Benita Samuels is the founder of Benita Samuels Marketing and Communications. She combines years of experience across B2B, B2C, and non-for-profit marketing at traditional agencies with fresh thinking in the craft of marketing. Benita grew her skills in marketing for Nestle, Tyson Foods, Centrum Vitamins, and Chapstick and worked with high-profile companies such as Disney, Nickelodeon, and Warner Bros. She has also worked with a broad range of artists and celebrities including Mark Wahlberg, Billy Joel, Cindy Crawford, Kermit the Frog, and U2 among others.

Benita found her ultimate place in helping thought leaders shift their perception of marketing to using LinkedIn as a marketing tool. Without a doubt, Benita is one of the most prestigious guests to join Jon Cook on Copy & Content so far.

Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. 

Takeaways:

LinkedIn is one of the most underused resources for rising thought leaders to grow their voice.

LinkedIn is not your digital resume; it’s the next extension of your brand.

Not every content channel is a great fit for every brand.

Show your perspective by engaging in conversations, not just comments, on LinkedIn.

Resource List:

Learn more about the power of LinkedIn by connecting with Benita Samuels at benitasamuels.com or on LinkedIn at linkedin.com/in/benita-samuels.

Episode Production Credits:

Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

Intro and Outro Voiceover Talent: Kelli Myers

Background Music: Inspiring Happiness by Premium TraX

Bryce Anderson is the Vice President of Business Development for Lightswitch Video. He studied film production and helped lead thousands of video productions across the U.S. and beyond over the past four years. Bryce shares his video savvy-expertise and practical tips for using video to grow your brand and share your message in 2019 and beyond on this week’s episode of the Copy & Content Podcast with Jon Cook.

Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. 

Takeaways:

YouTube stars are the new celebrities.

Everyone is becoming a video producer to some degree or another.

The quality of your video is easier to forgive if you have a great message that cuts through any deficit in quality.

Published videos get more plays than videos stuck in your draft folder. It may seem like a Captain Obvious statement, and yet, it’s likely you have an idea or even a recorded video you haven’t published yet because you’re stuck in perfection mode.

Using quality audio is one of the best ways to improve your overall video quality.

Another one of the best investments you can make with video is better understanding the equipment you already have.

Having a video on your website makes you 52 times more likely to show up higher on Google.

Great video isn’t about being perfect; it’s about showing the parts of your business and life that are relatable to your viewers.

Resource List:

Connect with Bryce and his team at Lightswitch Video by visiting lightswitch.com.

Episode Production Credits:

Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

Intro and Outro Voiceover Talent: Kelli Myers

Background Music: Inspiring Happiness by Premium TraX

Monica Miller is a Content Strategist and Writing Coach for Business Coaches who want to stand out from the crowd, speak their truth, and bring in new leads while creating the business they desire. After crafting and writing over 200+ blog post, she helps her clients stand out from the crowd by unleashing their brilliance into the world in a powerful and unique way, all through content creation and strategy.

Monica lives in Cheyenne, Wyoming, with her husband and son, Anthony. She is an Author of three books, International Speaker and Writer who lived and traveled all around Europe. Now she fills her days by chasing down her son, drinking coffee, reading fantasy, and traveling with her family.

Monica joins Copy & Content host Jon Cook to talk ‘all things content’ for this episode.

Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.

Takeaways:

Craft your brilliance because YOU are unique. No one can say what you can the way you can.

You need to embody your client avatar.

Always have a content schedule.

Whatever type of content you decide to create, be consistent.

The style of content that connects best in 2019 will tend to be more empowering and vulnerable. Share all of your story, even the embarrassing, uncomfortable parts.

Resource List:

Claim Your Power: A 40-Day Journey to Dissolve the Hidden Blocks That Keep You Stuck and Finally Thrive In Your Life’s Unique Purpose by Mastin Kipp

Girl, Wash Your Face by Rachel Hollis

Start a conversation with Monica by visiting monicawrites.com.

Episode Production Credits:

Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

Intro and Outro Voiceover Talent: Kelli Myers

Background Music: Inspiring Happiness by Premium TraX

With a new year comes a chance to transform how you think about and see yourself. Dr. Chris Zaino is a world-renowned speaker, author, entrepreneur, and HERO. After winning Mr. America in 1998 and being a leader in the fitness industry, he found himself defying a deadly disease in his late 20's. Dr. Zaino leveraged his experience to establish one of the largest health and wellness clinics in the world, seeing thousands of patients per week (yes, per week), teaching mindset and health principles that have allowed thousands of people to finally receive results where other health and medical systems failed them in the past.

His message is set to reach hundreds of thousands this year via his social media platforms, and to allow those sleepwalking through life, to awaken. In doing so, each one becomes a Hero, maximizing their dreams and influence, so they can help serve and wake up others at an even higher level. Together each of us can rise to our full Hero potential!

Dr. Zaino joins Copy & Content host Jon Cook to talk about how speakers, coaches, and consultants can change their mindset heading into 2019.

Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. 

Takeaways:

+ You are worthy of living a heroic life for the good of others.

+ Choose your vehicle of influence for 2019 and go ALL IN!

+ We’re the only species on earth that can wake up tomorrow, tear up the script our lives are following, and start writing a new story.

+ Focus on your uniqueness, never on your sameness.

+ Embrace your hero mindset.

+ Self-awareness leads to self-love.

Resource List:

+ The Compound Effect by Darren Hardy

+ Unleash the hero within and start living a heroic life by connecting with Dr. Zaino at drzaino.com.

Episode Production Credits:

+ Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

+ Intro and Outro Voiceover Talent: Kelli Myers

+ Background Music: Inspiring Happiness by Premium TraX

What if the most overlooked advantage in your business is your brand story? Marc Gutman is the founder and lead storyteller at WILDSTORY. Marc is a former screenwriter working with Disney, Warner Bros., Fox, and Oliver Stone. He pivoted that season of life with the silver screen into a brand story-focused adventure. Marc and his team now help brands of all backgrounds build powerful, authentic conversations that change the way people feel about you and your brand.

Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. 

Takeaways:

Our stories help us tribe together with brands, products, and causes worth supporting.

By telling your customers who you are, you’re telling them who they are as well.

Two questions to raise the quality of your brand story: 1) what’s the story you can’t stop thinking about?, and 2) What’s the story you don’t really want to tell?

Storytelling builds empathy.

Resource List:

Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S. Pearson

Invisible Ink: A Practical Guide to Building Stories that Resonate by Brian McDonald

Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini

The Dream Society: The Coming Shift from Information to Imagination by Rolf Jensen

See what Marc and his crew at WILDSTORY are up to by visiting wildstory.com.

Episode Production Credits:

Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

Intro and Outro Voiceover Talent: Kelli Myers

Background Music: Inspiring Happiness by Premium TraX

Kyle Gray is a story artisan and bestselling author who helps businesses grow with storytelling and content marketing. He has helped hundreds of companies create scalable content marketing strategies. His book "The Story Engine" outlines his process for making content marketing and brand storytelling easy and effective.

Kyle has worked with many well-known brands and businesses like AdEspresso, Advance Your Reach, WP Curve and Self-Publishing School. Kyle joins Copy & Content host Jon Cook to share about how speakers can best prepare for upcoming TED Talks and craft a powerful message to share.

Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.

Takeaways:

+ No matter your business, background, or industry, you need to have a written marketing strategy.

+ Your story isn’t about you; it’s about your audience. Where is your audience right now and how can you help them take the next right step?

+ Revisit your marketing strategy at least once every six months.

+ Being different is better than being better.

Resource List:

+ Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

+ Breakthrough Advertising by Eugene M. Schwartz

+ The Story Engine: An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing by Kyle Gray

+ Connect with Kyle and learn more about his work by visiting thestoryengine.co.

Episode Production Credits:

+ Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

+ Intro and Outro Voiceover Talent: Kelli Myers

+ Background Music: Inspiring Happiness by Premium TraX

Margaret Watts Romney is a public speaking and communications coach who helps purpose-driven individuals and organizations find their message, connect with their audience, and influence their community. She has prepared over 1,000 stage performances, judged 1,000 more, and supported over 100 TEDx speakers. One of her mottos is "Speakership is Leadership" and she is thrilled to see her clients step into their own leadership through their speaking. Margaret joins Copy & Content host Jon Cook to share about how speakers can best prepare for upcoming TED Talks and craft a powerful message to share.

Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.

Takeaways:

+ You are the only one who has walked your path who can share your message as only you can. Others may have similar messages, but only you have yours.

+ Add several points of view to different key talking points - it gives a wider range of connection for more people in your audience.

+ Our most precious resource is time.

Resource List:

+ TED Talks: The Official TED Guide to Public Speaking by Chris Anderson

+ Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown

+ Are you a fan of what Margaret shared? Continue the conversation with Margaret by visiting margaretwattsromney.com.

Episode Production Credits:

+ Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

+ Intro and Outro Voiceover Talent: Kelli Myers

+ Background Music: Inspiring Happiness by Premium TraX

Cheri Ruskus is the founder and Chief Motivational Officer of Business Victories. She has a passion for creating great, consistent content, as proven by her weekly email publication “The Victory Letter” that she’s sent out every Monday for the past seventeen years! Cheri joins Copy & Content host Jon Cook to talk about how to build a consistent content stream.

Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.

Takeaways:

+ Learn how to ask great questions with your content. If you’re not asking a great question of your audience, someone else is.

+ Good consistent content is better than trying to create extraordinary content once in a while.

+ Consistent content is a great touchpoint for your audience to hear your perspective. Even if you’re sending a 100-word email once a week, the consistency will pay off over time.

Resource List:

+ Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine by Ryan Serhant

+ Shoe Dog: A Memoir by the Creator of Nike Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

+ The Portable Coach: 28 Sure Fire Strategies For Business And Personal Success by Thomas J. Leonard and Byron Larson

+ Sign up for “The Victory Letter” and connect with Cheri by visiting www.businessvictories.com.

Episode Production Credits:

+ Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

+ Intro and Outro Voiceover Talent: Kelli Myers

+ Background Music: Inspiring Happiness by Premium TraX

Daundra Becker helps entrepreneurs tap into their creativity, get their brilliant stories out into the world, and support the growth of their businesses using the magic of storytelling marketing. You may not think your story is that magical - let Daundra change your mind on this week’s episode of Copy & Content with Jon Cook.

Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.

Takeaways:

+ Be okay with an awful first draft.

+ Tracking your analytics is one of the most effective opportunities to uplevel the quality of your content.

Resource List:

+ You are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero

+ Boundaries: When to Say Yes, How to Say No to Take Control of Your Life by John Townsend and Dr. Henry Cloud

+ Continue the conversation with Daundra by visiting www.daundrabecker.com.

Episode Production Credits:

+ Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

+ Intro and Outro Voiceover Talent: Kelli Myers

+ Background Music: Inspiring Happiness by Premium TraX

With great power comes great responsibility. This principle guides Jeff Tippett of Targeted Persuasion in how he masters the art of persuasion with a conscience. Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications. He is an acclaimed speaker, consultant, and author with his upcoming book Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need due out in January 2019.

Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.

Takeaways

+ We all live or die based on our ability to persuade.

+ Thought leaders who care about helping others know how to persuade instead of manipulating their audience.

+ Our inability to capture the attention of our audience is one of the greatest obstacles for speakers.

Resource List

+ Get your copy of Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need

+ Connect with Jeff to talk about the art and power of persuasion at jefftippett.com. Learn more about his work with Targeted Persuasion at targetedpersuasion.com.

Episode Production Credits

+ Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

+ Intro and Outro Voiceover Talent: Kelli Myers

+ Background Music: Inspiring Happiness by Premium TraX