Here's the latest CPG news happening right now on February 6th, 2025 including Liquid Death Pulls Out of the UK, Local Emerging Brand Expansions, Kehe Show Wrap Up

Liquid Death is pulling back to its domestic US market and pausing international sales efforts – including in the UK – The Grocer can reveal.

The canned water and soft drink brand said it was “temporarily pausing” international expansion, having shifted production from Austria to the US last summerAccording to: https://www.thegrocer.co.uk/ “Despite strong demand and brand awareness growth in our limited international rollout, we are temporarily pausing international efforts since we no longer have production capabilities outside of the US,” a spokeswoman for Liquid Death told The Grocer.

Liquid Death was looking forward to “meeting the international demand in the future when our supply chain can support these efforts,” the spokeswoman added.

However, Liquid Death – which commands an rsp of £5.50 per 4x500ml pack in Tesco – has failed to make a splash in the UK since debuting in spring 2023.

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Milk coffee and matcha lattes, is expanding in Northern CAFind them on-shelf at key retailers including Berkeley Bowl, Good Eggs, Lunardi's and Sacramento Co-Op. They Have added over 35 doors in the last week The Kehe show in Phoenix, AZ has come to an end after 3 days, with many pictures being posted on Linkedin, it was a huge success with many buyers and brands present. CEO Deb Conklin even walked the show and said 'hello' to brands