CPG Launch Leaders

What if I told you there's a nutrition brand that challenged the status quo, and transformed the food industry as we know it?

Today on CPG Launch Leaders, we unravel the incredible story of Quest: How they captivated a devoted following, conquered competition, and expanded beyond protein bars into uncharted territory.

Join us as we discuss:

• Perseverance and resilience in the face of challenges, and how it can contribute to achieving long-term success.
• Disrupting established norms and industries, and how it can lead to growth and new opportunities.

If you had a magic elixir, a product so good potential customers struggled to believe it was even real, how might you overcome the believability gap?

In this first episode of CPG Launch Leaders, Jack Rubin takes us on a deep dive into the revolutionary Downy Single Rinse, revealing the secrets behind this game-changing product and how it transformed the laundry experience.
Join us as we discuss:

• How customer insights become the key catalyst for unlocking product innovation
• Expansion into Global markets
• The power of real-time learning in-market vs pre-market

CPG Launch Leaders, a show from Bold Strategies, Incorporated, explores the exciting world of CPG product launches.

You’ll hear the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, these are stories from leaders on the frontlines of innovation.

You can find us on Apple, Spotify, or wherever you get your podcasts. Just search for “CPG Launch Leaders” and if you like what you hear, hit subscribe.