Conversations with MarTech

AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case.

AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream.

Among the tasks where I can help creatives:

• Atomizing long-form content.
• Assisting in draft and ideation.
• Helping keep content on brand. 

In this episode of Conversations with MarTech, we’re talking to Drew Brucker, head of brand and content at webinar and video platform provider Goldcast, about how AI can boost your content efforts, the pros and cons of the democratization of creativity, the enduring webinar format, brand marketing’s resurgence and more.

Episode guide

Meet Drew Brucker

The best examples of AI helping create content?

How important is AI to speeding up creative workflows

How does the democratization of creativity change the role of creatives?

Brand guidelines meet democratized creativity

How are webinars evolving for the AI era

Is a new heyday coming for brand marketing?

This podcast is produced by MarTech, a Third Door Media property.

In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They discuss topics such as the shift from tools to revolutions in marketing, the importance of blending B2C tactics into B2B strategies, and the challenges of launching innovative products. 

Ryan also recounts how he overcame a broken femur just weeks into his new role at StackAdapt, emphasizing resilience and the importance of tackling difficult tasks. They explore the balance between brand and performance marketing, the future of paid media, and the company's integrated marketing efforts. For anyone interested in the intersection of AI, advertising, and strategic growth, this episode is packed with insights and stories from the front lines of marketing innovation.

Episode Guide

00:00 Introduction to Playbook Broken
00:27 Meet Ryan Nelson: Marketing Leader
01:02 Ryan's Career Journey and Insights
03:17 The Wakeboarding Incident
05:52 Expanding into the Enterprise Market
09:29 Innovative Marketing Strategies
12:21 Balancing Brand and Performance Marketing
18:13 Leadership and Team Dynamics
20:11 AI and Future Innovations
26:11 Resilience and Overcoming Challenges
27:58 Conclusion and Final Thoughts

This podcast is produced by MarTech, a Third Door Media property.

Brand marketing is getting a lot of attention in 2025 for a variety of reasons.

First, changes to the search landscape, which have companies thinking about visibility and LLM  citations over SERPs and clicks, are seen as brand marketing efforts.

But brands also made news by taking actions that seem to go against their brand values or upset customers. Southwest Airlines, which for years touted “Bags fly free” started charging for checked bags. Cracker Barrel tried to update its logo and faced a backlash from its customer base that threw the brand into national politics.

Adam Morgan is VP of brand at Twilio. Earlier in 2025, Adam and his team took on a re-branding project to reimagine in the Twilio brand after the company made a number of acquisitions. 

In this episode of Conversations with MarTech, Adam discusses the right time to tackle a brand refresh, where to start and the newfound importance of brand marketing. 

If you’re interested in learning more about how Adam and his team approached the Twilio brand refresh, we have a Deep Dive video that goes into more details: https://youtu.be/ag8G85RPitQ

Episode guide

0:44: Meet Adam Morgan

2:02: When is the right time to refresh a brand?

5:49: Where do you start with a brand refresh?

10:18: Is brand marketing making a comeback?

This podcast is produced by MarTech, a Third Door Media property.

Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of Marketing at Creatopy. Deema, with an impressive background spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd, and Figma, joins us to share her experiences and insights on the fast-paced changes in marketing and tech, primarily driven by AI advancements. We discuss the resurgence of brand importance in marketing, the evolution of advertising, and how AI is transforming creative and performance marketing. Deema also reflects on her involvement with nonprofits and the potential of AI to revolutionize this sector. Additionally, she shares personal insights on how slowing down can paradoxically lead to increased productivity and creativity. This episode is a must-watch for anyone looking to navigate the rapidly evolving landscape of marketing and technology.


Episode Guide
00:00 Introduction to Playbook Broken
00:19 Guest Introduction: Dima Tamimi
00:58 Reconnecting Over Shared Experiences
01:48 The Rapid Evolution of Marketing and AI
07:24 The Importance of Brand in Modern Marketing
13:56 The Role of Creativity in Advertising
18:39 Creatopy's Approach to Advertising
21:56 AI in Marketing: Co-Creation vs. Automation
22:52 The Power of Co-Creation with AI
25:20 Marketing Playbooks and Nonprofit Strategies
29:08 AI's Impact on Nonprofits and Small Businesses
34:28 The Importance of Slowing Down
40:01 Conclusion and Final Thoughts

This podcast is produced by MarTech, a Third Door Media property.

What’s keeping businesses from succeeding with first-party data?

What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics?

With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the value of first-party data. But having success with first-party data isn’t as easy as it first appears. 

In today’s episode of Conversations with MarTech, we’re talking to Alexandra Theriault, CRO of Lotame, which is now part of Epsilon, who shares what she’s seen from businesses that are seeing success with first-party data.

And in case you think first-party data just doesn’t apply to your brand, Alexandra will explain how an egg company is making the most of its first-party data. 

Episode guide

0:43: Meet Alexandra Theriault

1:06: What adds complexity to first-party data strategies?

2:44: What causes data silos?

4:54: How do you get disparate groups to collaborate around data?

6:57: Which team should take the lead on first-party data?

8:16: Does having data at the center of the martech stack impact outcomes?

10:16: Are some industries getting more from first-party data and others, and why?

This podcast is produced by MarTech, a Third Door Media property.

Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next.

Our guest is Sangram Vajre, co-founder of Terminus and GTM Partners, who provides sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdated and how SaaS is transforming into services software. He emphasizes the importance of metrics over meetings and proposes a redefined approach to GTM. 

This episode also explores the impact of AI, services becoming the front end of software, and the shift towards fractional roles in organizations. Tune in for a deep dive into redefining success in today's rapidly evolving market landscape.

00:00 Introduction and Guest Welcome
01:34 The Death of the Traditional Funnel
05:34 Ownership of Go-to-Market Strategies
12:28 The Business of Marketing
17:19 The Shift from SaaS to Services
24:19 The Evolution of Software Services
25:17 The Shift to Outcome-Based Services
26:18 Economic Sense of Fractional Services
27:03 The Disruption of Traditional Business Models
30:32 The Role of Ego in Business Decisions
34:06 AI's Impact on Business Operations
36:20 Future of UI and AI Integration
41:22 Managing Energy and Productivity
44:31 Conclusion and Final Thoughts"

This podcast is produced by MarTech, a Third Door Media property.

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured.

We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and potentially different organizational structures. 

On today’s episode of Conversations with MarTech, we’re speaking to author, marketing strategist and MarTech contributor Kathleen Schaub about her new book, “Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything.”

Schaub is going to walk us through her four critical mindset shifts for marketing leaders, discuss why anyone would be interested in a CMO role today anyway and more.

Episode guide

0:58: Meet Kathleen Schaub
1:38: Where should marketing leaders start re-wiring their organization?
4:51: Why marketing doesn’t work like a vending machine
8:50: The four essential mindset shifts for marketing leaders
16:11: Is the way we’ve been organizing our teams out-dated?
20:43: Why would anyone want to be a CMO today?

This podcast is produced by MarTech, a Third Door Media property.

In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importance of aligning first principles with new technologies. 

The conversation touches on the seamless integration of sales and marketing, the role of AI agents, and the persistent challenge of managing waste in marketing efforts. Ed also shares insights from his extensive experience at IBM, McKinsey, Deloitte, and Zeta Global, emphasizing the need for curiosity and adaptability in a rapidly changing environment.


00:00 Introduction to Marketing Frameworks
00:31 Welcome to Playbook Broken
00:40 Introducing Ed C and Zeta Global
01:46 The Evolution of Marketing Playbooks
03:33 The Timeless Marketing Framework
05:05 The Role of AI in Modern Marketing
07:00 Challenges and Changes in Marketing
12:09 The Importance of Brand in Marketing
15:40 Breaking Down Traditional Marketing Playbooks
19:30 The Future of Marketing with AI
28:39 Personal Insights and Career Reflections
31:46 Conclusion and Farewell

This podcast is produced by MarTech, a Third Door Media property.

Who’s watching the security of your martech stack?

There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization.

As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizations whipped out their credit cards and deployed SaaS app after SaaS app over the years, you have to wonder who was looking out for the security?

In larger organizations, the IT and data teams will have some input into the security and governance of martech tools and data. That’s especially true for businesses in highly regulated industries.

In this episode of Conversations with MarTech, we speak with Rob Stacey, CRO of content management vendor Forrit, about the realities and risks of securing your martech stack and the data it contains. 

Stacey says collaboration between IT and marketing is increasingly the norm, helping businesses make decisions that help marketers do their jobs while IT meets its security needs. 

It’s a far cry from the turf wars we’ve heard about in the past.

Episode guide

1:02: Meet Rob Stacey
2:15: IT, data and marketing teams: Turf wars vs. strategic cooperation
3:38: Has awareness of security risks increased among marketers?
5:33: How does IT feel about the explosion of SaaS apps in martech stacks?
7:36: The business advantages of a secure martech stack you don’t often think about.

#martech #marketing #datasecurity

This podcast is produced by MarTech, a Third Door Media property.

In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen, VP of Media and AI Privacy Products at CloudFlare, to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the impact of AI on content creators, and the necessity of clear communication and relentless shipping to succeed. Tune in for insights on redefining business models, the future of AI agents, and strategies to adapt in an ever-changing digital world.

00:00 Introduction and Welcome

00:22 Guest Introduction: Will Allen

01:10 CloudFlare and Its Origins

03:18 The Concept of Playbooks

04:50 Challenges and Adaptations in Playbooks

11:31 AI and Content Creation

13:49 The Changing Landscape of Content Monetization

19:39 CloudFlare's Approach to AI and Content

21:39 The Crux of the Issue

21:54 Writing for Future AIs

22:12 Developer Documentation and AI Integration

22:43 Different Approaches to Content Control

23:10 Enforcing Content Policies

24:33 The Changing Landscape of SEO and AI

28:34 The Rise of Agents and Bots

33:30 The Future of Content and Business Models

37:33 Overcoming Challenges and Shipping Products

40:31 Final Thoughts and Closing Remarks

This podcast is produced by MarTech, a Third Door Media property.