Conversations with MarTech

Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should. 

Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone.

Alongside marketing ops in some revenue organizations, there are roles in revenue operations (RevOps), sales operations (SalesOps) and even GTM Ops. 

In this episode of Conversations with MarTech, we’re looking under the hood of marketing and discussing the people who orchestrate all of the pieces you find underneath. 

Our guide is Mike Rizzo, the founder of MO Pros, MarketingOps.com and the MOps-Apalooze conference. He’s built a community of marketing operations professionals that gathers online and in person to talk marketing ops, martech and how marketing makes its sausage. 

#martech #marketingoperations #mops #marketing #revops #marketingops

Host: Mike Pastore, Editorial Director | MarTech.org

Guest: Mike Rizzo, Founder | MarketingOps.com

This podcast is produced by MarTech, a Third Door Media property.

There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States.

Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. It’s also big business for both content creators and brands. 

But how did we get here?

In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going back to long-form written content and the “Mommy Bloggers,” to the short-form video we associate with influencer marketing today.

Our conversation also covers the state of B2B influencer marketing, where the platforms are different, but the strategy is much the same: Authenticity, personality and reputation lead the way.

Host: Mike Pastore, Editorial Director | MarTech.org

Guest: Natalie Silverstein, CIO | Collectively

#influencermarketing #socialmedia #socialmediamarketing #tiktok #marketing

This podcast is produced by MarTech, a Third Door Media property.

Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. 

Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies.

In this episode of Conversations with MarTech, Stouse shares some of what he heard from executives who feel they lack the analytics to truly understand what works and what doesn’t work in GTM today. 

To C-suite leaders, unknowns are risks. And there’s simply too much risk in marketing, sales and customer success right now tor leaders to make effective decisions and appease shareholders. 

If you’re interested in the future of GTM strategy and how it’s going to impact the work you do and the skills you need to develop, our conversation with Stouse serves as an important guide. 

#gtm #gtmstrategy #marketing #b2bmarketing #sales #b2bsales #riskmanagement

Host: Mike Pastore, Editorial Director | MarTech.org

Guest: Mark Stouse, CEO | Proof Analytics

This podcast is produced by MarTech, a Third Door Media property.

The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines.

But the way people look for information about brands is changing. Artificial intelligence is just one example. As more people turn to generative AI to conduct searches, the familiar game of search engine optimization is changing.

As consumers become more comfortable talking to voice agents, however, online visibility strategies will undergo radical transformation.

As marketers, we invest a lot of time and energy in our website’s design, carefully selecting images and colors. But what happens when customers explore your website without ever seeing it?

In this conversation with Len Devanna, VP of Customer Experience at Cortico-X, we’re talking about the next frontier of customer experience, which will rely less on what your customer sees and more on what they hear.

#customerexperience #cx #voiceagents #aiagents #artificialintelligence

Host: Mike Pastore, Editorial Director, MarTech.org
Guest: Len Devanna, VP of CX-Strategy, Cortico-X

This podcast is produced by MarTech, a Third Door Media property.

It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment.

The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won't find in baseball and more than a hint of vaudeville thrown in for good measure.

It’s a concept almost perfectly designed for social media and online video, and that’s exactly where the Savannah Bananas built a loyal following of fans, some of whom have, for years, entered a lottery for a chance to see it all in person.

We struck up a conversation with Kara Heater, Director of Marketing for the Savannah Bananas, to talk about how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never seen the team play in person.

If you think the company and products you’re marketing play in a different league than the Savannah Bananas, you’re probably right. But that doesn’t mean there’s nothing to learn from how the Bananas built a phenomenon.

Host: Mike Pastore, Editorial Director, MarTech.org
Guest: Kara Heater, Marketing Director, Savannah Bananas

This podcast is produced by MarTech, a Third Door Media property.

During the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consultant of Pepper Foster Consulting, for a stimulating discussion on the limitless potential of AI beyond its traditional role in content creation. Discover how AI can revolutionize various aspects of your business, from enhancing customer experiences to optimizing operations.

In this interactive coffee talk, they explored:

• AI-powered customer service: Learn how to leverage AI to provide personalized and efficient support to your customers.
• AI-driven data analysis: Discover how AI can uncover valuable insights from your data to inform strategic decision-making.
• AI-enabled automation: Explore how AI can automate repetitive tasks, freeing up your team to focus on high-value activities.
• AI ethics and responsible use: Discuss the ethical implications of AI and how to ensure responsible implementation.

Whether you're a business owner, entrepreneur, or simply curious about the future of AI, this coffee talk podcast episode is for you.

This podcast is produced by MarTech, a Third Door Media property.

During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today's marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to:

• Identify and target high-value prospects: Discover how intent data can help you pinpoint the ideal customers who are actively seeking your products or services.
• Personalize your marketing campaigns: Learn how to tailor your messaging and offers to resonate with individual prospects based on their real-time intent signals.
• Optimize your content strategy: Understand how to create content that aligns perfectly with your target audience's interests and needs, driving higher engagement and conversions.
• Measure and improve your marketing ROI: Explore how intent data can be used to track the effectiveness of your campaigns and make data-driven decisions.
  
  

Our expert guests share their insights, best practices, and real-world examples of how they've achieved success with intent data. Don't miss this opportunity to learn how to harness the power of intent data to drive your business forward.

This podcast is produced by MarTech, a Third Door Media property.

During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the world of first-party data. This essential digital asset is becoming increasingly valuable for businesses looking to understand their customers better and drive effective marketing campaigns.

In this discussion, Greg & AnnMarie explored:

• The importance of first-party data
• How it is collected effectively
• Best practices for using first-party data to personalize customer experiences
• The role of data privacy and compliance in first-party data strategies
• Case studies of successful first-party data initiatives

Whether you're a marketing professional, data analyst, or business owner, this coffee talk will provide you with valuable insights and practical tips for leveraging first-party data to achieve your goals.

This podcast is produced by MarTech, a Third Door Media property.

During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover:

• Ensure your emails reach your subscribers' inboxes
• Tailoring your emails to individual subscribers for maximum impact
• Leveraging automation to streamline your campaigns and save time.
• Tracking key metrics and analyze your email performance.

Whether you're a seasoned marketer or just starting out, this coffee talk will provide valuable insights to help you navigate the ever-changing landscape of email marketing.

This podcast is produced by MarTech, a Third Door Media property.

Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it won't be the last. Join Konrad Feldman, CEO and co-founder, Quantcast, and Mike Pastore, Editorial Director at MarTech, for a discussion of where things go from here. 

Host: Mike Pastore, Editorial Director, MarTech
Guest: Konrad Feldman, CEO and co-founder, Quantcast

This podcast is produced by MarTech, a Third Door Media property.