Erin Keating, senior director of economic and industry insights at Cox Automotive, joins Automotive News reporter Laurence Iliff on the “Shift” podcast to explain how the EV tax credit sales drop is more complex than it seems — automakers pulled back on production in anticipation of slumping demand. 

“You can’t sell what you don’t have,” she said.

Keating discusses how automakers are courting a more receptive electric vehicle buyer and how the industry can get to price parity with internal combustion engine vehicles.