CPG Operator Podcast

Omsom's innovative, personalized, and identity forward approach to digital marketing paved the way for record growth on their foundational DTC platform. Founders Vanessa and Kim Pham discuss the issues they encountered while scaling the business from DTC to brick-and-mortar, and learn the solutions they used to scale distribution nationally with Whole Foods Market and Target.

The convenience store channel is just about the most competitive and expensive you'll find in CPG, but the promise of sky high velocities and an immediate way to reach new customers is undeniably attractive. Andy Steele of Ollipop and BODYARMOR, and Vanessa Walker of NEW YOU BRANDS and La Croix lay out the cost of doing business, when the right time to launch is, secrets for getting your products on shelf, and why the changing landscape is good news for BFY food and beverage brand alike.

Social Media and influencer marketing is just the beginning of how the landscape of earned PR has changed, but Sara Brooks of Goldilocks PR comes to the rescue with years of experience and scrappy strategy that even the most emerging brands can make use of. Sara tells us how to pitch traditional outlets like the New York Times and Wall Street Journal, exactly how to get started with TikTok and content creation that feels authentic, and how and when to activate influencer partnerships that produce results.

You won't find a smarter, more experienced, or creative marketing duo than Mari Lee and Katie Geyer of Nutrabolt / C4. Find out how they choose events that support customer acquisition goals, activations that actually drive velocities in store, and a brilliant nugget of wisdom on how to find influencer partners that deeply resonate with your brand.

When Biena Snacks launched their Tasty Thins line in the salty snacking category, they employed a high ROI, multi-layered retail activation approach that helped them rise to the top - fast. Find out which retailers they worked with first and why, the retailer marketing programs that drove velocity through the roof, and how they track and use data to build a formula for success.

Looking for a "how to" on raising venture capital right now? Kiva Dickinson of Selva Ventures and Chuck Cotter of Holland & Hart discuss in detail the factors they use to determine value in potential partnerships, how founders and brands can become outliers that garner investor attention, and how to prevent agreements from being tripped up in the due diligence process.