With the recent international news of Trump imposing tariffs on Canada, Mexico, and additional tariffs on China, this regulation will undoubtedly affect thousands of CPG brands and consumers alike.

We will discuss the details on the tariffs and what it means for the economy going forward (opinions, not facts!) and we will also bring on a prominent regional distributor from Canada, Robert Cogan, to share his wisdom on how the tariffs will affect Canadian brands specifically.

As a second topic, we will dive into ROI and playbook moves (from both a buyer perspective and brand perspective) CPG brands should do in order to properly measure ROI and make sure the money they spend are on line items that will generate value and return for their brand.

With many service providers out there, it's good to do your homework and partner with the right organizations for the stage of your brand.

This episode is sponsored by PFE (Power Full Energy Distribution) with Robert Cogan.