August 18, 2025

Cortex 170: Simone Giertz – State of the Workflow

1 hour 13 minutes

Myke talks to Simone Giertz about her workflow for turning ideas into products, from early sketches and CAD prototypes to manufacturing, launching, and running a product studio alongside her YouTube channel.

This episode of Cortex is sponsored by:

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Guest Starring:

Simone Giertz

Links and Show Notes: Get Moretex – More Cortex, with no ads. Submit Feedback Simone Giertz - YouTube Yetch Studio The Coat Hinger – Yetch Studio A chair built for your half-dirty clothes - Simone Giertz - YouTube Why I spent 3 years working on a coat hanger - Simone Giertz - YouTube Fusion 360 Patch Cap – Yetch Studio Screwdriver Ring – Yetch Studio Coat Hingers – Foldable Coat Hangers – Kickstarter The Every Day Calendar – Kickstarter The Every Day Goal Calendar – Yetch Studio Spool Table – Yetch Studio What I’ve learned from 10 years on YouTube - Simone Giertz - YouTube Yetch Studio – Instagram Edge Piece Puzzle – Yetch Studio Why sales is the worst part of my job - Simone Giertz - YouTube Simone's Home Screen Brick Microsoft To Do Microsoft To Do Paper Apps™ TO•DO Notebook – Gladden Design Pencil Dice™ – Gladden Design