Welcome back to the second part of our discussion on building your online course! This special focuses on how to construct your course design templates.

But first, Neil discusses the most important thing before making any drafts—self-identity. Neil wants you to look inwards, and ask yourself: Who am I? This may seem useless for some, but it isn’t! You don’t want to be offering an online course that you don’t whole-heartedly know and want. He’ll be discussing this thoroughly, leaving no rocks unturned, so that you can also gain students even amid a crisis. There’s a list of essential questions you can jot down and use too, so tune in to The Tutor Podcast today!

If you have missed the first part of this special, then make sure you go back to the previous episode to ensure you gain all the knowledge you need.

KEY TAKEAWAYS

• Your self-identity must be at the very heart of crafting a course. As an educator, it’s your voice (literally or figuratively speaking) that they’re paying attention to. It won’t be easy to teach and impart value if, in the first place, you have attracted the wrong people. Be clear about what you want.
• What can you benefit from the courses you’re about build and put out?
  • Impart value to others
  • Generate leads
  • Position yourself as an expert
  • Increase sales
  • Attract your target demographic
• What value are you going to deliver to your customers? Know your forte, and never stop learning about it. This ensures that the knowledge you impart to your students is of prime quality. Always aim high, as they say.
• What difference can you make to your customers? For Neil, he wants music to be fun and simple. Not as technical and theoretical or not as freeform as other tutors. Just the right amount, depending on the student’s capability and pace too.
• What is your strongest reason for creating your course? Neil: It’s to reach more and more people. It might be slightly different from everyone else’s. But the increased engagement is one of the benefits you’ll get from publishing your courses.
• What ‘special ingredient’ can you add to all these that you’ll serve? To put this simply, it isn’t just your brains and talent you need for this to work. You need to connect with them first. For Neil, it’s his humour and wits that contributes to his successes.
• What results do you want? Do you want them to have a fresh perspective on something? Do you want to just polish whatever talent they have already? Do you want them to want to take the next course with you too? It’s up to you!

BEST MOMENTS

• “I’m a coach who’s helping people, and reaching back from where I am to help people forward to get where they want to be with the instrument.”
• “It’s important for me to get it done, to prove that limitation is entirely fictitious.”
• “It’s okay to have fun and to enjoy yourself… That’s the big result that my superpower can make.”

VALUABLE RESOURCES

• Listen to The Tutor Podcast on iTunes (https://podcasts.apple.com/us/podcast/the-tutor-podcast/id1369191372)!
• Read the Weird Things Guitarists Do book by Neil Cowmeadow, which is available now on Amazon. Link - https://www.amazon.co.uk/Weird-Things-Guitarists-Do-Misconceptions/dp/1519026579/

Contact Neil via this website - NeilCowmeadow.com!

ABOUT THE HOST

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

CONTACT METHOD

[email protected]