The Mountain Life guest Lee Hartley Carter is a TV personality, author, and a language and communication expert. The strategy of her language strategy firm, maslansky + partners, is “it’s not what you say, it’s what they hear….” She joins us today to discuss her book, Persuasion: Convincing Others When Facts Don’t seem to Matter , in which she argues that the lessons of persuasion are useful for professional, personal, even political communication, granting readers the power to foster connection