Courses and Funnels Podcast

Join Lucas as he is joined by our guest Serena Shoup as they dive into how she built a thriving online course business teaching people how to start their own bookkeeping firms. They discuss how she started with a simple $27 PDF and has grown it into multiple courses and over $500k in sales.

Key topics covered:

·     The importance of market research to identify what people really want and will buy

·     How she built her first product based on frequent questions in Facebook groups

·     Tips for transitioning customers from a low-priced intro offer to higher priced programs

·     Using a podcast and repurposed clips as organic marketing

Whether you want to start your own online course or grow an existing one, this episode will give you plenty of tactical tips and inspiration around identifying an eager audience, creating premium digital products, marketing through ads and organic channels, and building true authority in your niche.

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Serena Shoup:

🌐 Website: https://www.ofcoursebookkeeping.com

🔗    LinkedIn: http://LinkedIn.com/in/serenashoup

📷 Instagram: http://Instagram.com/ambitiousbookkeeper

🐦 Twitter: https://www.twitter.com/serenashoupcpa

In today's episode, Lucas speaks with David Tarrant, the Founder and Head of Growth at Two Lip Media. They discuss innovative ways of tapping into the potential of advertising.

Learn David's step-by-step framework for selling $4,000 to $15,000 courses in competitive niches like construction and real estate. Discover how David leveraged this system to generate over $3 million in leads from a tiny $26,000 ad spend. He breaks down his process for crafting high-converting messages, choosing images that stop people in their tracks, and targeting the right buyers without relying on pixel data.

If you want to 10X your course sales and finally achieve breakthrough results, don't miss this tactical interview!

Key topics covered:

·     How David generated $3.2 million worth of leads from a $26K ad spend?

·     The power of catchy taglines and hooks.

·     What are the strategies for ads?

·     How to overcome objections and conclude sales?

·     The importance of tracking ad performance for profitable leads.

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow David Tarrant:

🌐 Website: https://twolipmedia.com/

🔗  LinkedIn: https://www.linkedin.com/in/david-tarrant-224a74152/?originalSubdomain=au

📷 Instagram: https://www.instagram.com/twolipmedia/

📘 Facebook: https://www.facebook.com/twolipmedia/

In this episode, Lucas interviews online course creator and consultant Andrew Lane about launching successful online courses and digital products. Andrew shares his 13+ years of experience helping entrepreneurs create courses, from his early days in 2013 building software to embed live video streams on Facebook, to recently leveraging partnerships and affiliates to rapidly grow new course launches.

Key topics discussed:

·  Andrew's journey from building websites in college to developing software and tools to generate leads and sales on Facebook

·  Strategies to launch a successful first course, including identifying the right niche, pricing, sales funnel structure, and validating the idea with a small test group

·  Using free trainings, webinars, and evergreen funnels to continually test and optimize a course launch

·  Partnering with influencers, doing affiliate promotions, and using sweepstakes to quickly grow an audience and customer base from scratch

·  Case studies of photographers and other solopreneurs making 5-6 figures from their first course launch

·  How Andrew is using AI tools across his business and course funnels to automate processes and provide personalized experiences

·  Tips for standing out as an authority and micro-niche leader in a world saturated with content

If you want to successfully create, launch, and scale an online course or digital product, don't miss this chat packed with tactical advice and real-world examples.

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Andrew Lane:

🌐  Personal Facebook Profile: https://www.facebook.com/andrew22lane

🌐 Websites: www.designhacker.com, www.coursebuilderpros.com

📷 Instagram: https://www.instagram.com/andrew22lane/

📘 Design Hacker FB Group: https://www.facebook.com/groups/DesignHacker

Join Lucas Spinella as he interviews Julia Saxena, Head of Marketing at Forte Labs, about creating and selling online courses. In this info-packed episode, Julia shares how Forte Labs has generated over $1 million in course sales through organic marketing alone, without any paid ads.

If you want to learn proven strategies to create a successful online course business, you won’t want to miss this interview!

Key Topics:

• Building online courses and selling them through organic marketing

• How to position your course with a hook to make it stand out.

• Email marketing and newsletters for launches and nurturing the audience

• Leveraging YouTube as a channel for driving course sales

• The importance of just getting started and having a launch deadline.

 🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Julia:

🌐   Personal Website: https://juliasaxena.com/

🌐 Website for course creators: https://coursecreatorlab.co/                      

🔗 LinkedIn: https://www.linkedin.com/in/juliasaxena/

📷 Instagram: https://www.instagram.com/juliasaxena/

📘 Facebook: https://www.facebook.com/saxena.julia/

Welcome to another enriching episode of the Courses and Funnels Podcast. I’m your host, Lucas Spinella. Today on episode 4, we have a special treat for you. Our guest, Josh Steimle, joins us to share some incredible insights into the world of book publishing.

Josh is a renowned book coach who has helped over a hundred entrepreneurs get their books published, adding undeniable credibility to their personal brands and coaching platforms. Josh believes there's a book in everyone, and it's crucial to bring it to life, and importantly, to finish it.

Key Topics:

·   Building authority and credibility through publishing a book.

·   Using a book strategically in your marketing funnel.

·  Developing your book idea and scope based on your target audience.

·   Creating a "parking lot" to collect ideas before writing.

·   Getting reviews quickly to gain momentum.

·   Mindset and motivation around writing a book - doing it imperfectly is better than not doing it. 

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Josh:

Website: https://joshsteimle.com/

LinkedIn: https://www.linkedin.com/in/joshsteimle/

Instagram: https://www.instagram.com/joshsteimle/

Facebook: https://www.facebook.com/joshsteimle/

Tune in, connect, and stay in the loop! 🎙️📚

In this episode, Lucas is joined by our guest, Trena Little. Trena is an income strategist and YouTube expert who helps online entrepreneurs scale their businesses to six figures. Today, she shares her proven system for using YouTube to generate leads and sales for online courses, memberships, and coaching programs.

Key Topics:

• Identify your ideal target audience and create content specifically for them.
• Choose high-converting keywords and topics using VidIQ.
• Craft compelling titles and thumbnails to boost clicks.
• Structure your content into "bingeable" playlists that keep viewers engaged.
• Warm up your audience before making strategic sales offers.
• Track YouTube analytics to optimize your strategy over time

Don't miss Trena's crazy client examples, including selling $24k from one video and gaining a long-term client from binge-watching. Learn exactly how to turn YouTube viewers into buyers!

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

🎧 Listen to the Courses and Funnels Podcast:

🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Follow Trena:

Website: https://www.trenalittle.com/

YouTube: https://www.youtube.com/channel/UCs7qwxT0HL2fLTtVrt4i45w

Instagram: https://www.instagram.com/trena_little/

Twitter: https://twitter.com/trenaNlittle

Welcome back to another episode of the Courses and Funnels Podcast! In today's episode, we delve into the world of community building, authenticity, and the power of education in business. Our guest, Zac Povolny, the Founder of Investified, shares his journey of starting a group during the COVID pandemic, which eventually grew into a thriving community of hundreds. What began as a gathering to share trading ideas quickly evolved into a platform centered around education and research, catering to the needs of partner exchanges. We explore the highs and lows of their content creation process, the importance of understanding your audience, and the art of building anticipation for a course launch. Zac also shares valuable insights on navigating market volatility and the challenges of retaining monthly subscribers. Join us as we uncover Zac's unique approach to community building and course creation, and learn from his experiences and lessons along the way.

🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/

📱 Social Media:

📘 Facebook: https://www.facebook.com/courses.and.funnels

📸 Instagram: https://www.instagram.com/coursesandfunnels/

🎯 TikTok: https://www.tiktok.com/@coursesandfunnels

🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

👉 Follow Zac:

🌐 Website: https://investified.com.au/

👥 LinkedIn: https://www.linkedin.com/in/zac-povolny-73ab37b4/?originalSubdomain=au

Instagram: https://www.instagram.com/getinvestified/

Welcome to the Courses and Funnels Podcast! In our first episode, host Lucas Spinella interviews entrepreneur Ginette about her experience in building an online business focused on helping others create and sell online courses. They discuss Ginette's career background, her transition into entrepreneurship, and the range of digital products and services she now offers through her company, The Get That Gang. Ginette provides insights into identifying audience needs, selecting niche course topics, pricing strategies, creating effective lead magnets, and more. She emphasizes the importance of tailoring your approach based on your specific situation and audience, rather than relying on a "one-size-fits-all" formula. Lucas and Ginette also delve into the topics of quick product launches using minimum viable products, prioritizing done over perfect, and being open to testing different strategies. Ginette shares some amusing anecdotes about unique niche courses she has come across. Overall, this is an informative and engaging episode that explores the world of online course creation and monetization through Ginette's knowledge and experience.

Follow Ginette:

Website: https://getthatcourseonline.com/

Facebook: https://www.facebook.com/GetThatCourseOnline/

Subscribe to this channel to unlock exclusive benefits:

https://www.youtube.com/channel/UCce7KMUpUlCNaFKqkLxaZJg

Join to Online Courses: https://coursesandfunnels.com/

Follow Lucas:

Facebook: https://www.facebook.com/courses.and.funnels

Instagram: https://www.instagram.com/coursesandfunnels/

TikTok: https://www.tiktok.com/@coursesandfunnels

LinkedIn: https://www.linkedin.com/company/coursesnfunnels/

Welcome to the Courses and Funnels Podcast with your host, Lucas! 🎙️ If you're intrigued by the dynamic world of e-learning, you've just found your new favorite show. Lucas, the founder of Courses and Funnels, is here to take you on an exciting journey through the ever-evolving e-learning industry.

In this space, opportunities are endless, and everyone seems to be making money with online courses. Lucas himself experienced a remarkable transformation. From pursuing a career as a professional footballer to navigating the challenges of a job market without a degree, he discovered the power of online courses. Thanks to experts like Tai Lopez and Russell Brunson, he learned valuable skills that changed his life.

Lucas's journey eventually led him to work at Foundr, a renowned company in the online course industry. Now, at Courses and Funnels, he partners with experts from various niches to create life-changing online products that generate substantial income and establish automated revenue streams. It's an incredible journey that's changing lives and making money.

The Courses and Funnels Podcast is your go-to source for staying ahead in this fast-paced industry. Lucas is on a mission to connect with the best in the business, those who are crushing it with their online courses. He's bringing them to you to reveal their secrets to success. From creating stellar courses to scaling them on various platforms, these experts share it all.

In each episode, you'll dive into the behind-the-scenes strategies and tactics that drive results. No matter where you are in your course-building journey, this podcast has something for you. Whether you're looking to scale an existing course, have an idea but are feeling stuck, or just getting started, you'll find valuable insights and inspiration here.

So, if you're passionate about e-learning, want to learn from the best, and stay ahead of the game, join us on the Courses and Funnels Podcast. It's time to unlock your potential in the e-learning world. Subscribe now and be part of the journey! 🚀📚💡

Links:

Website: https://coursesandfunnels.com/

Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006

Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U

Youtube Channel: https://www.youtube.com/channel/UCce7KMUpUlCNaFKqkLxaZJg

Facebook: https://www.facebook.com/courses.and.funnels

LinkedIn: https://www.linkedin.com/company/coursesnfunnels/