CPG Launch Leaders

We talk with Todd Cline, the Sr Director of Sustainability at Procter and Gamble and a leading sustainability expert. We discuss the innovative world of sustainable fabric care and explore the groundbreaking efforts of brands like Tide, Downy, and Gain in reducing their environmental footprint and the significant role that consumer behavior plays in achieving sustainability goals. Discover how P&G is pushing the boundaries of eco-friendly practices, from championing cold water washing to their ambitious net-zero targets. Hear firsthand about their partnerships, like those with the NFL, and their exciting journey in reducing emissions. 

Key Points:

• P&G's journey towards net zero by 2040 and its strategies for reducing scope three emissions.
• The impact of consumer behavior on sustainability, and Tide's campaigns to promote cold wash settings.
• Innovative partnerships and product developments aimed at reducing water and energy usage in fabric care.

CPG Launch Leaders podcast is presented by Bold Strategies, Inc.   www.boldstrategies.com

Transitioning from the corporate world to a startup presents its own set of challenges. Darcy and Allen speak with Michael Lyons, CEO of Applied Silver and a veteran in consumer goods. With a background at major corporations such as Henkel and Procter & Gamble, Michael brings a wealth of experience to the leap of spearheading a startup. Michael also talks about his journey, providing insightful perspectives on fostering innovation, cultivating brand identity, and adeptly adapting to market shifts. He also discusses the dynamic landscape of consumer products, emphasizing the critical role of agility in product development and the strategic use of consumer insights for effective brand building.

Join us as we discuss:

• The dynamics of transitioning from large CPG corporations to startup leadership.
• Gain insights into innovative product development and effective brand-building strategies.
• Understand the importance of consumer engagement and agility in the fast-paced consumer goods market.

CPG Launch Leaders is presented by Bold Strategies.  www.boldstrategies.com

Join us for an engaging conversation with Neal Stewart, the Chief Commercial Officer at Dan-O's Seasoning. Neal delves into his extraordinary career, highlighting his journey in rejuvenating and expanding iconic brands., Neal recounts his pivotal role in the meteoric rise of Pabst Blue Ribbon during the 2000s, where he masterfully steered it from regional familiarity to national acclaim. He discusses the power of grassroots marketing and the importance of authenticity in branding and provides invaluable insights into the ever-evolving world of consumer packaged goods. 

Presented by Bold Strategies https://www.boldstrategies.com/

✍️ Episode References
Pabst Blue Ribbon
https://pabstblueribbon.com/
Oatly
https://www.oatly.com/
Anheuser-Busch
https://www.anheuser-busch.com/
The Lutz Tavern
No link available (mentioned as no longer existing)
Lewis & Clark College
https://www.lclark.edu/
Delta Cafe
No link available (specific context not provided)
The New York Times Magazine
https://www.nytimes.com/section/magazine
Flying Dog Brewery
https://www.flyingdog.com/
Dogfish Head Craft Brewery
https://www.dogfish.com/
Dano's Seasoning
https://danosseasoning.com/

We delve into the dynamic world of product marketing, navigating its complexities and triumphs alongside Santiago Nettle, the Regional Marketing Director at Beiersdorf and a leading figure in consumer packaged goods. In this conversation, Santiago guides us through his remarkable journey in scent marketing, highlighting his pivotal role in revolutionizing Downy's brand image and market share with innovative fragrance concepts. From his early days as a Brand Manager at Procter & Gamble to his influential position at Beiersdorf, Santiago's career is a testament to the power of creativity and strategic thinking in marketing. Tune in to gain invaluable insights from Santiago's unique perspective on the ever-changing landscape of product marketing, making this an essential listen for anyone passionate about the fusion of art and science in marketing.

Join us as we discuss:

• Santiago reflects on the broader implications of his work, including the shift in marketing strategies from traditional methods to a more digital, data-driven approach.
• The role of consumer insights and changing social norms in developing marketing strategies.
• Evolution of product marketing from traditional media to digital and data-driven

CPG Launch Leaders is presented by Bold Strategies www.boldstrategies.com

We delve into the dynamic world of product innovation, launches, and consumer adoption curves with our guest, Christy Lebor. She discusses her experiences through 20 years in CPG, working with major brands like Unilever, Kraft Heinz, and JBS and in her current role as partner and director of brand development at SmashBrand, where she leads brand development and strategy. Christy shares her insights on market trends and her unique perspective on product innovation and brand management.


Join us as we discuss:

• Christy's extensive background in CPG, including her impactful projects and roles at major companies.
• Insights into the importance of packaging and design in product marketing and consumer perception.
• Perspectives on current trends in the CPG industry and the challenges of brand development and innovation.

Presented by Bold Strategies https://www.boldstrategies.com/

Chris Hobson, CEO of Patchology skincare, joins Allan and Darcy this week to share how a massive shift from a science and medical mindset to a consumer mindset changed the trajectory of his company and how embracing skin care as self-care has expanded the beauty category. Learn how Patchology has adapted its marketing strategy to reach a younger market, creating a loyal customer base eager to share their love for the products.

Join us as we discuss:

• Consumer-driven changes in product development
• The launch of new products and the challenges faced by retailer reluctance
• The use of influencer marketing and select paid advertising

CPG Launch Leaders is presented by Bold Strategies https://www.boldstrategies.com/

Happy New Year from everyone at CPG Launch Leaders! As we reflect on the previous year, Allan reveals his favorite episode of 2023 and brings it back for an encore. Gail Becker joined our hosts to discuss the launch and success of CAULIPOWER. Gail’s breakthrough idea came in 2016 when she was trying to make cauliflower-crust pizza for her two sons, both of whom have Celiac disease. Unable to find good frozen options, she decided to launch her own great tasting, better-for-you food that just happens to be gluten-free. This launch story is sure to be an inspiration for the New Year!
Join us as we discuss:

• Launching a category-defining product in a competitive space.
• Celebrating success and learning from mistakes
• The valuable insights you can learn when you really listen to your customers

CPG Launch Leaders is presented by Bold Strategies

What is more important to consumers - the ingredients that ARE in their cleaning products or the ingredients that are NOT in them?

Ryan Lupberger, Co-Founder & CEO at Cleancult, explains the difference. Cleancult quickly grew to become a true disrupter in the cleaning product space, expanding the limits of environmentally friendly products and packaging with commercial appeal. Here, Ryan shares valuable lessons he’s learned for entrepreneurs and innovation leaders in product development, retail expansion, and marketing strategies.

Join us as we discuss:

• Sustainability and product innovation in the cleaning products industry
• Learning consumer habits and using consumer feedback in an effective way
• The differences in appealing to online and in-store shoppers

What happens when you cross a great tasting product with a devoted social fan base and just a sprinkling of puns? The incredible growth story of Dan-O’s Seasoning. Our entertaining and inspiring guest, Tyler Watson, the brand’s senior VP of Sales, shares stories of overcoming obstacles, the power of authenticity, and the value of building genuine connections with consumers.

Join us as we explore:

-Dan-O’s unconventional approach to standard marketing techniques like demos and sampling
-The power of interactive and entertaining content marketing
-How an engaged fanbase can become brand ambassadors

CPG Launch Leaders is presented by Bold Strategies https://www.boldstrategies.com/