It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment.

The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won't find in baseball and more than a hint of vaudeville thrown in for good measure.

It’s a concept almost perfectly designed for social media and online video, and that’s exactly where the Savannah Bananas built a loyal following of fans, some of whom have, for years, entered a lottery for a chance to see it all in person.

We struck up a conversation with Kara Heater, Director of Marketing for the Savannah Bananas, to talk about how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never seen the team play in person.

If you think the company and products you’re marketing play in a different league than the Savannah Bananas, you’re probably right. But that doesn’t mean there’s nothing to learn from how the Bananas built a phenomenon.

Host: Mike Pastore, Editorial Director, MarTech.org
Guest: Kara Heater, Marketing Director, Savannah Bananas

This podcast is produced by MarTech, a Third Door Media property.

During the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consultant of Pepper Foster Consulting, for a stimulating discussion on the limitless potential of AI beyond its traditional role in content creation. Discover how AI can revolutionize various aspects of your business, from enhancing customer experiences to optimizing operations.

In this interactive coffee talk, they explored:

• AI-powered customer service: Learn how to leverage AI to provide personalized and efficient support to your customers.
• AI-driven data analysis: Discover how AI can uncover valuable insights from your data to inform strategic decision-making.
• AI-enabled automation: Explore how AI can automate repetitive tasks, freeing up your team to focus on high-value activities.
• AI ethics and responsible use: Discuss the ethical implications of AI and how to ensure responsible implementation.

Whether you're a business owner, entrepreneur, or simply curious about the future of AI, this coffee talk podcast episode is for you.

This podcast is produced by MarTech, a Third Door Media property.

During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today's marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to:

• Identify and target high-value prospects: Discover how intent data can help you pinpoint the ideal customers who are actively seeking your products or services.
• Personalize your marketing campaigns: Learn how to tailor your messaging and offers to resonate with individual prospects based on their real-time intent signals.
• Optimize your content strategy: Understand how to create content that aligns perfectly with your target audience's interests and needs, driving higher engagement and conversions.
• Measure and improve your marketing ROI: Explore how intent data can be used to track the effectiveness of your campaigns and make data-driven decisions.
  
  

Our expert guests share their insights, best practices, and real-world examples of how they've achieved success with intent data. Don't miss this opportunity to learn how to harness the power of intent data to drive your business forward.

This podcast is produced by MarTech, a Third Door Media property.

During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the world of first-party data. This essential digital asset is becoming increasingly valuable for businesses looking to understand their customers better and drive effective marketing campaigns.

In this discussion, Greg & AnnMarie explored:

• The importance of first-party data
• How it is collected effectively
• Best practices for using first-party data to personalize customer experiences
• The role of data privacy and compliance in first-party data strategies
• Case studies of successful first-party data initiatives

Whether you're a marketing professional, data analyst, or business owner, this coffee talk will provide you with valuable insights and practical tips for leveraging first-party data to achieve your goals.

This podcast is produced by MarTech, a Third Door Media property.

During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover:

• Ensure your emails reach your subscribers' inboxes
• Tailoring your emails to individual subscribers for maximum impact
• Leveraging automation to streamline your campaigns and save time.
• Tracking key metrics and analyze your email performance.

Whether you're a seasoned marketer or just starting out, this coffee talk will provide valuable insights to help you navigate the ever-changing landscape of email marketing.

This podcast is produced by MarTech, a Third Door Media property.

Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it won't be the last. Join Konrad Feldman, CEO and co-founder, Quantcast, and Mike Pastore, Editorial Director at MarTech, for a discussion of where things go from here. 

Host: Mike Pastore, Editorial Director, MarTech
Guest: Konrad Feldman, CEO and co-founder, Quantcast

This podcast is produced by MarTech, a Third Door Media property.

When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in crisis response. We're discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. 
 
Host: Mike Pastore, Editorial Director, MarTech 
Guest: Jessica Shapiro, CMO, LiveRamp 

This podcast is produced by MarTech, a Third Door Media property.

Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital. 
 
Host: Mike Pastore, Editorial Director, MarTech 
Guest: Juliette Aiken, CMO, Ditdigital

This podcast is produced by MarTech, a Third Door Media property.

Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers. 
 
Host: Mike Pastore, Editorial Director, MarTech 
Guest: Tzvi Kopetz,VP of Marketing at Lusha

This podcast is produced by MarTech, a Third Door Media property.

The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place.  

We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed. Get a rundown of the 2024 findings.

This podcast is produced by MarTech, a Third Door Media property.