Are you a fan of hands-on gardening, farm-to-fork culinary projects or natural alternatives to pharmacology? Then check out this uplifting episode! We meet Orla Concannon, founder and CEO of Seattle-based Eldergrow. This company brings gardening programs to senior living communities. In sharing her company’s origin, Orla highlights the roles that horticulture and therapeutic gardening play in elder care. We discuss how Eldergrow developed and expanded its concept, plus how these evolved in response to COVID-19. We also look to what the future may hold for new concepts and products. Join us for an inspiring story!

Eldergrow Links:

www.eldergrow.org

www.facebook.com/eldergrow

www.instagram.com/eldergrow

www.linkedin.com/eldergrow

Cosmic Soup Links:

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

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https://www.twitter.com/3rdThirdMktg

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For the last few months, we've invited you to submit your questions and comments to [email protected] so that we can address them on the air and answer your burning questions. And now that day has finally arrived! Today, on our first ever "Mailbag" episode, Cynthia, Shawn, and Mike respond to questions about community living during COVID-19, leads and lead generation, faulty kitchen equipment, issues with getting fresh vegetables, and how to address concerns with food contractors.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

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[email protected]

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In part two of our conversation with Creative Director Derek Dujardin, we discuss his thoughts on how COVID-19  has affected the ways we approach marketing, branding, and pivoting for productivity. We also learn what Derek's ideal community would look like! Finally, he shares  three things communities can do today to impact the lives of their residents in a positive way.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

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Facebook:  https://www.facebook.com/3rdThirdMarketing 

Twitter: https://www.twitter.com/3rdThirdMktg

Instagram:  https://instagram.com/3rdthirdmarketing

LinkedIn:  https://www.linkedin.com/company/3rdthirdmarketing

Email us!  [email protected]

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As the architect of many award-winning campaigns for 3rdThird Marketing and its clients, Creative Director and Brand Strategist Derek Dujardin has had a front-row seat to the evolution of branding and marketing strategies in the senior living field. We asked Derek for his perspective on the state of the industry prior to COVID-19 as well as on how things are evolving as the  worldwide crisis continues to unfold. He shares some  outside-the-box ideas on pivoting your marketing to minimize collateral damage and maximize results during these challenging times.

In part one of a two-part episode Derek focuses on creativity and ROI. He shares how he puts his background as an improv actor to use and illustrates  how creative approaches to branding and advertising can have huge impacts on ROI. 

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

Facebook:  https://www.facebook.com/3rdThirdMarketing 

Twitter: https://www.twitter.com/3rdThirdMktg

Instagram:  https://instagram.com/3rdthirdmarketing

LinkedIn:  https://www.linkedin.com/company/3rdthirdmarketing

Email us!  [email protected]

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So far on Cosmic Soup, we've focused on industry insiders and experts in the field to provide technical insight and professional inspiration. Today we're mixing things up to present a really fun conversation with active senior Jackie Heal. At 80 years young, Jackie is a perfect candidate for a community resident, though she continues to live an active, productive, and comfortable life at home. She gives us some insight into her lifestyle, her perceptions of senior living communities, the effect COVID-19 has had on her, and what it would take to convince her to leave her home and transition into community living.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

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[email protected]

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In part two of our conversation with Trish Mayer and Anna Rose Warren, we shift gears to discuss the nature of working for a female-led company in a historically male-driven industry, the effect COVID-19 has had on the digital and social realms, and what implications the public health crisis may have for the future of physical media. Trish and Anna Rose also share their ideas for how communities should be responding and what actions they can take to increase their digital and social presence.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

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https://www.linkedin.com/company/3rdthirdmarketing

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[email protected]

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Digital Marketing has been quietly altering the senior living industry over the past decade, but the current situation with COVID-19 has made creative and flexible communications and advertising solutions more imperative than ever. Today, Digital Marketing Manager Trish Mayer and Social Media Director Anna Rose Warren engage in an enlightening discussion on common misconceptions they see and how the industry can adapt as the virtual landscape quickly evolves in response to changing demands.

In part one of a two-part discussion, Trish and Anna Rose discuss pitfalls and outdated patterns and how the 3rdThird digital team provides creative solutions for clients.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

https://www.linkedin.com/company/3rdthirdmarketing

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[email protected]

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In Part Two of Cynthia's interview with Chef Mike Peacock, they discuss the impact of quality food in a community, plus Mike's philosophies on farm-to-table dining and what it will take for it to gain momentum in the industry. The conversation then steers towards menu engineering and what considerations to take when designing or modifying menus, specials, and food programs. This is the second part of a two-part episode.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

https://www.linkedin.com/company/3rdthirdmarketing

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[email protected]

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In a shocking twist of cosmic fate, Cosmic Soup host and Executive Chef Mike Peacock finds himself in the hot seat as Cynthia takes over hosting duties and picks his brain about the similarities and differences between the food service and retail industries. They delve deep into how he uses his experience in both sectors to develop impactful teams and maximize guest experience. This is the first part of a two-part episode.

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

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https://www.linkedin.com/company/3rdthirdmarketing

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[email protected]

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As a Culinary Coach, Chef Shawn Boling takes a unique approach to providing engaging culinary consulting services to the senior living industry. Today, he discusses with host and fellow chef Mike Peacock his evolutionary pathway to consulting and coaching and shares his insights on common pitfalls he frequently sees. Together, they also discuss solutions to some of the many challenges facing culinary programs: equipment, kitchen layout, staffing and training, cooking and product knowledge and leadership,  plus the roles the administration can play in helping to resolve these issues and set their communities up for success. 

Links

https://www.3rdThirdmarketing.com/podcast

https://www.culinarycoach.us

https://cosmicsoup.podbean.com

Follow us on social media!

https://www.facebook.com/3rdThirdMarketing

https://www.twitter.com/3rdThirdMktg

https://instagram.com/3rdthirdmarketing

https://www.linkedin.com/company/3rdthirdmarketing

Email us! 

[email protected]

Subscribe on iTunes, Google Podcasts, I Heart Radio, Spotify, TuneIn Radio, and Podbean!