Courses and Funnels Podcast

Nick DeFlorio's journey into the dynamic world of real estate and trading began in the hustle of a real estate office, where his intrigue was piqued by a colleague's lucrative side business as a day trader. Impressed by the substantial weekly earnings from the stock market, young Nick saw an opportunity to expand his professional horizons and eagerly dove into the complex world of trading.

Today I am joined by my guest Nick Deflorio, the Founder and Global Head Coach at Onyx Trading Education. We'll explore how he honed in on the pain points of his market, crafting messages that resonate with motivated buyers and transitioned from broader webinar strategies to a laser-focused high-ticket model.

Don't miss out on these expert strategies to expand your reach, maximize conversions, and skyrocket your online course sales!

For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

Listen to the Courses and Funnels Podcast:

Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast 

Social Media:

Facebook: https://www.facebook.com/courses.and.funnels

Instagram: https://www.instagram.com/coursesandfunnels/

TikTok: https://www.tiktok.com/@coursesandfunnels

LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Nick Deflorio

Website: https://www.nickdeflorio.com/

YouTube: https://www.youtube.com/channel/UC-Sm68r6_hmUbIDEXwhD0Zg

Today I'm chatting with Jacques Hopkins, the creator of Piano in 21 Days, a wildly successful online piano course that has generated over $4 million in sales. Jacques shares his journey from creating his first version of the course 10 years ago to optimizing it over time into a high-converting evergreen funnel.

Some key highlights:

·     How he generated 150K months early in the pandemic by ranking #1 on Google for high-intent searches

·     The step-by-step way he structures his automated evergreen funnel from opt-in to webinar to discounted offer

·     What is the strategy for getting extremely detailed feedback (and high-converting testimonials) by running a live beta group

·     The 3 types of urgency he uses in funnel and email campaigns

·     Why organic content marketing needs to be the foundation for successfully selling any course

 Whether you're looking to build an audience and sell your own course or just create music-related content, you won't want to miss this one. Jacques' knowledge around funnel optimization and no-fluff organic marketing strategies is second-to-none. Enjoy!

For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

Listen to the Courses and Funnels Podcast:

Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

Social Media:

Facebook: https://www.facebook.com/courses.and.funnels

Instagram: https://www.instagram.com/coursesandfunnels/

TikTok: https://www.tiktok.com/@coursesandfunnels

LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Jacques Hopkins

Website: https://pianoin21days.com/

YouTube: https://www.youtube.com/pianoin21days

In this episode of The Podcast, I sit down with Zach Spuckler, founder of Heart, Soul & Hustle, where he helps coaches and course creators get their online businesses running smoothly. We dive deep into Zach's foolproof system for profitably scaling course sales through Facebook ads.

We also discuss:

·     Zach's "secret sauce" $1 Facebook lead strategy

·     Crafting simple, high-converting creative

·     Leveraging order bumps and upsells

·     Case studies from 6-figure course launches

If you want to rapidly grow your email list and course sales using Facebook ads, you won't want to miss this episode. Tune in now to pick up Zach's best strategies for affordably acquiring customers and scaling online courses sustainably over time.

For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

Listen to the Courses and Funnels Podcast:

Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

 Social Media:

Facebook: https://www.facebook.com/courses.and.funnels

Instagram: https://www.instagram.com/coursesandfunnels/

TikTok: https://www.tiktok.com/@coursesandfunnels

LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Zach Spuckler

Website: https://www.heartsoulhustle.com/

YouTube: https://www.youtube.com/c/heartsoulhustle

Doug Cunnington's journey is a tale of unexpected discovery and entrepreneurial spirit. As he navigated the corporate world, Doug built a foundation in project management, honing his skills to the point of acquiring a PMP certification and establishing himself in middle management.

In today's episode, we have a very special guest, Doug Cunnington, who is the founder of Niche Site Project. Doug will take us through the twists and turns of his journey from the corporate grind to creating his own media empire of podcasts, YouTube channels, and blogs. We'll dive deep into the world of online courses, affiliate marketing, and the art of the evergreen funnel.

Get ready for an episode that's as educational as it is inspiring here on the Courses and Funnels Podcast!

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/ 

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Doug Cunnington

🌐 Website: https://nichesiteproject.com/

📷 YouTube: https://www.youtube.com/c/dougcunnington

In this in-depth conversation, Lucas is joined by Brice Gump from Major Impact Media, who shares his insights on scaling high-ticket sales, particularly for online courses. The discussion covers his journey from working on local websites to selling online courses, emphasizing the importance of finding new copy angles for these courses to elevate sales. He details the importance of setting up funnels that cater to ad clickers new to a business, using a strong sales message through visual sales letters (VSLs), and underscores how significant a part email plays in high-ticket sales. Brice also highlights the necessity of understanding market desires, testing copy and image variations, and ensuring the delivery of VSLs is energetic, engaging, and well-focused.

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006 

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

 📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Brice Gump

🌐 Website: http://bricegump.com/

📷 Instagram: https://www.instagram.com/bricegumpdigital/

🔗 LinkedIn: https://www.linkedin.com/in/bricegump/

In this episode, Lucas explores the world of competitive research and the art of crafting compelling offers. The featured guest, Luke Charlton, shares insights from his $16 Million journey in ad expenditure and discusses his strategic approach to market awareness.

Luke Charlton shares his personal transformation from struggle to success, including his work with high-profile clients and his latest venture. This episode offers valuable insights for coaches and course creators aiming to create effective campaigns that resonate with their audience and convert. 

 🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Luke Charlton

🌐 Website: https://lukecharlton.com/

📷 Instagram: https://www.instagram.com/lukercharlton/?hl=en

In this episode, Lucas is joined by Amira Irfan to discuss the often-overlooked yet crucial aspect of legal protection for course creators. Amira brings her expertise to the table, emphasizing why clear terms and conditions are paramount for safeguarding your hard work and intellectual property.

 Amira also discusses how she built her own successful business selling legal templates and services to entrepreneurs. This episode covers critical legal aspects that every course creator needs to know to protect themselves and properly set expectations with customers. Don't miss these legal tips to help ensure your course business success.

Key topics covered:

·     The importance of clear terms and conditions.

·     How to use legal templates for terms and conditions.

·     What are the actions against illegal reselling of course content?

·     What are the steps to take when course content is pirated?

·     Handling high-ticket courses through contracts.

·     The importance of electronic signatures for bank disputes.

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Amira Irfan

🌐 Website: https://aselfguru.com/

🎥   YouTube: https://www.youtube.com/channel/UCr7FxkYK-CtyfhIYTHU2Ckg?view_as=subscriber

📘 Facebook: https://www.facebook.com/groups/aselfguru/

📷 Instagram: https://www.instagram.com/aselfguru/

Lucas talks with Dylan Jahraus, founder of a highly successful Etsy coaching program. Dylan shares how she went from owning her own successful Etsy store to building an 8-figure online course business in the first 12 months.

Dylan reveals her origin story of creating daily YouTube videos to establish herself as an authority, before funneling viewers to sales calls and closing over 80% of prospects. She discusses her nonlinear journey, from struggling to make any sales at the start to now doing multiple 6-figures a month just from Instagram and email closes.

Key topics covered:

·     Dylan's origin story of building a successful Etsy coaching business from her own Etsy store experience. She talks about how she took a course on building online courses, started filming daily YouTube videos, and was making sales within a month.

·     Pricing and packaging of Dylan's high-ticket course (from $3k to $15k depending on support/coaching included). She shares how the program and community is hosted on Kajabi.

·     Lead generation strategies - using organic YouTube, podcast, Instagram, and more recently email nurture sequences to drive sales. Driving straight to Calendly from YouTube initially.

·     Sales process and high ticket selling advice. Shares how belief in product and helping students is key. Outlines call structure from payment to onboarding.

·     Customer success and fulfillment strategies. Emphasizes prompting students to ask questions and 24/7 video coaching response time.

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Dylan Jahraus:

🌐 Website: https://dylanjahraus.com/

🎥   YouTube: https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw

📘 Facebook: https://www.facebook.com/dylanjahraus/

📷 Instagram: https://www.instagram.com/dylanjahraus/ 

In today's episode, I am joined by our guest Gina Onativia, a seasoned expert in the online course industry, known for her work with big names like Tony Robbins.

Learn how to validate and launch profitable online courses from expert Gina Onativia. She shares specific strategies for niche validation, crafting a compelling course promise, using free challenges to acquire students, leveraging affiliates to drive sales, and overcoming launch mishaps. Get tactical advice on ideal funnel structures, traffic sources, pricing models, and more to build a thriving course business from scratch. Whether you're an industry veteran or just starting out, this episode will give you the blueprint to create high-converting digital education products.

Key topics covered:

·     The Art of Course Creation

·     The significance of nurturing a passionate audience for successful presales.

·     Building relationships with affiliates and automating the process using software.

·     Learning from Internet Marketing Pioneers

·     How to structure course pricing.

·     Evergreen Sales Models

·     The Freedom to Experiment and Learn from Failure

·     Balancing Low Ticket vs. High Ticket Sales Models

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Gina Onativia:

🌐 Website: https://coursecreationboutique.com/

🎥   YouTube: https://www.youtube.com/channel/UCmueJi9AkM1HZ9R8ZcmZsSw

🔗    LinkedIn: https://www.linkedin.com/in/ginaonativia

📷 Instagram: https://www.instagram.com/coursecreationboutique/

In today's show, I am joined by our guest Cheryl Tan, who brings a wealth of experience from her days as a TV news anchor and reporter, and who will share her journey transitioning those skills to help entrepreneurs master video content.

Cheryl recently faced the challenge of losing her voice before speaking engagements and noticed the power of voice to either engage or, indeed, induce sleep. She'll be emphasizing the critical role of audio quality and vocal engagement to keep your audience hooked. We'll also navigate the nuances of knowing your audience, creating charisma on camera, and approaches to becoming authentically engaging across social media platforms.

So, adjust your volume, settle in, and let's get the camera rolling on this episode of the Courses and Funnels Podcast with our host Lucas Spinella and our guest Cheryl Tan.

Key topics covered:

·     How to Overcome Nervousness and Camera Anxiety

·     Being authentic vs trying to be someone you're not

·     How to Improve On-Camera Presence and Charisma

·     Vocal variety, emphasis, pacing for better delivery

·     Creating compelling video content

·     Using frameworks like problem-solution-transformation

·     Building trust and authority by starting local

·     Getting started with consistent video reps

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Cheryl Tan:

🌐 Website: https://cheryltanmedia.com/

🎥   YouTube: https://www.youtube.com/cheryltan

🔗    LinkedIn: https://www.linkedin.com/in/cheryltanmedia/

📷 Instagram: www.instagram.com/cheryltanmedia/

📘 Facebook: https://www.facebook.com/cheryltanmedia/