Richard Branson's autobiography, "Let's Not Screw It, Let's Just Do It." In the preface, Branson reflects on his entrepreneurial journey and the lessons he has learned along the way, emphasizing the importance of taking risks, being bold, and never giving up. He shares anecdotes from his ventures, including starting Student magazine, Virgin Records, Virgin Atlantic, and Virgin Galactic, showcasing how his "just do it" philosophy has driven his success. Branson also addresses his growing concern for the environment, advocating for "Gaia Capitalism" – a blend of capitalism and environmental responsibility. He believes that businesses have a responsibility to make a positive impact on the world, and he outlines his efforts to promote sustainable practices within Virgin and beyond.