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Conversations with the Creators - St. John's University episodes
- Purely Puris Episode 1
The first episode in our new 4-series podcast with advertising great, Martin Puris. Get to know the man behind what is arguably advertising’s most famous tagline....
10 min - How Innovation Comes to Life in the Production Studio - Scott Peters
Meet Scott Peters, Founder/CEO of Assemble. Scott is an entrepreneur who comes up with breakthrough ideas every day. He believes production should be front, and center, not a secondary part of the advertising ecosystem. Plus, if you’re looking to break into the industry, Scott has some excellent advice.
24 min - Episode 5: From Aristotle to AI: The Art of Brand Storytelling - Bonnie Rothman
Meet Bonnie Rothman, Storyteller, Founder and President, Company B. Hear Bonnie discuss the evolution of storytelling and how brands are using it in their strategies and engagement with consumers.
28 min - Episode 4: The ABCs of AI - Oleg Korenfeld
Meet Oleg Korenfeld, Chief Technology Officer, CMI Media Group & Compas. Explore the world of artificial intelligence, data, and machine learning through the lens of a technology expert who has witnessed the transformation of digital technology. Also, hear how Oleg believes that there is no need to fear AI and that human intelligence is still needed for creativity.
31 min - Episode 3: What’s Next in Travel Tech? - Maryssa Miller
Meet Maryssa Miller, Chief Product Officer, Mint House. Hear Maryssa discuss how the pandemic transformed the travel industry and how technology is radically altering how we travel in 2023.
26 min - Episode 2: Are Electric Vehicles Really Better For The Environment? - Cam Pegg
Meet Cam Pegg, Vice President, Strategy at Critical Mass. From Tesla to BMW, here Cam explore the world of electric vehicles and how they are impacting humanity. Plus, are they as eco-friendly as they say they are?
26 min - Episode 1: Shaping Culture Through Creativity - Sharon NapierMeet Sharon Napier, Executive Chair & Founder at Partners + Napier and Chair of the 4A’s. Hear Sharon discuss her journey from a small town to founding her own agency, how creativity has the power to change the world, and what the disruption of AI means for our industry. Sharon also discusses the 4A’s and why her position gives her a unique perspective to talk about what is happening in the advertising world.25 min
- Episode 4: Hot Takes From PCA
We took Conversations with the Creators on the road to the annual Popular Culture Association conference, which was held in San Antonio, TX. While there we met four fascinating educators who had some interesting takes on what’s happening in media, advertising, and gender studies. Meet Elizabeth June Bergman, Lily Kunda, Javay Frye-Nekrasova, and Sarah Breyfogle.
9 min - Episode 3: The Evolution of Influencer Marketing - Aliza FreudMeet Aliza Freud, Founder & CEO SheSpeaks; Host, SheSpeaks: How She Does It & Powerhouse Women; Forbes Contributor. Hear Aliza discuss the early days of influencer marketing before it became a billion dollar industry, what it takes to be a content creator and how failure does not define you, it’s part of the journey.35 min
- Episode 2: The Glory Days of Advertising, Unfiltered - Helayne Spivak
Meet Helayne Spivak, Director/Mentor, Creative Director, and Life Coach. Hear Helayne discuss how she shattered the advertising glass ceiling to become an award-winning woman in advertising, working on brands like Sears, Burger King, UPS, Club Med, Kraft, Kodak, Barneys New York, and a U. S. President. Her secret: be a smart ass with a quick wit.
29 min
About Conversations with the Creators - St. John's University
From the publisher's feed
Innovators who are conceiving the coolest, hottest, most provocative ideas in marketing, media, PR and tech. Hosted by Professor Neil Feinstein, Associate Professor of Advertising Communication,…
St. John's University and Audrey I. Siegel-Mevorah, Adjunct Professor of Advertising and Media Strategy, St. John's University. Sponsored by the M.S. in Integrated Advertising Communications.