Counterfeit products are no longer just fake handbags and watches—today they include brake pads, skincare, prescription drugs, and even aircraft parts. In this episode of Today in Tech, Keith Shaw talks with Roei Ganzarski, CEO of Alitheon, about how technology—including generative AI—is empowering fraudsters and putting lives at risk.

From sophisticated e-commerce scams to counterfeit pharmaceuticals and fake aviation parts, this discussion uncovers the shocking scale of the problem ($3 trillion annually!) and what consumers, companies, and regulators can do to fight back.

:mag: Topics covered:

· How AI and 3D scanning help counterfeiters replicate products

· Why stickers, QR codes, and holograms no longer work

· The dangers of counterfeit medicine and auto parts

· How fake products infiltrate supply chains—even for major airlines and hospitals

· Why buying skincare or medicine from unauthorized sellers is so risky

· What new technologies can verify authenticity without relying on labels

:pushpin: Don’t miss this eye-opening interview and learn how to protect yourself, your company, and your family from increasingly undetectable fakes.