Conversations with MarTech

When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in crisis response. We're discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. 
 
Host: Mike Pastore, Editorial Director, MarTech 
Guest: Jessica Shapiro, CMO, LiveRamp 

This podcast is produced by MarTech, a Third Door Media property.

Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital. 
 
Host: Mike Pastore, Editorial Director, MarTech 
Guest: Juliette Aiken, CMO, Ditdigital

This podcast is produced by MarTech, a Third Door Media property.

Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers. 
 
Host: Mike Pastore, Editorial Director, MarTech 
Guest: Tzvi Kopetz,VP of Marketing at Lusha

This podcast is produced by MarTech, a Third Door Media property.

The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place.  

We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed. Get a rundown of the 2024 findings.

This podcast is produced by MarTech, a Third Door Media property.

On this episode of the MarTech.org podcast, we talk with Marc Sirkin, President of Third Door Media, about his experience building four fully functional marketing calculators using generative AI.

This episode is packed with practical advice and real-world examples, so you can start building your own AI-powered marketing applications today.

This podcast is produced by MarTech, a Third Door Media property.

Join Mike Pastore, Editorial Director at MarTech, and Holden Bale, Global Head of Experience & Commerce at Merkle, as they discuss what sets customer experience leaders apart from CX laggards. 
 
Host: Mike Pastore, Editorial Director, MarTech 
Guest: Holden Bale, Global Head of Experience & Commerce, Merkle

This podcast is produced by MarTech, a Third Door Media property.

Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing.

Hosted by:
Mike Pastore
Editorial Director at MarTech.org

To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org

This podcast is produced by MarTech, a Third Door Media property.

Join Tim Hillison, Founder & CMO, Entry Point 1, and Mark Ogne, Founder & CEO, ABM Consortium for a discussion about getting the most out of your martech. With businesses watching every dollar, today's marketers and makarketing leaders need to demonstrate ROI on their martech investments or risk losing them. This podcast was originally streamed during the MarTech Conference, Spring 2024.

Hosted by:
Tim Hillison
Founder & CMO, Entry Point 1

Mark Ogne
Founder & CEO, ABM Consortium

To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org

This podcast is produced by MarTech, a Third Door Media property.

Join Mike Pastore, Editorial Director of MarTech, Liam Maroney, co-founder an CEO of Storybook Marketing and Jay Mandel, brand coach and co-founder of the Marketing Accountability Council for a discussion of the tactics and strategies being used in B2B marketing today. 

Hosted by: 
Mike Pastore, Editorial Director, MarTech

Liam Maroney
Co-founder and CEO, Storybook Marketing

Jay Mandel
Brand coach and co-founder, Marketing Accountability Council

This podcast is produced by MarTech, a Third Door Media property.

Join Alicia Arnold, Managing Director, ak arnold and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience... when it's done well. This podcast was originally streamed during the MarTech Conference, Spring 2024.

Hosted by:
Alicia Arnold
Managing Director, ak arnold

Mike Kaput
Chief Content Officer, Marketing AI Institute

To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org

This podcast is produced by MarTech, a Third Door Media property.