Copy Lab

By Sara Estes

Join copywriter and digital marketing strategist Sara Estes as she guides you on how to write better, sell more, and ignite your business — even if you suck at writing. Through solo episodes and speci... more

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FAQs about Copy Lab:

How many episodes does Copy Lab have?

The podcast currently has 13 episodes available.

Copy Lab episodes:

November 09, 2023 12. How to Build a Simple Sales Funnel that Works Like Magic
Many businesses struggle to grow because they don't have a marketing system working for them around the clock. The main problem they face is the complexity and overwhelm that comes with setting up an effective sales process. Without a clear strategy, potential leads can slip through the cracks, and opportunities for sales are lost. This not only hampers growth but also adds unnecessary stress for business owners who have to juggle multiple roles.
In this episode, host Sara Estes breaks down the intricacies of a sales funnel into 5 manageable steps, making it accessible for businesses of any size. She provides practical advice on how to capture leads, nurture them, and ultimately convert them into loyal customers. By the end of the episode, listeners will have a blueprint for a sales funnel that works tirelessly, converting prospects into customers while they focus on other aspects of their business. Tune in to learn how to streamline your sales process and drive growth for your business with a simple, yet powerful sales funnel!
👉 Click here for the show notes.
FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlines
FREEBIE: High Converting Sales Page Checklist: copytiger.com/checklist
Sign up for my weekly emails: copytiger.com/newsletter
Instagram: @copytigerr and @copylabpodcast
Work with me → copytiger.com
My favorite podcast host 👇
Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm
...more
40min
October 12, 2023 11. The Greatest Copywriting Event in History
In this special episode of Copy Lab, host Sara Estes shares her takeaways from Copy Chief LIVE Nashville — what's now being called "The Greatest Copywriting Event in History." You get a front-row seat to the epic 2-day event, hearing firsthand about the insights and advice shared on stage by the world's top copywriters, like Parris Lampropoulos, Jeff Walker, Kevin Rogers, Chris Orzechowski, Marcella Allison, and more.
Join Sara as she delves into her experience meeting renowned copywriters like Laura Belgray, Stan Dahl, and Daniel Throssell and the practical advice she gained from them.
In a time when there’s a growing reliance on A.I, the success of Copy Chief Live reminded us all about the irreplaceable value of human creativity, connection, and vulnerability in the world of writing.
👉 Click here for the show notes.
FREE: High Converting Sales Page Checklist: copytiger.com/checklist
FREE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlines
Sign up for the weekly newsletter: copytiger.com/newsletter
Instagram: @copytigerr and @copylabpodcast
Work with me → copytiger.com
My favorite podcast host 👇
Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm
...more
26min
September 21, 2023 10. Your Guide to An Irresistible About Page
Besides your home page, your About Page is THE most important page on your website.
In this episode, host Sara Estes discusses the art and science of crafting an About Page that goes beyond just telling your story - to selling it.
Discover the secret ingredients that make your page pop, connect, and convert.
Ready to turn your About Page from an afterthought to a work of art?
Then this ep is for you!
👉 Click here for the show notes.
Other fun stuff:
FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlines
FREEBIE: High Converting Sales Page Checklist: copytiger.com/checklist
Sign up for the weekly newsletter: copytiger.com/newsletter
Instagram: @copytigerr and @copylabpodcast
Work with me → copytiger.com
My favorite podcast host 👇
Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm
...more
15min
September 14, 2023 9: 4 Grammar Rules You Need To Break
In this week's episode, join host Sara Estes as she takes us back to middle school English class and discusses 4 grammar rules to break if you want to write great copy.
She also unveils a method she developed over 13 years of writing to overcome procrastination and writer's block.
Don't miss this juicy episode!
👉 Click here for the show notes.
Other fun stuff:
FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlines
FREEBIE: High Converting Sales Page Checklist: copytiger.com/checklist
Sign up for the weekly newsletter: copytiger.com/newsletter
Instagram: @copytigerr and @copylabpodcast
Work with me → copytiger.com
My favorite podcast host 👇
Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm
...more
22min
September 07, 2023 8: How to Write Kick-Ass Emails People Want to Read
Ah, emails. We get tons of them. Some we love. Some we delete without a second glance.
So how do you make sure YOUR email doesn’t meet a tragic digital demise?
In this week’s episode, join host Sara Estes as she dives into the anatomy of a killer email. She'll show you the 5 things your email needs to actually GET OPENED. And then, how to inspire your readers to take action. ⚡️
Ready for the secrets?
👉 Click here for the show notes.
And here’s a link to the the book I mentioned:
“Scientific Advertising” by Claude Hopkins: https://amzn.to/45Kd42c
Other fun stuff:
FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlines
FREEBIE: High Converting Sales Page Checklist: copytiger.com/checklist
Sign up for the weekly newsletter: copytiger.com/newsletter
Instagram: @copytigerr and @copylabpodcast
Work with me → copytiger.com
My favorite podcast host 👇
Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm
...more
24min
August 31, 2023 7: How to Craft a Leaner, Meaner Message
On this week’s episode, host Sara Estes discusses the pitfalls of wordiness and the power of precision. If you've ever wondered how to make your words pack a punch, this is the episode for you. Whether you're an entrepreneur, a dreamer, or someone looking to up their writing game, Sara's insights are a game-changer. No fluff, just powerful writing techniques.
👉 Click here for the show notes.
FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlines
FREEBIE: High Converting Sales Page Checklist: copytiger.com/checklist
Sign up for the weekly newsletter: copytiger.com/newsletter
Instagram: @copytigerr and @copylabpodcast
Work with me → copytiger.com
My favorite podcast host 👇
Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm
...more
27min
June 29, 2023 6: The 5 Must-Have Tools for Copywriters
On this week’s episode, host Sara Estes discusses the top 5 tools that will transform your copywriting process. 🔥
From a powerful app that helps you clarify your writing to a simple email hack for inbox domination, these tools will supercharge your writing - whether you're just starting out or you're a seasoned pro. 🚀
👉 Click here for the show notes.
FREEBIE: High Converting Sales Page Checklist: copytiger.com/checklist
Sign up for the weekly newsletter: copytiger.com/newsletter
Instagram: @copytigerr and @copylabpodcast
Work with me → copytiger.com
My favorite podcast host 👇
Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm
...more
28min
June 22, 2023 5: 4 Pricing Hacks That Will Skyrocket Your Sales
In this week's episode, host Sara Estes unlocks the secrets behind the most effective pricing strategies in today’s competitive market.
She discusses the psychology behind decoy pricing, charm pricing, price anchoring, and The Rule of 100.
Learn why these strategies work and how to stack them for a bigger impact.
Are you a marketer, entrepreneur, copywriter, or buyer-of-things? Then this episode for you!
It’ll help you understand how smart businesses tweak their prices to sell more.
Don't miss this tour through the mind games of pricing strategies. Available now everywhere you get your podcasts.
👉 Click here for the show notes.
FREEBIE: High Converting Sales Page Checklist: copytiger.com/checklist
Sign up for the weekly newsletter: copytiger.com/newsletter
Instagram: @copytigerr and @copylabpodcast
Work with me → copytiger.com
My favorite podcast host 👇
Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm
...more
24min
June 15, 2023 4: The Copywriting Game Changer You Need To Know
On this week's episode, host Sara Estes delves into the world of benefits-driven copywriting, revealing the secrets behind crafting copy that truly resonates with your audience. You'll learn how to transform features into benefits, create enticing teaser bullets using the "so you can..." segue, and harness the power of storytelling to evoke emotions and drive conversions.
👉 Click here for the show notes.
Sign up for the weekly newsletter: copytiger.com/newsletter
FREEBIE: High Converting Sales Page Checklist: copytiger.com/checklist
Instagram: @copytigerr and @copylabpodcast
Work with me → copytiger.com
My favorite podcast host 👇
Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm
...more
29min
June 08, 2023 3: What Studying Criminal Behavior Taught Me About Marketing
On this week’s episode, host Sara Estes discusses the shocking link between criminal & consumer behavior, and how her background in private investigation informs her copywriting strategy. She brings in the big guns (Eugene Schwartz's legendary book Breakthrough Advertising) to discuss the critical importance of desire when choosing your marketing angle.
FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlines
Sign up for the weekly newsletter: copytiger.com/newsletter
Instagram: @copytigerr and @copylabpodcast
Work with me → copytiger.com
My favorite podcast host 👇
Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm
...more
32min

FAQs about Copy Lab:

How many episodes does Copy Lab have?

The podcast currently has 13 episodes available.