In this episode of the MarTech.org podcast, Karlos Palmer, Dun & Bradstreet’s Chief Product Officer - Sales and Marketing Solutions, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.

Tune into the podcast and learn:
● The importance of a solid data foundation for customer experience.
● Marketing's evolving role in shaping CX.
● How to keep up with emerging technologies like generative AI like ChatGPT.

This podcast is produced by MarTech, a Third Door Media property.

Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation, and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.

In this episode of the MarTech.org podcast: Data Makes the Difference, Sally Slarke, Dun &
Bradstreet’s SVP of digital audiences, and Kim Davis, editorial director at MarTech, discuss how brands connect directly with customers – regardless of whether they are buying for themselves or on behalf of their companies.

Tune into the podcast and learn:

● How to track buyer behavior before giving up their first-party data.
● Where data comes into play when it comes to personalization and ABM.
● How companies use data to reevaluate and reshape their advertising budget strategies.

This podcast is produced by MarTech, a Third Door Media property.

In this episode of the MarTech.org podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.

Tune into the podcast and learn:
● The importance of a solid data foundation for customer experience.
● Marketing's evolving role in shaping CX.
● How to keep up with emerging technologies like generative AI like ChatGPT.

This podcast is produced by MarTech, a Third Door Media property.

What do craft beer, food delivery, and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. 

In this installment of the MarTech.org podcast, Kim Davis, editorial director at MarTech, and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer's journey has transformed significantly in recent years, forcing marketers/sellers to reach buyers in new ways.

In this new reality, there is an intelligence aspect of ensuring marketers work smarter on top of working harder that will help drive success. What does the data say? 

This podcast is produced by MarTech, a Third Door Media property.