Seth Macchi, CEO of LEMG, explores the challenges and opportunities within the event production industry. He sheds light on the importance of prioritizing people for business growth in this field. Drawing from his own experiences, Seth emphasizes the crucial role of valuing and caring for employees within companies. He provides valuable insights into the industry's needs and recommends involving the team in the planning process to foster growth and achieve success.

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Jeremy Elliott, General Manager at PSI, dives into the lesser-known challenges confronted by Canadian production companies compared to their American counterparts. He highlights the significance of work-life balance, the value of building and maintaining industry relationships and what it takes for a young event tech to succeed in the industry.

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On this episode of Corralling the Chaos, guest host Jess Cook speaks with Sierra Thompson, VP of Business Development at Evntiv., about the importance of the moment of impact in events. Sierra emphasizes the value of connecting attendees to the mission and creating an immersive experience. They discuss the post-pandemic era and the rise of hybrid events, as well as the potential of AI technology to maximize human potential.

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In this episode, Angela sits down with J Ocana, co-founder and COO of Reaction Audio Visual in California. With a background in technology and almost 20 years of experience in the event industry, J shares his insights on competing on value vs. price, leveraging automation, and the need for a bigger voice in the industry.

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In this episode: Jess Cook interviews Will Curran, founder of Endless Events, as he shares his expertise on personal branding, successful event marketing strategies, embracing technology, sustainability, inclusivity, and event design.

Key Factors for Success

• Importance of having a great team and creating a flexible environment to facilitate scalability.
• Endless's documentation process using tools such as Slab and automation methods through Rippling and HubSpot.
• The benefits of automation for saving time and focusing on revenue-generating activities.
• The importance of embracing technology to remain competitive and profitable.

Event Planning and Marketing Strategies

• The importance of innovation and pushing the envelope in event planning.
• Events as a valuable tool for marketing.
• Adapting to changing trends such as community and outbound marketing.
• Identifying the declining effect of traditional content marketing.

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In this episode, LASSO's own heads of sales and marketing Anthony Zhang and Drew Brucker share their insights on how to create a scalable engine that generates predictable revenue for event companies. They discuss the best practices and strategies that can be implemented to ensure a steady growth of revenue over time.

What we're talking about: 

• Everyone in your company should know who your ideal customers are. 
• When you talk about customers, focus on what they need, not just what your company does.
• Building a great revenue team means finding people who share your company's goals and have the skills to make it happen.
• The tools your sales and marketing team need right now. 

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In this episode, Huntly Christie shares insights and strategies for the event industry, including the importance of being the best opportunity for someone, knowing yourself and staying focused, and avoiding being swayed by the crowd.

Key Takeaways:

1. Be someone's best opportunity. 

2. Know who you are and remain focused.

3. Level up technical skills.  

4. Don't let the crowd be your leader.

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Join us in redefining our payment expectations for evolving industries. Let's resolve the common misconceptions about low bill rates and challenge traditional practices that are no longer acceptable.

4 Common Bill Rate Misconceptions:

#1: A low bill rate will result in a lower invoice from my labor provider.
#2: The reconciliation process has no impact on your invoice.
#3 Billing rules are not significant in determining the cost of an invoice.
#4: Your labor partner's stance on compliance has no effect on your cost.

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Jess Cook, who is the Head of Content at LASSO, has a conversation with Korey Troyer, who is the Business Development Director at Heard Global. They discuss how it's essential to balance the need for a sustainable work environment for event crew with meeting the expectations of clients.

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In this episode, Angela tackles a range of topics as she answers 8 listener-submitted questions about live events, providing insights on attracting top talent, growing revenue, minimizing risks, and more.

Here's what you asked: 

1. What is one thing you wish everyone knew about live events?
2. Why does the live events industry need a tool that provides them one central place to work?
3. Advice to help attract top talent for live events?
4. What is an event production hill you would die on?
5. What is the very best live event you've been to, and why?
6. What is your advice for a live event company that wants to focus on growing revenue? 
7. What's best way for event companies to minimize their risks right now?
8. What is a hot take you have not shared on the show yet?

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