India once seen as a tea stronghold is emerging as a dynamic market for premium coffee. One brand leveraging this pivot is Costa Coffee. The British coffee house has a strange business arrangement in India. Owned by Coke, its outlets are operated by Pepsi’s biggest Indian bottler. Nevertheless and unfazed by growing competition from premium coffee names like Blue Tokai and Tim Hortons, Costa counts India as one of its top markets and wants to expand its footprint of 200 outlets in the near future.

In this episode, Philippe Schaillee, Global CEO at Costa Coffee, talks to host Ratna Bhushan about how the legacy brand is blending tradition with the agility of a startup to win over a new generation of coffee enthusiasts. From Gen Z’s growing appetite for cold brews and flavored options to navigating post-COVID inflation without compromising on quality, Philippe breaks down Costa’s business strategy for a market that is really waking up and smelling the coffee. He sheds light on the company’s city-focused growth strategy, the role of local partnerships, and what sets Costa apart in a fiercely competitive, youth-driven market.

Stay tuned in as we explore What makes a coffee experience aspirational today? Can global brands win by going hyper-local? And is India the future powerhouse of the global coffee revolution?

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You can follow Ratna Bhushan on her Linkedin, Twitter profiles and read her Newspaper Articles.

You can follow Philippe Schaillee on his Linkedin, Twitter profiles and read his Newspaper Articles. 

If you like this episode, check out more Corner Office Conversations from the podcast: Adar Poonawalla, Sandip Patel, The Mega Listing Of Vishal Retail, Antonoaldo Neves, Rajesh Jejurikar, Srikanth Velamakanni, and more!

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