In this episode, we continue our exploration of effective business strategies by focusing on proactive outreach and nurturing your owned digital real estate. Learn how to create a "Pick Me" list to expand your business connections and the importance of maintaining and optimizing your newsletter and website. We also discuss the role of social media in your business and how to use it efficiently. Join us for actionable insights to boost your business presence and resilience.
1. Create a “Pick Me” List
- Step Out of Your Comfort Zone
Every Sunday, create a list of 15+ people to contact during the week to promote your business.
Examples of outreach include - asking to be on a radio show/podcast, writing for a blog, participating in events, or delivering a masterclass.
- Consistent Outreach
Send three messages or emails daily without overthinking.
Get comfortable with hearing "no" and persist in promoting your business.
2. Nurture Your Own Real Estate
Your newsletter and website are platforms you own, unlike social media platforms which can change algorithms or reach.
- Mailing List and SEO
Manage your mailing list effectively and optimize your website for SEO.
- Regular Maintenance
Dedicate at least one hour a week to maintaining and improving these platforms.
This can be divided into two 30-minute sessions or as fits your schedule.
3. Consistent Social Media for You
Determine which social media platforms are most effective for your business.
Avoid stress by selecting platforms that align with your business message.
- Content Delivery
Share the same content across chosen platforms with tailored strategies for each.
Repurpose content to maximize reach and efficiency.
- Persistence
Remember that even if you feel repetitive, new audiences are constantly discovering your content.
Start creating your “Pick Me” list this Sunday and commit to daily outreach using my free gift to you LINDA'S WEEKLY BUSINESS BOOST BLITZ, a suite of emails to get you started and that you can use every week, click here
https://corporatetocalm.myflodesk.com/lindasweeklybusinessboost
Set aside time each week to manage your newsletter and website.
Evaluate your social media strategy and focus on platforms that bring the best results.
How to remove the TikTok Watermark?
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