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In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media.

Podcast Breakdown

00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics 
17:06 -  28:00 Authenticity with Bridges Consumer Healthcare 
28:25 - 40:23 Being “In The Know” With Your Consumers and Influencers 
40:50 - 44:20 The Medium Becomes The Story 
44:30 - 49:23 Shifting The Creative Message