Are you ready to leave your day job behind and take the plunge into business ownership? Former Goldman Sachs investment bankers, angel investors, and co-founders of M13 Company, Courtney and Carter Reum, have teamed up to create a practical guide for launching a new business in the modern market. From the pages of Shortcut Your Startup, Courtney Reum shares key 'startup switchup' strategies along with real-life anecdotes to help inspire and elevate want-repreneurs everywhere. Learn how to inexpensively test new product ideas, launch your venture with an exit plan in mind, and more.

• [00:00:00] Modern Playbook for Launching a Business
• [00:05:07] Are You a Sailboat or a Speedboat?
• [00:11:30] Ideas are Cheap, Execution is Dear
• [00:18:21] Build Your Business with an Exit Plan
• [00:27:21] Important Lessons from the Trenches
• [00:33:22] Prioritizing Learning Over Outcomes

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