Don’t let an agency brag about 50 “leads” when they were just clicks.

“If the phone hasn’t rung, who cares?” — Matt Jones, Tradie Web Guys and The Site Shed.

In this episode, Adrian and Matt tear down vanity metrics and show you how to build a system that gets site visits, deposits, and jobs sold.

You’ll learn

• Why clicks and “conversions” mean nothing without calls and bookings
• The real leak in your business: weak lead handling and slow follow-up
• How AI, SMS, and simple pipelines lift conversion fast
• What to track: Ad → Discovery/Triage → Site Visit → Deposit → Project value
• “Show me, don’t tell me”: project galleries and proof that close

Work with us

Ready to build a marketing system that pays you back?

Book a strategy session:  https://tradesformation.com.au/book-a-discovery-session/

Connect with Adrian: https://link.me/profile

Chapters

00:00 Intro and why clicks aren’t customers

02:10 Matt’s background and The Site Shed story

12:20 GEO, LLMs, and local three-pack reality

17:30 AI, avatars, and answering when you can’t pick up

20:15 Follow-up wins: 30 calls if that’s what it takes

27:59 “Bullshit reporting” vs phones that ring

30:20 Show me, don’t tell me: project galleries that sell

46:05 Dashboards, bookkeeping cadence, course corrections

49:50 Profit buckets and pricing for growth

53:20 Lifetime value over one-and-done jobs

56:00 Challenge and next steps

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