WW started their digital transformation long before the pandemic demanded brands to keep up with the great acceleration of eCommerce. Today on the Conversations with CommerceNext podcast, get an inside look at the process and people behind WW’s great leap forward and how the groundwork laid in the past is preparing them for future success.

Scott Silverman and I talk to one of the great minds behind this major moment in WW history - Jon Mandell, Senior Vice President of Global Membership Marketing and Commerce.

Tapestry, the global house of brands that unites renowned labels such as Coach, Kate Spade and Stuart Weitzman, attributes its digital transformation success to its culture and its craft.Today on Conversations with CommerceNext, we are thrilled to sit down with the company’s Chief Digital Officer, Noam Paransky to talk about how he's leading Tapestry's digital transformation and innovation, which has yielded 90%+ growth in digital compared to the prior year.

Today we’re going to dig into research that CommerceNext conducted in the past two weeks where we surveyed 84 merchants of various sizes about the 2021 holiday season including promotional levels, expectations for margins, biggest concerns and more. We thought this would be timely because, for the 2nd year in a row, we have a very unique holiday season.

From the team that has taken thought leadership and community for retail marketers and direct to consumer brands to the next level with their CommerceNext conference and event series, we’re back with Season Two of Conversations with CommerceNext.

With 80 million registered users globally and growing, Poshmark is a next generation dynamic retailer and a true force to be reckoned with. For our season one finale of Conversations with CommerceNext, we sit down with Poshmark’s CMO, Steven Tristan Young to talk about the company’s growth, his leadership style and how to keep up with the post-COVID consumer.

With evolving work-from-home fashion trends and the great eCommerce acceleration, athleisure retailers have been busier than usual over the past eighteen months. As a membership-based, digitally-native company, Fabletics and their skilled team have a lot to show as leaders in the athleisure, subscription market.

On this episode of Conversations with CommerceNext, my co-host, Veronika Sonsev, and I sit down with Fabletics COO, Meera Bhatia, to talk about the past, present and future of Fabletics and her career.

In this episode we pick up a fantastic fireside chat from CommerceNext IRL at the end of September in New York. After an introduction by CommerceNext co-founder Scott Silverman, Miki Racine Berardelli, Principal at miki b talks with Adam Michaels , CDO and Heidi Cooley, CMO from Crocs. 

Together they explore how marketing and ecommerce often operate with different playbooks — marketing focusing on brand and storytelling and ecommerce immersed in performance marketing. In this session, we'll hear how the marketing and digital chiefs at Crocs are operating from the same playbook and generating amazing results. Crocs reported that digital represented more than a third of global Q2 2021 revenue after growing 25% during the quarter.

Julie Bornstein is a visionary leader living at the intersection of retail and technology. With years of eCommerce, AI and marketing experience at brands like Nordstrom, Sephora and Stitch Fix, Julie stands at the forefront of innovative online fashion retail.

In this episode, my co-host and co-founder of CommerceNext Scott Silverman and I talk with Julie, the Founder & CEO of The Yes, about her work, vision within the eCommerce fashion retail industry and her career past and present.

Veteran ecommerce & DTC executive Bill Bass has been part of the ecommerce industry since its inception - from an analyst at Forrester to leading teams at Lands’ End, Sears, Orchard Brands and now at FULLBEAUTY Brands, where he’s bringing this turnaround group of companies into a new era.

In this episode of Conversations with CommerceNext, join me and my co-host Veronica Sonsev as we catch up with our long-time friend and colleague and delve into his backstory - starting with leadership lessons learned in the U.S. military though FULLBEAUTY Brands’ journey in the pandemic and beyond.

In many ways, Qurate is at the leading edge of innovative retail marketing. By pushing the bounds of where and how customers interact with products and the people that represent them, Naomi Jacobs, Qurate’s Director of Social Strategy for QVC & HSN, along with her team, are carrying the torch for what consumer engagement looks like in modern retail.