The strategic approaches of three successful CEOs: Bill Gates of Microsoft, Andy Grove of Intel, and Steve Jobs of Apple. The authors, David B. Yoffie and Michael A. Cusumano, argue that while these CEOs have distinct personalities and backgrounds, they share a common framework for strategic leadership. This framework, composed of five key rules, guides them in anticipating the future, making big bets, building platforms and ecosystems, exploiting leverage and power, and shaping their organizations around their personal anchors. The authors use the CEOs' experiences and case studies to illustrate these rules, showing how they can be applied by other leaders to build successful businesses.