Courtside Conversations with Emile

A behind-the-scenes look at the Boomers Leadership Conference 2026, where our Little Boomers franchise owners came together on the Gold Coast to learn, connect and celebrate the year.I'm Emile, Founder of Little Boomers Basketball. I started with 16 kids in 2018, and today we have 25 locations across Australia.On this channel, I share what I've learnt about franchising, business and leadership, plus a look behind the scenes at Little Boomers.Subscribe for new videos.#LittleBoomers #Franchising #FranchiseAustralia #SmallBusiness #Leadership

New customers cost you money. Existing customers already trust you.

In this live workshop, I break down the exact Lifetime Value (LTV) framework we use to help franchisees grow revenue from the families they already have, through smarter upsells, better timing, and effortless referrals, instead of spending more time and money chasing new enrolments.

If you're a franchise owner, small business owner, coach, or service-based business looking to grow revenue without constantly hunting for new customers, this workshop is for you.

In this workshop you'll learn:

✅ Why existing customers are 6x easier to sell to than new inquiries (and what that means for your revenue)

✅ What Customer Lifetime Value (LTV) is, and how Starbucks uses it to justify spending big on marketing

✅ How to grow one family's value from $270 to $2,500 using 5 proven "levers"

✅ Why timing your offer matters more than the offer itself (the steak analogy)

✅ How to turn a Gold VIP membership into your fastest-growing revenue stream

✅ How to make referrals effortless with a simple MVP program

✅ Why picking ONE lever and going deep beats trying to do everything at once

The goal isn't to find more customers. It's to get more value from the ones who already trust you.

Subscribe to Courtside Conversations for real conversations about franchising, leadership, and building a business worth being proud of.

🎙️ Welcome to Courtside Conversations with Emile Koorey

🚀 In this episode, we cover:

✅ Why "controllism" (the need to control every part of your business) is quietly destroying business owners, and the mindset shift needed to build a business that serves you, not the other way around

✅ How to build checklists and playbooks (including using AI to create them in minutes) so your team can run the business to your standard without you micromanaging every decision

✅ The systems that made a 5-week, zero-contact break possible: empowering staff with the "1-3-1 rule," setting clear outcomes with the "What, Why, Who" framework, and having a real emergency protocol in place

If you want to know what I wish I knew before I hired my first employee, watch this next: https://www.youtube.com/watch?v=UHQUfCfSFW8

💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact.

Want to see if there’s a Little Boomers Basketball franchise available near you?

Check our live map to explore open territories and opportunities: https://littleboomersbasketball.com.au/opportunities_cat/locations-zoning/?utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify

📲 Connect with Emile:

👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131

👉 Instagram: https://www.instagram.com/emile.koorey

👉 TikTok: https://www.tiktok.com/@emile.koorey

👉 YouTube: https://www.youtube.com/@emilekoorey

👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers

👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

🎙️ Welcome to Courtside Conversations with Emile Koorey

🚀 In this episode, we cover:

✅ Why waiting on AI is quietly costing you the competitive edge — and how to make learning it a daily habit (1-2 hours a day, one creator, one month)

✅ How to map out exactly what's worth automating in your business using the two-question test: is it recurring, and is it admin-heavy?

✅ A real walkthrough of turning a manual task into a fully automated AI dashboard — from listing subtasks to handing them to an AI tool to build

If you'd like to know how AI is reshaping franchise systems in 2026, watch this:

👉 https://www.youtube.com/watch?v=1owfB_OmS3c

💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact.

💰 Want to know how much you could make as a franchisee?

Try our free Franchise Profit Calculator to see how much profit you could potentially make in your area based on real numbers — court hire, coach wages, class sizes, and more.

👉 https://littleboomersbasketball.com.au/profit-calculator/?utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify

📲 Connect with Emile:

👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131

👉 Instagram: https://www.instagram.com/emile.koorey

👉 TikTok: https://www.tiktok.com/@emile.koorey

👉 YouTube: https://www.youtube.com/@emilekoorey

👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers

👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

🎙️ Welcome to Courtside Conversations with Emile Koorey

🚀 In this episode, we cover:

✅ How to research a franchise properly before buying — using Google, LinkedIn, the franchise disclosure registry, and Google reviews to spot red flags early

✅ What a legit franchise recruitment process looks like — why more steps and a mandatory 14-day consideration period are green flags, not obstacles

✅ The two biggest red flags to watch for — guaranteed earnings claims and a lack of transparency around marketing levy and recurring fees

🎥 If you found this helpful, you'll definitely want to check out this one too:

The ACCC Is Watching: New Franchise Rules Every Franchise Buyer Needs to Know

→ https://www.youtube.com/watch?v=ibluuG-wW5w

💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact.

Thinking about owning a business, but don’t want to start from zero?

The Franchise Success Blueprint shows how our franchisees launch, grow, and scale a kids basketball business with clear systems and real numbers.

Download it and see if it’s the right fit for you.

👉 https://littleboomersbasketball.com.au/wp-content/uploads/100-Enrolment-Blueprint-Generic_compressed-1.pdf

📲 Connect with Emile:

👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131

👉 Instagram: https://www.instagram.com/emile.koorey

👉 TikTok: https://www.tiktok.com/@emile.koorey

👉 YouTube: https://www.youtube.com/@emilekoorey

👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers

👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

🎙️ Welcome to Courtside Conversations with Emile Koorey

🚀 In this episode, we cover:

✅ Why marketing (not product quality) is the real lifeblood of your business — and the two biggest mistakes owners make: outsourcing before you understand the basics, and spamming CTAs instead of leading with value

✅ Why local area marketing beats national campaigns for franchisees and small businesses, and how to actually reach your local customers

✅ The content system that works: pick one platform, give three value posts before every call-to-action, put real humans on camera instead of AI/Canva

👉 If you'd like to know how to choose the right marketing channels to drive enrollments, watch next:

"How to Choose the Right Marketing Channels & Drive Enrollments | Live Q&A" — https://www.youtube.com/watch?v=hryM0nDoNUA

💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact.

Ready to take the next step and see if Little Boomers Basketball is the right fit for you?

Book a free discovery call with our founder, Emile Koorey, to chat about your goals, dreams, and available territories near you.

👉 https://calendly.com/emile-koorey/becoming-your-own-boomers-boss

📲 Connect with Emile:

👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131

👉 Instagram: https://www.instagram.com/emile.koorey

👉 TikTok: https://www.tiktok.com/@emile.koorey

👉 YouTube: https://www.youtube.com/@emilekoorey

👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers

👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

🎙️ Welcome to Courtside Conversations with Emile Koorey

🚀 In this episode, we cover:

✅ Why "busy" isn't the same as progress — and the 5-step planning system to stop spinning your wheels

✅ How to set annual business goals, break them into quarterly "rocks," and turn those into weekly activity that actually moves the needle

✅ The habits that keep you in control: planning your week ahead, auditing your week and day, protecting your mornings, and batching meetings

📋 Grab the free Weekly Planner Checklist here: https://docs.google.com/document/d/1hDu9ggbh12fbVlMi9HlEPh70GJhJ3WHn/edit?rtpof=true&sd=true&tab=t.0

🎥 If your annual goals never seem to stick, watch this next:

Why Most Business Plans Fail (and What to Do Instead) - https://www.youtube.com/watch?v=YDhW7VAhJNc

💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact.

📍 Want to see if there’s a Little Boomers Basketball franchise available near you?

Check our live map to explore open territories and opportunities:

https://littleboomersbasketball.com.au/opportunities_cat/locations-zoning/?utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify

📲 Connect with Emile:

👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131

👉 Instagram: https://www.instagram.com/emile.koorey

👉 TikTok: https://www.tiktok.com/@emile.koorey

👉 YouTube: https://www.youtube.com/@emilekoorey

👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers

👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

🎙️ Welcome to Courtside Conversations with Emile Koorey

🚀 In this episode, we cover:

✅ How to craft an irresistible offer your customer can't refuse (and why marketing beats product every time)

✅ Why you should drop your ego and charge almost nothing at the start to earn trust, data, and testimonials

✅ The "Core Four" marketing blueprint: 5 hours a day, 5 days a week, using warm outreach, cold outreach, free content, and paid ads

If you want to know the exact marketing that took us from 8 to 450 enrolments in a single term, watch next:

👉 https://www.youtube.com/watch?v=GH1gtck1V2w

💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact.

Thinking about owning a business, but don’t want to start from zero?

The Franchise Success Blueprint shows how our franchisees launch, grow, and scale a kids basketball business with clear systems and real numbers.

Download it and see if it’s the right fit for you.

👉 https://littleboomersbasketball.com.au/wp-content/uploads/100-Enrolment-Blueprint-Generic_compressed-1.pdf

📲 Connect with Emile:

👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131

👉 Instagram: https://www.instagram.com/emile.koorey

👉 TikTok: https://www.tiktok.com/@emile.koorey

👉 YouTube: https://www.youtube.com/@emilekoorey

👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers

👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

🎙️ Welcome to Courtside Conversations with Emile Koorey

🚀 In this episode, we cover:

✅ Local area marketing (flyers, sponsorships, billboards) is the franchisee's job — and it's the biggest driver of your revenue

✅ 2 pro tips: track which channel converts best, and stay consistent over time (one franchisee hit 150 enrolments with repeat flyer drops)

✅ Head office marketing is a national brand-awareness play — different job, different purpose than your local marketing

If you want to know how to choose the right marketing channels and drive more enrolments, this next episode breaks it down:

👉 https://www.youtube.com/watch?v=hryM0nDoNUA

💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact.

💰 Want to know how much you could make as a franchisee?

Try our free Franchise Profit Calculator to see how much profit you could potentially make in your area based on real numbers — court hire, coach wages, class sizes, and more.

👉 https://littleboomersbasketball.com.au/profit-calculator/?utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify

📲 Connect with Emile:

👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131

👉 Instagram: https://www.instagram.com/emile.koorey

👉 TikTok: https://www.tiktok.com/@emile.koorey

👉 YouTube: https://www.youtube.com/@emilekoorey

👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers

👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

🎙️ Welcome to Courtside Conversations with Emile Koorey

🚀 In this episode, we cover:

✅ How 7-Eleven's $890K franchise saga actually unfolded — why renewal isn't automatic and how a franchise agreement can expire, get bought back, or be taken over with nothing paid to the franchisee

✅ The real conditions behind selling a franchise — vetting buyers, head office's "first right of refusal," and why it's nothing like a private sale

✅ What actually counts as a breach (unpaid fees, underpaying staff, missing super) and why "goodwill" built over years legally stays with the franchisor, not the franchisee

Whether you're researching franchise opportunities, looking to become a franchise owner, or planning your eventual exit, this next episode breaks down what really happens when you go to sell.

👉 https://www.youtube.com/watch?v=k4lTHh1tBDE

💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact.

Ready to take the next step and see if Little Boomers Basketball is the right fit for you?

Book a free discovery call with our founder, Emile Koorey, to chat about your goals, dreams, and available territories near you.

👉 https://calendly.com/emile-koorey/becoming-your-own-boomers-boss

📲 Connect with Emile:

👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131

👉 Instagram: https://www.instagram.com/emile.koorey

👉 TikTok: https://www.tiktok.com/@emile.koorey

👉 YouTube: https://www.youtube.com/@emilekoorey

👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers

👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ