Episode 2: Female Healthcare Buyers

You can listen to the episode using the player embedded above, or you can read a full transcript below. Be sure to

Get the Klein & Partners Study here.

Ward Alles and Angi Krueger, Core Creative, interview Rob Klein, Klein & Partners. The group discusses Rob’s recent research around the busy female healthcare buyer and ways to improve services.

Ward Alles, Core Creative, and Scott Seefeld, Titus Talent, discuss how recruitment and retention programs help acquire the right talent to help build employer brand for hospitals and health systems.

You’ll want to get to listening, so I’ll keep this short.

At Core Creative, we stay current by pursuing information directly from those driving change and innovation in their field. It helps us to learn how business is finding new solutions for consumers (both internal and external!) and it helps sharpen our perspective when we serve our clients.

This is the Core Exchange, an interview Ward Alles, president of Core Creative, and Kristin Baird, founder of The Baird Group, a company focused on driving change in healthcare by building customer service excellence to transform the patient experience.

Listen to Kristin and Ward discuss the importance of building an emotional connection with employees to get buy-in on your brand promise … and how to best move the C-Suite to get on board with marketing initiatives that are felt internally just as much as they are expressed externally to build “Say It. Live It.” brand alignment.