CPG Launch Leaders

CPG Launch Leaders

By Bold Strategies, IncBusinessEntrepreneurshipMarketing
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CPG Launch Leaders episodes

  • From Zero to 40%: How Febreze Captured the Mexican Market
    In today's episode, Jesus Balseca shares the story of successfully breaking through barriers to launch the iconic brand Febreze in Mexico. From facing resistance to revolutionizing the category's placement in stores, this episode highlights the bold strategies employed by the team to convince both consumers and trade partners.

    Join us as we discuss:
    • Breaking Procter and Gamble sales records
    • Getting customer buy-in with over-the-top activation campaigns.
    • The thrill of racing against the clock and delivering on audacious promises
    CPG Launch Leaders is presented by Bold Strategies
    38 min
  • The Power of Reinvention: 5 Rebrands that Captivated Consumers
    If you’ve ever stepped on a Lego, you know that pain has no comparison. But did you know that Lego on the floor is actually the result of super successful rebrand?

    In this episode, we are exploring the world of brand repositioning and incredible transformations that have captured the attention of consumers. Darcy and Allan will guide us through five captivating stories of CPG rebrands that have successfully shifted perception and embraced the modern market.

    From the remarkable turnaround of LEGO to a pivot of Axe Body Spray away from hyper-masculinity to a focus on individuality, you'll find inspiration in their strategic decisions and innovative approaches.
    24 min
  • RollinGreens: From Food Truck to Meat Alternative Pioneer
    How do you go from a humble food truck to a powerhouse in the world of plant-based meat alternatives?

    In this episode, Alan and Darcy are joined by Lindsey Cunningham, the Co-Founder and CEO of RollinGreens. Lindsey shares insights into their innovative launches and how they created products that have moved away from the frozen aisle and are connecting meat alternative shoppers with shelf stable options.
    Join us as we discuss:
    • How to execute successful grassroots, guerrilla marketing
    • Navigating vital product pivots
    • The effects RollinGreens saw from their appearance on Shark Tank
    25 min
  • Marvelously Multi-Purposeful: The Lemi Shine Citric Acid Revolution
    If one key ingredient can launch a full line of safer cleaning options, why not make it a product all it's own?

    In this episode, we're joined by Curtis Eggemeyer, the CEO of Lemi Shine.
    Curtis has helmed the “Better For You” household cleaning products brand since 2007 and has continued the brand's success through exponential growth, expanding its presence into new categories with over 30+ products.

    Curtis takes us on a journey through the world of innovative cleaning products, sharing the remarkable story of how one ingredient, citric acid, became the driving force for exponential growth.

    Join us as we discuss:
    • How Lemi Shine launched citric acid as a standalone product after initially being hesitant, and the success that followed.
    • Innovative ways Lemi Shine uses Amazon to test and validate new product ideas.
    • The evolution of product launches over the past 15 years.
    34 min
  • Failure to Launch: 5 CPG New Item Flops
    It’s easy to love the new, innovative, ambitious idea. But sometimes dreams of success and innovation collide with unexpected pitfalls and unintended consequences.
    On this episode of CPG Launch Leaders co-hosts Darcy Ramler and Allan Peretz countdown their top five CPG new item failures.
    Join us as we discuss:
    • The importance of concept and qualitative testing
    • How to better understand customer desires and emotional brand connections
    • The importance of being aware of customer and category trends
    28 min
  • Crunching the Market: The P-nuff Launch Story
    Uncover the mouthwatering tale of a food scientist turned entrepreneur, as he unveils the journey behind creating a revolutionary plant-based, crunchy protein puff that challenges the status quo of traditional bar snacks
    On this exciting episode of CPG Launch Leaders Darcy and Allan sit down with Dr. Juan Salinas, the founder of P-Nuff Crunch.
    Join us as we discuss:
    • Insights on product development
    • How to thrive as a scrappy CPG entrepreneur
    • A glimpse into Dr. Juan’s appearance on Shark Tank
    28 min
  • Navigating the Challenging Path: RX to OTC Transitions
    Since 2000, roughly 40% of RX to OTC switches have failed. This doesn’t even take into account the countless switches that fail to make it out of development.

    In this episode, Susan Levy, Founder and Principal of SBL Consulting Group, and seasoned expert in consumer healthcare and RX to OTC transitions, shares valuable insights into the challenging world of switching medications from prescription-only to over-the-counter.

    Join us as we discuss:
    • Navigating FDA Regulations

    • Understanding Consumer Behavior & Crafting Consumer Insights

    • Strategies for Growth in Consumer Healthcare
    31 min
  • Caulipower: Redefining Convenience and Health in the Frozen Food Industry
    Imagine a world where you could walk down the frozen aisle at the grocery store and have your choice of delicious options that are better for you and still ready in minutes.
    In this episode, we’re joined by Gail Becker, to discuss the launch of CAULIPOWER.

    Gail’s breakthrough idea came in 2016 when she was trying to make cauliflower-crust pizza for her two sons, both of whom have Celiac disease. Unable to find good frozen options, she decided to launch her own great tasting, better-for-you food that just happens to be gluten-free.

    Join us as we discuss:
    • Launching a category-defining product in a competitive space.
    • Celebrating success and learning from mistakes
    • The valuable insights you can learn when you really listen to your customers

    Connect with CAULIPOWER on social media and send a direct message referencing CPG Launch Leaders to receive a complimentary coupon for any item of your choice!
    27 min
  • Defy Expectations: How Max Factor LIPFINITY Redefined a Category
    A groundbreaking lip color that defied convention and left the beauty industry buzzing, we’re unpacking the Max Factor LIPFINITY story.


    Today on CPG Launch Leaders we welcome, Heather Burgess, Senior Partner and CMO at Simpactful, and integral part of the launch team that brought LIPFINITY to market.
    Join us as we discuss:

    • Successfully launching a disruptive product with a small budget

    • Overcoming consumer hesitancy through strategic marketing

    • Standing out in a saturated market
    37 min
  • Ketchup with Extra Veggies: Building a Healthy Alternative from Scratch, with Abraham Kamarck
    Uncover the thrilling tale of how a revolutionary, healthier ketchup dared to disrupt a core American condiment.
    In this episode, we’re joined by Abraham Kamarck (Founder and CEO of TrueMade Foods), to discuss the launch of Ketchup with Extra Veggies and how TrueMade Foods is irresistibly delicious, no sugar versions of your favorite condiments.
    Join us as we discuss:
    • Explore the importance of building the right product team to capture the evolving needs and preferences of health-conscious consumers
    • Lessons learned from navigating obstacles and studying established competitors.
    • How to build a brand that’s serving up better-for-you options made for parents and kids not just health food shoppers
    29 min

About CPG Launch Leaders

From the publisher's feed

CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how…