CPG Vibes

CPG Vibes News Wire - February 2nd, 2025


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Trump Tariffs and how they will affect CPG Brands and consumers, Emerging Brands New Launches in Retail, and Expo West Gouging


The controversial Trump Tariffs announced over the weekend will be going into effect on Tuesday, February 4th, placing up to a 25 % tariff on all goods with exception to energy which is at 10 %. Canada has since retaliated and is threatening to impose their own tariffs on up to $300B worth of US goods coming into Canada starting in February.


According to Trump: He has said he plans to impose tariffs for three reasons. “Number one is the people that have poured into our country so horribly and so much,” he said on Thursday. “Number two are the drugs, fentanyl and everything else that have come into the country. Number three are the massive subsidies that we’re giving to Canada and to Mexico in the form of deficits.”


These tariffs are expected to affect thousands of CPG brands manufacturing and shipping from Canada and Mexico, resulting in higher prices in retail, and potentially affecting velocities and a reduction in sales for these brands looking to continuing to grow in retail


According to Mike Fata, Founder of Manitoba Harvest, an entrepreneur who resides in Canada, his latest Linkedin Post says: "Remember, We can be pro-family, pro-team, and pro-country, without crapping on others"


In retail expansion news: Glonuts has expanded to Texas and is rolling out to 153 HEB Stores. Also, it may be slightly old news, but WIld Wonder has also expanded nationally in Whole Foods


New Hope's Expo West is catching some flack for their high prices for this year's Natural Products Expo West Show, with badge passes costs for manufacturers, suppliers, and other business service companies as high as $4,500 per person. This definitely locks out some emerging brands and service providers looking to grow their business and network

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CPG VibesBy Alex Bayer & Wade Yenny

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