. Judi Ketcik is a partner at CK&D in Los Angeles which is a cause marketing and media group. It focuses […]

Today we speak with Vincent Pugliese. He runs Elizabeth Vincent Photography with his wife as photographer and owner. He’s been in the business for 22 years and has photographed everything from weddings to professional sporting events. He’s done the Super Bowl, the World Series, Kentucky Derby, and everything in between. He’s also done many commercial shoots with the likes […]

Communication comes at an advantage these days in terms of new forms and channels. We are now able to make use of various mediums to connect and engage with our audience’s putting us in a better position educate, raise awareness, and help solve problems. With convenience also comes another layer of challenge. This conversation is between […]

To further validate what we know about the video marketing industry and it’s rapid growth, Wyzowl’s State of Video Marketing survey reveals: 61% of businesses reported that they currently use video as a marketing tool. 91% of businesses say they plan to increase or maintain spending on video this calendar year. Including a video marketing […]

Is social media the same as public relations? PR has always been about credibility, reputation and creating relevant business relationships. Social Media, on the other hand has been a game changer for most companies. Incorporating it into an overall strategy, a business can better connect and engage with its audience. But should we consider social media a […]

I had the chance to sit down and talk with Dennis Smith, CEO of Decillion Healthcare, an independent precision pharmacy specializing in infusion therapy. He has been in the healthcare industry for more than 30 years serving in various roles from Director to COO to CEO. He brings his insights from working in large corporate healthcare systems to […]