SaaS giant Salesforce has always been a disruptor in the tech industry. But it now stands at a point where the future of this industry is being completely reshaped by AI.

In this episode, Marc Benioff, the man behind the CRM major, talks to ET’s tech editor Surabhi Agarwal about Salesforce’ origin, its core ethos, present and future..the last two driven largely by AI.

He elaborates on the company's new technological and business model, focusing on the agentic layers and AI-driven digital labor. He talks about the importance of India as a lucrative market, talent pool and spiritual influence on his work; about challenges such as commoditization of AI agents and Balkanization of tech in the face of new trade wars and export controls. He talks about responsible AI usage and says that US’ perceived lead in the AI race is an illusion.

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